Limited Competition JA.pdf

CUI//SP-SSEL

JUSTIFICATION REVIEW DOCUMENT

NATIONAL GUARD BUREAU

Arlington VA

1- ¯

4L

I. OVERVIEW

a. Program/Equipment Name b. Amount (Total price/cost to include options.)

WKU ADVERTISING

c. Authority

47 Usc 4106(c) as implemented in FAR 8.405-6(a)(I)(i)(B) Only one source is capable ofproviding the supplies or services required at the level of quality required because the supplies or services are unique or highly specialized.

d. Technical Representative

Name Title

e. Contracting Officer (Populatesfrom the KO signaturefield.)

Name Title

Requirements Representative (Jfdifferentfrom Technical Representative.)

Prepared by (Jfdt((erentfrom Contracting Officer.)

REVIEWS

Email

Email

I have reviewed this justification and find it adequate to support other than full and open competition.

Program Manager (Ifapplicable.)

Program Executive Officer (When item is Program Executive Officer managed.)

Phone Date

Phone Date

Controlled by: WKU ADVERTISING

Controlled by: WKU ADVERTISING

CUI Category: SOURCE SELECTION Limited Dissemination Control: FEDCON

POC: -

(Populatesfrom the KO signaturefield.)

JULY 30.2024 CU1//SPSSEL I of 3

Memorandum for Record - Limiting Competition Instructions ocal Control Number

la. CONTRACTING ACTIVITY

W5OS8L

b. Requiring Activity

2a. NATURE OF ACTION b. Contract Action Only one source. New Contract

3a. ESTIMATED TOTAL PRICE OF REQUEST ,plk,n.v, 4a. Name of Requirement

WKU ADVERTISING

b. Description of Requirement

WKU ADVERTISING

'I

C. POC

c. Contract Type d.Fund Type

Firm Fixed Price b.If Applicable, Estimated Price of Supplies/Services

c. Demonstrate, in Detail, Why This Specific Item or Service, is the Only One That Meets Your Requirements

Learfield Communications, LLC is the sole owner of the advertising rights at Western Kentucky University. Learfield Communications, LLC does not sub-contract its media and advertising services to other firms.

5a. HAS THIS BEEN PREVIOUSLY PROCURED?

/ Yes, details are below. No.

b. Contract Number c. Date d. Competitive Status e. Authority Previously Cited (if OTF&O)

W5OS8L-23-P0009 07/28/2023 SOLE SOURCE

f. Summary of"Actions to Increase Competition" and an explanation of the results.

Unique nature of advertising at a specific university has resulted in the sole source status.

g. If previously used "Full and Open Competition" explain what changes causing this to now have limited sources.

N/A

h. Provide an explanation of any unusual patterns that may be revealed by the history, e.g., several consecutive, urgent buys.

N/A

i. If ajustification was prepared to support the procurement made before this one, briefly describe the circumstances justifying the procurement and whether there have been any significant changes.

N/A

j. Provide any other facts necessary to justify limiting competition that were not previously stated.

N/A

6a. AUTHORITY CITED

47 USC 4 106(c) as implemented in FAR 8.405-6(a)(l)(i)(B) Only one source is capable ofproviding the supplies or services required at the level of quality required because the supplies or services are unique or highly specialized.

b. Reason for Authority Cited 0

Uniquue nature of advertising at a specific location at a specific university has limited competition to the one source.

7. POSTING REQUIREMENTS

None.

8. CONTRACTING REQUIREMENTS

a. Efforts to Obtain Competition 0

N/A

b. Actions to Increase Competition ©

N/A

NGB Control Number (fapplicable)

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c. Market Research

Contacted university and inquired the process to advertise at their location.

d. Interested Sources ©

N/A ©e. Other Facts

9. REQUIRING ACTIVITY CERTIFICATION

Technical and Requirements I certif' that the supporting data under my cognizance, which are included in the justification, are accurate and complete to the best of my knowledge and belief.

Name

Date Title

August 28, 2024

Phone Email

10. APPROVAL

Contracting Officer (KO)

1. I hereby determine that the anticipated cost to the government for this contract action will be Fair and Reasonable.

2. I certiti that this Justification is accurate and complete to the best of my knowledge and belief.

(This certification shall be made by the contracting Officer who will sign the contract resulting from this Justification and Approval.)

Name Date Phone August 29, 2024

Email

JULY 30, 2024 CUI//SPSSEL 3 of 3