MHSA PWS FY22 UPDATED V1.docx

PERFORMANCE WORK STATEMENT

FOR

The Montana High School Association Advertising Contract

1.0 General:

1.1 Scope: The Montana Army National Guard (MTARNG) Recruiting and Retention Battalion seeks to be the sole proprietor and partner with the Montana High School Association (MHSA) “State Extra Curricular Programs,” the “Academic All-Team Program,” and to be the official Department of Defense (DoD) advertising partner with the Montana High School Association. The Montana Army National Guard would also like to continue as the primary partner in the “Aim Higher” program that teaches Leadership and Character development. These programs allow the Montana Army National Guard to advertise to the Target Market High School athletes throughout the school year. These programs are designed to increase the Montana Army National Guard End Strength to 2451 in FY 2022 and beyond. This program will require lead-in time for high schools to nominate teams for Academic All Team awards and the MHSA to find vendors to make all of the State Athletic programs.

1.1.2 Items not covered under this contract:

1.1.2.1 There shall be no paid recognition of ARNG members at MHSA sporting event events.

1.1.2.2 There shall be no paid player appearances at Montana National Guard Functions.

1.1.2.3 There shall be no paid “ceremonies” (such as National Anthem, color guard, or enlistment ceremonies).

1.1.2.4 There shall be no FREE added value services, tickets, or parking (except for “set-up” workers).

1.1.2.5 There shall be no catered meals provided.

1.1.2.6 Nothing in the contract shall be “personal in nature”.

1.2 Background: The Montana Army National Guard and the Montana High School Association have partnered in years past to reach out to the high school sports community to increase awareness of the programs and opportunities that the National Guard has to offer. This partnership reaches out to over 10,000 student athletes and their families and friends and establishes the rapport and credibility that otherwise could not be built. This partnership will produce bona fide prospects for entry into the Montana Army National Guard in an effort to meet current end strength and maintain an effective fighting force.

1.3 Period of Performance (PoP): The Period of Performance shall be one Base Year of 12 Months (365 days) from contract award date as acknowledged/signed by the contractor.

1.4 General Information:

1.4.1 Quality Control (QC): The contractor shall develop and maintain an effective QC Plan (QCP) to ensure services are performed in accordance with this PWS. The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The contractor’s QCP is the means by which it assures itself that its work complies with the requirements of the contract. As a minimum, the contractor shall develop QC procedures that address the areas identified in Technical Exhibit 1, Performance Requirements Summary.

1.4.2 Quality Assurance (QA): The Government shall evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government must do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) (defect rate(s)).

1.4.3 Recognized Holidays: The following are recognized US holidays. The contractor shall not be required to perform services on these days:

1.4.3.1 New Year’s Day: January 1st

1.4.3.2 Martin Luther King, Jr.’s Birthday

1.4.3.3 President’s Day

1.4.3.4 Memorial Day

1.4.3.5 Independence Day: July 4th

1.4.3.6 Labor Day

1.4.3.7 Columbus Day

1.4.3.8 Veteran’s Day: November 11th

1.4.3.9 Thanksgiving Day

1.4.3.10 Christmas Day

1.4.4 Place and Performance of Services: The contractor shall provide services during all available times during operational hours except on recognized US holidays. Performance shall be at venues that are hosting state level MHSA extra-curricular programs and AIM HIGHER workshops locations as designated. The contractor shall at all times maintain an adequate work force for the uninterrupted performance of all tasks defined within this PWS when the facility/installation is not closed for the above reasons.

1.4.5 Post Award Conference/Periodic Progress Meetings: The contractor agrees to attend any post award conference convened by the KO in accordance with Federal Acquisition Regulations Subpart 42.5. The KO, government point of contact, and other Government personnel, as appropriate, may meet periodically with the contractor to review the contactor’s performance. At these meetings, the Contacting Officer will apprise the contractor of how the Government views the contractor’s performance and the contractor shall apprise the Government of problems, if any, being experienced. The contractor shall resolve outstanding issues raised by the Government. Contractor attendance at these meetings shall be at no additional cost to the Government.

1.4.6 Contract Manager (CM): The contactor shall designate a CM who shall ensure performance under this contract. The name of this person, and an alternate who shall act for the contractor when the CM is absent, shall be designated in writing to the KO. The CM or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The CM shall work through the government point of contact, (or the KO if a defined government point of contact is not assigned), to resolve issues, receive technical instructions, and ensure adequate performance of services. The CM shall ensure that contractor employees do not perform any services outside the scope of the contract without an official modification issued by the KO. The CM shall ensure contractor employees understand that services performed outside the scope of the contract are performed wholly at the expense of the contractor.

1.4.7 Organizational Conflicts of Interest (OCI): The contractor and/or any subcontractor personnel performing services under this contract may not receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent OCIs, as defined in FAR Subpart 9.5. The contractor shall notify the KO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the KO to avoid or mitigate any such OCI. The contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the KO and in the event the KO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the KO may affect other remedies as he or she deems necessary, including prohibiting the contractor from participation in subsequent contracted requirements which may be affected by the OCI.

2.0 Definitions and Acronyms:

2.1.1 CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.

2.1.2 CONTRACTING OFFICER (KO). A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3 GOVERNMENT POINT OF CONTACT. An employee of the U.S. Government identified by the KO to monitor contractor performance. This person will be identified prior to the award of this contract. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4 DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Performance Work Statement.

2.1.5 DELIVERABLE. Anything that can be physically delivered and includes nonmanufactured things such as meeting minutes or reports.

2.1.6 KEY PERSONNEL. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.7 PHYSICAL SECURITY. Actions that prevent the loss or damage of Government property.

2.1.8 QUALITY ASSURANCE. The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.9 QUALITY ASSURANCE SURVEILLANCE PLAN (QASP). An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.10 QUALITY CONTROL. All necessary measures taken by the Contractor to assure that the quality of an end product or service shall meet contract requirements.

2.1.11 SUBCONTRACTOR. One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.1.12 WORK DAY. The number of hours per day the Contractor provides services in accordance with the contract.

2.1.13 WORK WEEK. Monday through Friday, unless specified otherwise.

2.1.14 TARGET MARKET HIGH SCHOOL: High School students that meet the initial enlistment criteria

2.2 ACRONYMS:

AFARS Army Federal Acquisition Regulation Supplement AR Army Regulation AT/OPSEC Antiterrorism/Operational Security CFR Code of Federal Regulations CONUS Continental United States (excludes Alaska and Hawaii) COTS Commercial-Off-the-Shelf DA Department of the Army DD250 Department of Defense Form 250 (Receiving Report) DD254 Department of Defense Contract Security Requirement List DFARS Defense Federal Acquisition Regulation Supplement DOD Department of Defense FAR Federal Acquisition Regulation GFP/M/E/S Government Furnished Property/Material/Equipment/Services IA Information Assurance IS Information System(s) KO Contracting Officer OCI Organizational Conflict of Interest ODC Other Direct Costs PII Personally Identifiable Information PIPO Phase In/Phase Out POC Point of Contact PRS Performance Requirements Summary PWS Performance Work Statement QA Quality Assurance QAP Quality Assurance Program QASP Quality Assurance Surveillance Plan QC Quality Control QCP Quality Control Program R&R Recruiting and Retention RRNCO’s Recruiting and Retention Non-Commissioned Officers TE Technical Exhibit

3.0 Materials and Literature:

3.1.1 Materials: The Recruiting and Retention Command will furnish literature to read for the announcements during the games/events, and the commercials to air.

4.0 Contractor Furnished Property, Materials, and Equipment (CFP/M/E):

4.1 General: Except for those items specifically stated to be Government-Furnished in Paragraph 3.0, the contractor shall furnish everything required to perform these services as indicated in Paragraph 1.1.

5.0 Requirements: The Contractor Shall:

5.1.1 Display Space: The MHSA shall provide the MTARNG Display Space at all State post-season events for MTARNG Branding. This space will be at least 15’ x 15’ in size.

5.1.2 MHSA Website link: The Montana High School Association shall provide a link on their website to the MTARNG Recruiting and Retention website at www.montanaguard.net as well as advertising with our logo and call to action on NFHS Network and MHSA Social Media pages including but not limited to: Facebook, Twitter, and Instagram.

5.1.3 AIM HIGHER: The Montana High School Association shall partner with the MTARNG to provide a leadership and core developmental campaign to all Montana athletes and students. The program includes 5 live workshops for students and adult staff, which are presented throughout the year at various sites around the state. MHSA will provide the MTARNG the dates and locations of the workshops and an invitation to present a brief presentation at each workshop.

5.1.4 Promotional Announcements: MHSA will provide MTARNG promotional announcements to be played no fewer than four times during each Montana state level event that is broadcast on the NFHS Network, which includes the entire state cross country meet; volleyball state championship games in each of the four classifications; soccer state championship games in both classes; every game from each state basketball tournament - 96 games total; all matches during state wrestling; both days of the state swim meet; both days from each state track and field meet; and the third place and championship games from each of the three state softball tournaments.

6.0 Applicable Publications: Publications applicable to this PWS are listed below: None

TECHNICAL EXHIBIT 1

Performance Requirements Summary

This Performance Requirements Summary includes performance standards. The Government will use these standards to determine contractor performance and will compare contractor performance to the Acceptable Quality Level (AQL).

PWS

Paragraph

Quality Levels

(AQL)

Surveillance Method/ By Whom

5.1.1 Display Space

Access to set up National Guard display, during all State Level post-season MHSA extra-curricular programs events during the school year as established by paragraph 1.1

MTARNG

information and branding during these activities.

Periodic Inspection by the Recruiting and Retention Battalion Representatives and RRNCOs setting up the display space

5.1.2 MHSA

Website link & Social Media The Montana High School Association shall provide a link on their website to the MTARNG R&R website at www.montanaguard.net as well as displaying the MTARNG logo & call to action on Social Media as established by paragraph 5.1.2.

Provide a constant active link to the

MTARNG

Recruiting and Retention website for the duration of the contract

Inspection by the Recruiting and Retention Battalion Marketing NCO

5.1.3 AIM

HIGHER

MTARNG to conduct 5 workshops that focus on leadership, mentoring and making correct choices during this period of performance MHSA will provide the MTARNG with dates and location of each workshop(5) along with an invitation to present a brief presentation to the attendees Periodic Inspection by the Recruiting and Retention Battalion Marketing NCO or appropriate representative

5.1.4 Promotional Announcements MHSA will provide MTARNG promotional announcements to be played during each Montana state level extra-curricular programs event that is broadcast on the NFHS Network The MHSA will provide promotional announcements at the state level extra-curricular programs events as outline in paragraph 5.1.4 during this period of performance

Inspection by the Recruiting and Retention Battalion Representatives and RRNCOs during the events