Statement_of_Work.pdf

STATEMENT OF WORK

USAF BAND FALL TOUR ADVERTISING CAMPAIGN

1.0. DESCRIPTION OF SERVICES.

1.1. SCOPE OF WORK. The Contractor shall furnish all personnel, management, tools, materials, supplies, parts, transportation and other items and services necessary to place specific advertisements in various local media outlets (newspapers, radio, etc.) as well as on Facebook and the internet.

1.1.1. Ad Content – All advertising content shall be provided and/or approved by The United States Air Force Band. Content for print media will be provided in an industry standard, “camera ready” format.

1.2 Advertising Locations and Dates: There are twelve (12) concert locations and dates requiring advertising as follows:

October 16: Daytona Beach, FL October 17 & 18: Lake Buena Vista, FL October 19: Boca Raton, FL October 20: Palm Beach Gardens, FL October 21: Miami Beach, FL October 22: Davie, FL October 23 & 24: Punta Gorda, FL October 25: Lakeland, FL October 26: Tampa, FL October 27: Spring Hill, FL

Specific media outlets for each location are listed in Attachment 1.

1.3 PERIOD OF PERFORMANCE: The Period of Performance for this requirement is from 15 October 2019 through 29 October 2019.

ATTACHMENT 1

City Media Size & Number of Ads

Daytona Beach Daytona Beach News Journal TBD

WNDB 93.5 FM 15x M-F 6a-7p, 15 sec

The Rock of Daytona (radio) 20x M-F 6a-7p, 15 sec; 20x M-F 6a-7p, 30 sec

Facebook 265,000 impressions; 904 clicks

Orlando WMMO 98.9FM 20x M-F 6a-7p, 15 sec; 20x M-F 6a-7p, 30 sec

Facebook 40,950 impressions; 139 clicks

Miami Beach WLRN 91.3 FM 20x M-F 6a-7p, 17 sec; 20x M-F 6a-7p, 30 sec

Facebook 204,750 impressions; 696 clicks

Tampa Tampa Bay Times TBD

WUSF 89.7FM 20x M-F 6a-7p, 17 sec; 20x M-F 6a-7p, 30 sec

WMNF 88.5FM TBD