M95494-19-R-0020_QA_(revised).xlsx
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- Solicitation number
- M95494-19-R-0020
- Issued by
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United States Marine Corps
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Revised Questions & Answers under Solicitation M95494-19-R-0020
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Other files
| File | Type | Posted |
|---|---|---|
| M95494-19-R-0020-0002.pdf | ||
| Information_and_Personnel_Security_SOP.pdf | ||
| M95494-19-R-0020_QA.xlsx | XLSX spreadsheet | |
| Exh_J-C_QPR_(Amendment_0001).pdf | ||
| M95494-19-R-0020-0001.pdf | ||
| Att_J-1_Battles_Won_FY20.pdf | ||
| Att_J-7_Copyright.pdf | ||
| Exh_J-H_Ad_Strategy.pdf | ||
| Exh_J-F_IMS.pdf | ||
| M95494-19-R-0020.pdf | ||
| Exh_J-L_GFP.pdf | ||
| Exh_J-G_Transition.pdf | ||
| Exh_J-J_Media_Schedules.pdf | ||
| Att_L-1_Past-Perf.docx | DOCX document | |
| Att_J-2_AITS.pdf | ||
| Exh_J-E_MCRC_Assets_Library.pdf | ||
| Att_J-1_Battles_Won_FY20.pdf | ||
| Att_J-4_Inventory.xlsx | XLSX spreadsheet | |
| Exh_J-D_QCP.pdf | ||
| Att_J-3_AITS_Security_Controls.pdf | ||
| Exh_J-B_Bi-Weekly.PDF | ||
| Att_J-5_ePPC-oPPC.pdf | ||
| Exh_J-C_QPR.PDF | ||
| Exh_J-K_Media_Metrics.pdf | ||
| Att_L-2_Price.xlsx | XLSX spreadsheet | |
| Att_J-6_IP_Release.pdf |
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M95494-19-R-0020 Q&A
| # | RFP | ||||
| Page | PWS Section or | ||||
| RFP Exhibit/Att. | Question | Answer | |||
| 1 | Do offerors need General Services Administration (GSA) certification to participate in the Request for Proposals (RFP) process? | No. Please see FAR 52.212-1, Addendum, of the solicitation for proposal instructions. | |||
| 2 | The United States Marine Corps (USMC) has had a long-standing partnership with J. Walter Thompson (JWT) Atlanta for brand advertising and media. Is the Marine Corps Recruiting Command's (MCRC) current requirement being supported by JWT? | Yes. | |||
| 3 | What are the statistics for current demand by segment (i.e., Enlisted, Prior Service, Officer, Reserve Officer)? | Approximately 40,000 personnel per year are required to fill vacancies in both enlisted and officer programs. The statistics for current demand by segment are not consistent across fiscal years and cannot be provided at this time. The Marine Corps' annual goals are developed by Manpower and Reserve Affairs, not MCRC. | |||
| 4 | What are the percentages for people who are off-contract? What is the rate of reenlistment? | The average rate of reenlistment in a fiscal year (FY) is 25%. | |||
| 5 | How does the USMC define a "contact"? | In regards to the Student Influencer Program, the USMC defines "contact" as the necessary information for potential prospects to interact with the USMC recruiting offices. In regards to the Call Center Operations, a "contact" is when an interaction is made by a caller. | |||
| 6 | (IV)(B) | Are there any details around specific recruiting region and district priorities? Are there specific recruitment challenges that different districts or regions face that can help determine our regional marketing strategy? | Regions and districts are focused on nearer-term priority of immediate lead generation to support mission requirements. Each zone is broken down based on eligible population, not by propensity to serve. Resources have historically been applied evenly throughout these zones although using different tactics based on social and demographic differences. Recruitment challenges are summarized within Attachment J-1. | ||
| 7 | (IV)(C)(4) | Does the Lead database, Lead Reporting Tool, and the content tool (standard version edits) need to be updated? | These tools are not in need of immediate updates, but will need to be maintained and upgraded in accordance with the PWS. | ||
| 8 | (IV)(G) | The Call Center Support section requires a comprehensive approach that includes operator instructions, marketing strategies, and alternative location procedures. Please elaborate on what is expected for operator instructions and marketing strategies. Would operator instructions include training instructions and scripts? Would marketing strategies include outbound calls benefiting National and district level activities? | Yes, operator instructions may include training instructions and scripts. Marketing strategies may include outbound calls. | ||
| 9 | 31 | (IV)(A)(5)(b) | Is the Advertising Information Technology System (AITS) currently in compliance with Department of Defense (DoD) and Department of the Navy (DoN) regulations and with the Authorization to Operate (ATO)? Is it in compliance with all requirements, including securing of Personally Identifiable Information (PII)? | Yes, the AITS ATO was granted by HQMC C4 on 10 AUG 2017. Yes, it is currently in compliance with all applicable regulations. | |
| 10 | 31 | (IV)(A)(5)(c) | Which MCRC systems are currently being used and for what purposes? Where are your MCRC Assets currently stored? | The Assets Library and Inventory Management System are currently being tracked via Microsoft Excel and Word documents. Current inventory is being stored at subcontractor facilities via the incumbent Advertising Services contract. | |
| 11 | 31 | (IV)(A)(5)(d) | Will the current Inventory Management System be transitioned to the winning bidder or will a new system be required to be built by the winning bidder? | Yes, the current Inventory Management System will be transitioned to the awardee. | |
| 12 | 33 | (IV)(A)(5)(c) | Is https://adportal.marines.com considered an element or component of the ATO for AITS? | Yes, the Ad portal is a component of AITS. | |
| 13 | 36 | (IV)(E)(2) | Is the refresher training for onboarding Marketing and Communication (MAC) Marines required to be in-person or online? If online, is it live or on-demand (i.e., recorded or self guided)? | Refresher training is required to be in person. See Amendment 0001. | |
| 14 | 37 | (IV)(G)(2) | What lead time will be provided by MCRC to activate 24-hour support of the call center? | MCRC will provide 30 calendar days of lead time to activate 24-hour support of the Call Center. See Amendment 0002. | |
| 15 | 37 | (IV)(G)(6) | What technology solution is currently being used for delivery of the Call Me Now (CMN) requests to be routed from the external website? | Call Me Now is available as a chat window or Request Information via the https://www.Marines.com website. There is no delivery or routing from an external website. | |
| 16 | 37 | (IV)(G)(6) | What is the current volume of CMN requests received on a monthly or annual basis? | An average of 46 CMN requests are received through the USMC’s recruitment page, https://www.Marines.com. | |
| 17 | 45 | (X)(A) | Will the contractor be expected to staff personnel in specific base locations as part of this contract? Will facilities and systems necessary to complete job functions in these locations be provided by MCRC or the Contractor? | Contractor personnel will not be permanently assigned to specific bases. Region and District Representatives may work remotely from their Regions and Districts, but must be available to support individual bases, as necessary. The contractor will be responsible for providing all facilities and systems necessary to complete job functions. | |
| 18 | 48 | (XIII)(B) | Will MCRC and USMC facilitate accelerated background check processing for staff of awarded contractor prior to the commencement of transition in order to complete all required background screening prior to onboarding period start? | This contract will not be classified as SECRET or a higher level. Contractor personnel working on AITS will be required to complete the background check in the Joint Personnel Adjudication System (JPAS) and be issued a DoD Common Access Card (CAC). The USMC cannot accelerate background checks. After award, access can be provided on JPAS (for T-1 local background checks/fingerprints) and eQIP (for T-3 secret clearances). After contractor personnel complete JPAS and eQIP, interim clearances are authorized. | |
| 19 | Could the Government provide clarity between areas where the Offeror is required to provide pricing versus areas where the Offeror is expected to highlight their capabilities in writing but not price? | The Price/Cost Proposal shall include all elements of cost and such other cost information as considered appropriate to support the Offeror’s Non-Price Proposal. The offeror should provide pricing for all the services and materials proposed within the its Advertising and Management Approaches to include the prospective programs described within the Advertising Strategy. Additionally, all price/cost information shall be included in Volume III and all technical, management, and past performance information shall be included in Volume II. | |||
| 20 | 40 | (V); | |||
| Appendix A | Can the Government please define a Transfer Rate beyond what is provided as a definition on Page 52? Where do calls have to be transferred to if Hot Transfer rates define the where/who? How do Transfer Rates differ from Hot Transfer rates? Where is the Performance Requirements Summary (PRS) expectation of < 5% derived from? | The transfer rate refers to those inbound calls that are not of a recruiting nature that may be better suited to some other information source. This is not a reference to "Hot Transfers," which are calls sent directly to a recruitment office after full data capture. The transfer rate referred to is based on historical averages and norms of inbound traffic. | |||
| 21 | 49 | (XVIII)(B) | What is an IT Level II system? What elements of the work conducted in this program falls within this system? Who is required to have such access that it may require adjudicated security clearances? | For the purposes of this requirement, the IT Level II system pertains to the components used for transmitting data over a DoD network (see Title 40 U.S.C. 11101 and SECNAV 5510.30 for more details). The AITS maintenance functions under Section (IV)(A)(5) of the PWS fall within an IT Level II system for this requirement. Contractor personnel that are responsible for these tasks will require adjudicated security clearances. | |
| 22 | 49 | (XVIII)(B) | Who bears the cost of applicable/required background checks beyond that already administered by the Offeror during their own personnel hiring process (i.e., federal adjudicated security clearances via eQIP)? If the Offeror is to bear such costs, please provide additional information regarding who or what kinds of work the Government anticipates would be required to have an adjudicated secret clearance. | After award, all contractor related security clearance investigations will be facilitated by the Defense Security Service (DSS). | |
| 23 | 49 | (XVIII)(D) | What are the required facilities under this contract that require visitor access requests to be submitted via the JPAS? | The contractor will travel to USMC bases and installations as required to support this requirement, but the specific locations and times cannot be determined at this time. | |
| 24 | 50 | (XVIII)(E) | Regarding the Federal Information Processing Standards (FIPS), the identity verification system that mandates fingerprint and facial data on credentials, who would be required to have this? CAC-card personnel? Those requiring adjudicated security clearances? Both? | Identity verification (fingerprint and facial data) will be required on personnel working on the IT Level II systems. | |
| 25 | 32 | (IV)(B) | Please provide clarification regarding “materials, tasks, dates” sought from Offerors. Are materials in relation to the Other Direct Costs (ODCs) under the contract or the deliverables the Contractor will be providing? | ODCs are not separately priced under this requirement. Offerors are required to provide details such as specific materials, pertinent tasks, and critical dates associated with the services included within the proposed Advertising Strategy, as applicable. The offeror should provide pricing for all the services and materials proposed to include the prospective programs described within the Advertising Strategy. | |
| 26 | Att. J-1 | Is it the Government's expectation for the Offeror to price each of the six different "campaign ideas" under the initiative "Campaign Development and Execution"? If so, how (e.g., just once in the base or in any year that the Offeror recommends for the campaign to occur)? Is it expected that these campaigns listed in the Battles Won FY 20 attachment will be repeated each year? If so, does the Government want offerors to price it in each period (i.e., base and 4 option periods)? | Offerors should provide pricing for each of the campaign ideas for each period of performance within the firm-fixed-price. These campaign ideas are expected to repeat each year; however, they are subject to change based on the Government's need. | ||
| 27 | 36 | (IV)(E) | The attachment and PWS are clear in requesting pricing for personnel, but not for any ODCs that may be required for said personnel to support their assigned regions and districts. Under a firm fixed price model, how will on-site support for each Marine Corps District (MCD) be evaluated, as no specific initiatives were provided for either the regional or district levels? Is pricing going to be based solely on the staffing of that person at the local level or include related ODCs? | ODCs are not separately priced under this requirement. Evaluations will be conducted in accordance with FAR 52.212-2, ADDENDUM, of the solicitation. Local level labor costs should be included in the Offeror's FFP for labor. | |
| 28 | Att. L-2 | Please confirm that the submission of time of staff pricing only is requested at this time. Will ODCs be assigned separately when the work is awarded? If so, how will the ODCs be reimbursed and evaluated under the firm fixed price? | All labor should be included in the Offeror's FFP. ODCs are not separately priced under this requirement. Evaluation of cost/price will be as indicated in FAR 52.212-2 ADDENDUM. | ||
| 29 | 94 | FAR 52.212-1, ADDENDUM | Recruiter Support (5) mentions recruiting guides and sales tools; however, Recruiter Support Materials (6) mentions support materials. On Page 36, the PWS indicates "sales support items" are in reference to "merchandise and giveaways." Could the Government please clarify how recruiter guides, sales tools, and Recruiter Support Materials are different from one another? | Recruiter Guides, Sales Tools, and Recruiter Support Materials encompass three different types of items in the form of collateral material, promotional items, and incentive items. Collateral material includes sales aids and references such as printed pamphlets, sales support books, and informative digital content and resources. Promotional items are tangible items used as giveaways for events that spread Marine Corps branded materials into the local community. Incentive items are provided to prospective applicants for both regular and reserve programs that encourage or reward actions that assist Marine Corps recruiting. | |
| 30 | 96 | FAR 52.212-1, ADDENDUM | The efforts in Attachment J-1, Pages 7-13, are classified by task (i.e., Lead Generation, Awareness, Recruiter Support) and are different from how they are defined in PWS Section (IV) Tasks. For example, PWS Section (IV)(C) Lead Generation (Pages 33-34) includes Marines.com, Social Media, and the Advertising Portal, but in J-1 all efforts related to Marines.com and Social Media are under Awareness and the Advertising Portal efforts are under Recruiter Support. Should pricing follow the classification of efforts as described in the RFP PWS Section (IV) Tasks or in Attachment J-1 Campaign Initiatives? | Pricing should follow the classification of efforts provided under the PWS. Attachment J-1 serves as the basis for offerors' Advertising Strategy. | |
| 31 | Att. L-2 | The Pricing Template appears to only include a spreadsheet for labor for CLINs X001-X005 and X007-X008. Where are the associated ODCs and Subcontractor costs to be listed for each CLIN? Should Subcontractor costs be submitted as labor rates/hours or as ODCs? If the latter, how is this required to be submitted? Does the Government have a defined classification for the type of Subcontractor that needs to be proposed by the hour as opposed to an ODC (i.e., Tier 1 Proposed Partners)? | Subcontractor costs should be included in the Offeror's FFP for labor. ODCs are not separately priced under this requirement. | ||
| 32 | Att. L-2 | Where should the labor hours and cost associated with developing the CLIN X006 Recruiter Support Materials be included? The Pricing Template appears intended to request ODCs only for CLIN X006. | The Offeror may determine which CLIN(s) the labor hours and costs associated with developing Recruiter Support Materials should be attributed to and should provide an explanation of this allocation within Volume III. | ||
| 33 | Att. L-2 | Are the pre-determined estimated costs for CLINs X009 Paid Media and X011 Paid Media Option intended to fund media vendor ODCs and royalty/talent ODCs as well? | The pre-determined costs for Paid Media are intended to fund Paid Media expenses in accordance with Section (IV)(I) of the PWS. | ||
| 34 | Att. L-2 | Should the labor hours and costs associated with the planning, purchasing, and reporting of Paid Media be included in CLIN X008 Media and Advertisement Support? If so, should those labor rates and costs be for the Paid Media (CLIN X009) only, since CLIN X011 is an Option? How will additional funding be determined if surplus labor is required for actions related to any CLIN X011 efforts? | The Offeror may determine which CLIN(s) the planning, purchasing, and reporting of Paid Media should be attributed to and should provide an explanation of this allocation within Volume III. If required, additional labor to support optional paid media development may be made via bilateral modification after award. | ||
| 35 | Att. J-A thru J-L | Should the Contract Data Requirements List (CDRL) items be completed (i.e., priced and signed by an authorized official) and submitted along with the proposal? If so, which Volume should they be submitted with (Vol. I, II, or III) and should the prices on the form also be included in Attachment L-2 in a linear manner? If prices are required on the CDRL forms, should this be for just the base year or for the entire PoP (base and 4 options)? | No, CDRLs are not intended to be separately priced. | ||
| 36 | Att. J-H | The CDRL states that the Advertising Strategy Assessment must include a prioritized list of proposed changes to the current advertising strategy for the next option year. Since firm fixed prices are required to be submitted with the proposal, will modifications be made to option year pricing to accommodate changes, if needed? Will the awarded amount become the ceiling price for each year or will there be flexibility for increases for additional or different services identified each year based on the Advertising Strategy Assessment? | Contract modifications may be necessary during performance to accommodate within scope changes; otherwise, the awarded amounts are considered the ceiling prices for each year. | ||
| 37 | 35 | (IV)(C)(7) | Section (IV)(C) Lead Generation, line item (7) on Page 35, seems to include the same types of activities as Section (IV)(H) Media and Advertisement Support on Page 38. Please clarify if this was intentional and should be priced accordingly. Is there a reason multi-cultural media would be considered Lead Generation rather than Media and Advertisement Support? | The multi-cultural market task was written intentionally to ensure this requirement was addressed directly. The Media and Advertisement Support task is intended to cover the overarching support services. Offerors may price these tasks as they deem appropriate to their proposal. | |
| 38 | 92 | FAR 52.212-1, ADDENDUM | Vol. I, (G)(2)(i) states: “Provide a percentage (%) of the total effort to be performed by large and small businesses...” Small Business Administration (SBA) reporting, per FAR 52.219-9, appears to be based on total subcontracted dollars performed by large and small businesses versus total value of the contract, which includes Prime Contractor labor costs. Could the Government please confirm which dollar amount the Small Business Participation Plan percentages should be based on? | The Small Business Participation Plan percentages should be based on the total contract value. | |
| 39 | Att. L-2 | Are ODCs besides Paid Media to be cost reimbursable or part of the firm fixed price CLINs? | No ODCs are included under this requirement. Such costs should be included in offerors' Firm Fixed Price. | ||
| 40 | 30, | ||||
| 32 | Att. L-2 | Should pricing only be based on the execution of Campaign Initiatives in Attachment J-1? Attachment J-1 does not include any kind of account, strategic, brand, or contract management, but the first two tasks in the PWS include those types of services? Where should these services be included in the price proposal? | The Price/Cost Proposal shall include all elements of cost and such other cost information as considered appropriate to support the Offeror’s Non-Price Proposal. Offerors may allocate the price for contract management type services at their discretion and include an explanation within the supporting documentation under Volume III. | ||
| 41 | 32 | (IV)(A)(6) | Would the Government consider providing an Option CLIN plug-number for the intended Transition Plan? | The Government will not provide an Option CLIN plug-number for the intended Transition Plan. | |
| 42 | 35 | (IV)(D) | Does the development of public relations campaigns need to be included in our pricing? There is mention of development of successful Public Service Announcement (PSA) initiatives and public relations campaigns that could be part of that initiative. | Yes, the development of PSAs should be priced. | |
| 43 | Att. J-6 | Respectfully, would the Government please consider deleting the confirmatory assignment language in Attachment J-6 as it is not applicable? The Intellectual Property (IP) Release attachment includes confirmatory assignment language for the Contractor in both the body of the form (third paragraph) and the signature block. Such language is unnecessary for a release by individuals appearing in photographs, audio, or video materials. | It is the Government's position that the language remain. | ||
| 44 | 55 | Clauses |
Incorporated
| by Reference | The RFP includes DFARS 252.227-7020, Rights in Special Works, which applies to most deliverables under this requirement, but it also incorporates DFARS 252.227-7013, -7014, and -7015. DFARS 252.227-7014 does not apply to commercial item procurements and we respectfully request that the Government delete that clause. We also request that the Government clarify to which deliverables DFARS 252.227-7013 and -7015 applies to. | If an offeror believes that a clause does not apply to the approach the offeror is proposing, the offeror should state that in their proposal and explain why not. Offerors are cautioned that a proposal that takes exception to provisions of the solicitation may receive no further consideration. | ||||
| 45 | 43 | (IX) | Will the Government please consider adding standard exceptions for use of common types of third party materials that will not require the specific written approval by the KO prior to the start of any work? | No. | ||
| 46 | 43 | (IX) | Will the Government please consider increasing the return requirement duration in the last sentence to fifteen (15) business days and also please consider allowing digital archival copies to be retained and purged in the ordinary course? | Yes. See Amendment 0001. | ||
| 47 | 43 | (IX) | Will the Government allow for different forms of releases to be utilized if such forms are approved in advance by the Contracting Officer (KO)? | No. | ||
| 48 | 96 | FAR 52.212-1, ADDENDUM | Supporting data is required for the price/cost proposal, “including labor rates and hours, burden rates, material lists, and costs used in development of the price/cost breakdown,” but the “Price Breakdown” template in Attachment L-2 provides only for labor category rates and hours. In addition, burden rates and underlying costs are not appropriate for an FFP commercial item contract. Would the Government consider deleting the references to “burden rates, material lists, and costs” or clarify that that information is necessary only for the Recruiter Support Materials? | Yes. See Amendment 0001. | ||
| 49 | 96 | FAR 52.212-1, ADDENDUM | The only cost-type CLINs relate to Paid Media and Travel, but other activities in the PWS will require ODCs to perform. Would the Government consider adding ODC CLINs? | No ODCs are included under this requirement. Such costs are not separately priced and should be included in offerors' Firm Fixed Price. | ||
| 50 | Att. J-1 | Regarding Attachment J-1, does the Government expect offerors to develop new campaigns, simply produce the ones stated, or some combination of both? | For this solicitation, offerors must execute and maintain an Advertising Strategy that is in line with the campaigns included within Attachment J-1. While these campaigns are expected to repeat each year, they are subject to change based on the Government's need. Specifically, new campaign opportunities may be identified via the Advertising Strategy Assessment process that the Marine Corps may choose to execute in order to meet mission needs. | |||
| 51 | 30 | (III) | If any discrepancies are found between the solicitation document and its associated attachments, does the solicitation document (Pages 1 - 101) take precedence over Attachments (J or L)? | The solicitation and PWS are the main source for this requirement and take precedence. | ||
| 52 | 49 | (XVIII)(B) | Could the Government define access? Is this for programmatic-based development (backend or frontend development activities; i.e. coding) or does it also involve casual users of its applicable system interfaces (such as Account Managers accessing the Ad Portal)? | Access is going to be role-based permissions based on the designation of the personnel assigned to the task. This applies to all users. | ||
| 53 | 49 | (XVIII)(C) | Could the Government please provide a copy of the cited "Information and Personnel Security" standing operating procedure (SOP) for reference? | A copy is provided for reference with this Q&A. | ||
| 54 | 93 | Given the "detailed approach" required for the Quality Control Plan (QCP), in addition to an associated (detailed) Risk Mitigation Plan to be incorporated within, this impacts offerors' ability to be thorough throughout their response within current page limitations to ensure that all aspects of the PWS are addressed. Could the Government either make the Draft QCP part of Volume I or have it be a formal Appendix to Volume II that does not count against page limitation? | Yes. See Amendment 0001. | |||
| 55 | 43 | (IX) | How does the Government plan to ensure timely approvals for requested exclusions that address Contractor’s or a third-party’s IP rights or licensing terms to proprietary data, information, software, materials, and/or other items prior to the start of any work? | The Contractor should be prepared to execute without such approvals. | ||
| 56 | 48 | (XVI) | For clarity, could the first sentence be modified to apply to IT resources and "IT" services required under the Contract where data is classified as Controlled Unclassified Information (CUI), which includes privacy data? | Yes. See Amendment 0002. | ||
| 57 | 48 | (XVI) | Can the Government provide clarity that access will be limited to personally identifiable information (PII) as defined under Controlled Unclassified Information (CUI) Categories of General Privacy and Student Privacy? | The only sensitive information that the contractor would have access to is PII obtained from the applicants. | ||
| 58 | 48 | (XVI) | Can the Government provide clarity that the table of information assurance policies and guidance is applicable to all IT resources and “IT” services required under this Contract? | The information assurance policies and guidance applies to the IT resources and IT services associated with the AITS maintenance requirements of the PWS. | ||
| 59 | 54 | Since the Contractor should not have access to Covered Defense Information (https://www.archives.gov/cui/registry/category-list ), DFARS Clause 252-204-7012, Safeguarding Covered Defense Information and Cyber Incident Reporting should not apply. We request that the Government delete that clause. The Contractor should not have access to Controlled Technical Information. This is defined under the CUI Registry Defense category where we would never have access to Controlled Technical Information (CTI) with military or space application. We request that the Government delete any language related to Contractor access to CTI. | DFARS 252.204-7012 will remain in the solicitation and the contract. DFARS 252.204-7012 refers not just to Controlled Technical Information, but to unclassified controlled technical information or other information that requires safeguarding or dissemination controls pursuant to and consistent with law, regulations, and Government-wide policies. | |||
| 60 | Att. J-1 | For CLIN X006, Recruiter Support Materials, should offerors only price materials listed in J-1 or make suggestions of items the offeror believes would be advantageous to the Government? Should suggestions be priced separately so as to maintain fair evaluation among competitors? | Offerors should propose prices for the recommended Recruiter Support Materials attributed to Section (IV)(F). Materials proposed within Offerors' Advertising Strategy should be accounted for as well to ensure all elements of cost and other information are included. | |||
| 61 | 36 | (IV) | Does the production of promotional and incentive items need to be included in our pricing (i.e., merchandise and giveaways are mentioned, but there are no specifics identified for pricing purposes)? | Yes. All production of promotional and incentive items should be included within offerors' proposals. The types and quantities of promotional and incentive items should be sufficient to establish 200,000 to 300,000 unique Qualified Leads, which the USMC has historically needed to achieve its annual recruitment goals. | NOTE: The minimum and maximum quantities previously provided should be disregarded. | |
| 62 | If a Small Business chooses to participate as the Prime Contractor for this RFP solicitation, is the Small Business subject to the small Business Subcontracting Plan (F) and Small Business Participation Plan (G)? | Only Large Business offerors are required to submit a Small Business Subcontracting Plan as required under FAR 52.219-9. The Small Business Participation Plan is distinct from the Small Business Subcontracting Plan and is required of all Offerors regardless of size status. | ||||
| 63 | (III) | Does the Government require a detailed execution plan for each of the six recruiting missions or a general scope of work that references each without detailing a specific long-term strategy for each segment? | The Government requires a general scope of work that references each recruiting mission as the Regions, Districts, and RSs will develop independent advertising strategies to support their local recruiting missions. | |||
| 64 | (IV)(B)(2) | How many people are expected to attend the Operational Planning Group (OPG) meetings? What is the duration of each meeting? | Attendance may vary based on mission requirements and meeting topics. The duration of each OPG is typically two to three days. | |||
| 65 | (IV) | What is the current breakdown of total media expenditures, including social media, email deployments/redeployments, direct mail, and other media channels? | Approximately 52% of FY 2019 support has been allocated to support total media expenditures. | |||
| 66 | (IV)(C) | What is the frequency of lead list delivery to recruiters; batched or real-time submissions or a combination of both? | Lead lists must be provided to recruiters no later than 5am Eastern Standard Time (EST), Monday to Friday (see Section (IV)(C)(8) of the PWS). Currently, lead lists are provided in batches, but real-time submissions are supportable. | |||
| 67 | (IV)(C) | Is there a higher level of recruiter identification security required above using a username and password? | Recruiters must use a CAC with a Personal Identify Verification certificate loaded on it. | |||
| 68 | (IV)(C) | How many integration points does MCRC need to write leads from the lead management system to other data repositories? | This information cannot be provided at this time. | |||
| 69 | (IV)(C)(1) | How many total campaign workflows are running simultaneously in the MCRC lead management communication system? | Multiple campaign workflows are running simultaneously at any given time; however, not all may be tracked in the same manner, particularly at the RS level. | |||
| 70 | (IV)(C)(1) | Are there any campaign workflows running parallel? In other words, are prospects, poolies, recruits, or influencers getting messaging from multiple campaigns at the same time or are they only receiving communications for one campaign at a time? | Yes. Messaging will be received from multiple campaigns at the same time | |||
| 71 | (IV)(C)(1) | Does MCRC request a custom email preference center that writes communications preferences to a system outside of the lead management communications system? If so, what development language is required to write data to that system? | A custom email preference center is not a requirement under the PWS. | |||
| 72 | (IV)(C)(1) | How many other systems are sending email on behalf of the Marines where unsubscribe/opt-out requests submitted need to be mirrored in real-time to the lead management system? | There are no other systems sending email on behalf of the Marines. | |||
| 73 | Att. J-1 | Is there a specific budget for refining and updating the MCRC’s Recruitment Tool portfolio? | The Government cannot provide budget totals at this time. | |||
| 74 | Att. J-1 | An “analytics maintenance” budget is referenced in IV) Campaign Initiatives. Lead Generation. What dollars are allocated in this budget? | The Government cannot provide budget totals at this time. | |||
| 75 | Att. J-1 | What is the recent number of leads that come in via Recruiter Supplied Names (RSNs) that require data entry? | In FY 2018, approximately 17M leads were automatically uploaded into the RSN and 215,597 were manually entered. | |||
| 76 | Att. J-1 | It would appear that all campaigns, national and by MCD, will need to be analyzed and evaluated down to the MCD level. Is this correct? | Yes, but they will also need to be analyzed and evaluated at the RS level. |
M95494-19-R-0020 Marine Corps Recruiting Command - Advertising Support Questions & Answers
| FOR OFFICIAL USE ONLY | SOURCE SELECTION INFORMATION |
| SEE FAR 2.101 & 3.104 |
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