LC Request_KOSigned_25Oct23.pdf

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Notice of Intent to Award Sole Source-Daily Nebraskan
Solicitation number
W91243-24-P-P001
Issued by

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This memorandum for record details a sole source justification for a federal contract opportunity with the Daily Nebraskan. The Nebraska Army National Guard seeks to award a sole source firm fixed price contract valued at $84,588 to the Daily Nebraskan for digital banner ads, union screen rotations, six event booths, sponsorship of the Spring Festival, an elevator wrap, two full page ads in publications, a monthly e-newsletter, and flyers in new student orientation bags. As the sole advertising and publication authority on the University of Nebraska-Lincoln campus, the Daily Nebraskan is identified as the only vendor capable of providing the national guard brand exposure to thousands of college students and educators. The justification cites the Daily Nebraskan's policy handbook and the organization's previous success in generating recruiting leads as rationale for the sole source award.

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SEPTEMBER 2, 2021 NEBRASKA ARMY NATIONAL GUARD 1 of 2SEPTEMBER 2, 2021 NEBRASKA ARMY NATIONAL GUARD 1 of 2

Memorandum for Record - Absence of Competition $25K - SAT Instructions

CONTROL NUMBER

PC 23-0022

DATE

May 16, 2023

1a. CONTRACTING ACTIVITY b. REQUIRING ACTIVITY c. POC W91243 - NE USPF&O Recruiting & Retention Battalion, W904AA SFC ANITA HAYS

2a. NATURE OF ACTION Only One Source Request

b. CONTRACT ACTION New Contract

c. CONTRACT TYPE Firm Fixed Price

d. FUND TYPE O&M, Army

3a. ESTIMATED TOTAL PRICE OF REQUEST (including options, if any) b. IF APPLICABLE, ESTIMATED PRICE OF SUPPLIES/SERVICES $84,588.00 $84,588.00

5. AUTHORITY CITED

FAR 13.106-1(b)(1)

6. POSTING REQUIREMENTS

MFR isn't posted but RFQ shall be synopsize IAW FAR 5.101 & 5.203

7a. AUTHORITY

b. PROVIDE DETAILS OF PROCUREMENT AUTHORITY ?

Requestor Stated: NGR 601-1 para 7-11 & FAR 6.302-1(B)

c. DESCRIBE HOW THIS ACTION REQUIRES THE USE OF THE AUTHORITY CITED ?

Requestor Stated: The Daily Nebraskan is the sole vendor that can provide the Nebraska National Guard brand to be placed in front of thousands of college students and Educator COI's. The Daily Nebraskan is the sole source for the advertising and on site booth participation.

Contracting's Response: Based upon information contained in the Daily Nebraskan Policy Handbook dated January 2017, the Board of Regents established the Daily Nebraskan as the sole advertising and publication authority on the University of Nebraska-Lincoln Campus. Further, per the policy handbook, The Daily Nebraskan and any other publication authorized by the Committee shall be published exclusively for educational purposes fort he benefit of the University students and the University community."

8a. COMPETITION

b. DESCRIBE THE EXTENT OF EFFECTIVE COMPETITION ANTICIPATED FOR THIS ACQUISITION ?

Contracting's Response: This is a sole source requirement. A Special Notice-Notice to Award Sole Source will be posted on SAM.gov

c. DESCRIBE ACTIONS TAKEN, OR TO BE TAKEN, TO INCREASE COMPETITION BEFORE ANY SUBSEQUENT ACQUISITION ?

Contracting's Response: Sole Source.

d. DESCRIBE THE EXTENT AND THE RESULTS OF MARKET RESEARCH (FAR 10) CONDUCTED TO IDENTIFY QUALIFIED SOURCES ?

Contracting's Response: Prior contract information and the Daily Nebraskan Policy Handbook support the sole source requirement and no other vendor can provide advertising services on the University of Nebraska-Lincoln campus.

9. HAS THIS BEEN PREVIOUSLY PROCURED?

Yes, details are below.✔ No.

d. CONTRACT NUMBER e. DATE f. COMPETITIVE STATUS g. AUTHORITY PREVIOUSLY CITED (if OTF&O)

W9124323P0001 December 30, 2022 SOLE SOURCE

h. SUMMARY OF "ACTIONS TO INCREASE COMPETITION" AND EXPLANATION OF THE RESULTS.

The intent of the PWS is to contract with the Daily Nebraskan for advertising during the October 15, 2023 through September 30, 2026 time period. The NEARNG’s desire is to capitalize on brand association, brand equity, and COI/VIP relationships in the college market.

i. IF PREVIOUSLY USED "FULL AND OPEN COMPETITION" EXPLAIN WHAT CHANGED CAUSING THIS TO NOW HAVE LIMITED SOURCES.

N/A

SEPTEMBER 2, 2021 NEBRASKA ARMY NATIONAL GUARD 2 of 2

i. PROVIDE AN EXPLANATION OF ANY UNUSUAL PATTERNS THAT MAY BE REVEALED BY THE HISTORY, e.g., SEVERAL CONSECUTIVE, URGENT BUYS.

N/A

j. IF A JUSTIFICATION WAS PREPARED TO SUPPORT THE PROCUREMENT MADE BEFORE THIS ONE, BRIEFLY DESCRIBE THE CIRCUMSTANCES JUSTIFYING THE

PROCUREMENT AND WHETHER THERE HAVE BEEN ANY SIGNIFICANT CHANGES.

NGR 601-1 PARA 9-3, Advertising time or space on media outlet to stimulate interest in joining the Guard ROI: 10,000

k. PROVIDE ANY OTHER FACTS NECESSARY TO JUSTIFY LIMITING COMPETITION THAT WERE NOT PREVIOUSLY STATED.

N/A

10a. REQUIRING ACTIVITY CERTIFICATION

b. TECHNICAL AND REQUIREMENTS I certify that the supporting data included in the justification is accurate and complete to the best of my knowledge and belief.

DATE NAME

April 24, 2023 SFC ANITA HAYS

SIGNATURE

11a. APPROVAL

b. CONTRACTING OFFICER Fair and Reasonable Cost Determination:

I hereby determine that the anticipated cost to the government for this contract action will be Fair and Reasonable.

Certification: I certify that this Justification is accurate and complete to the best of my knowledge and belief.

(This certification shall be made by the contracting Officer who will sign the contract resulting from this Justification and Approval.)

DATE NAME

October 25, 2023 Patti H Lee-Smith

SIGNATURE

For Official Use Only

SEPTEMBER 2, 2021

NEBRASKA ARMY NATIONAL GUARD

of

LIMITED COMPETITION REQUEST

NEBRASKA NATIONAL GUARD

Contracting Office Joint Forces Headquarters Suite 2200 Instructions: 1. Complete all fields in the form. Fields will expand if necessary. 2. Sign and save the form. 3. Do not complete Contracting's section.

1a. REQUIRING ACTIVITY

b. POC

c. DATE

d. REQUEST TYPE

e. FUND TYPE Brand Name - a contract for the purchase of supplies or services that is entered into or proposed to be entered into by an agency after soliciting and negotiating with only one source.

Sole Source - a purchase description that calls for a particular brand-name product, or a feature of a product that is peculiar to one manufacturer, and which does not permit the offer or delivery of an equal.

Unusual and Compelling Urgency - a condition that will lead to serious injury if a procurement is not undertaken immediately. However, 10 USC 2304(f)(5)(A) and 41 USC 3304(d)(5)(A)(i) preclude the use of this exception to full and open competition if the urgency is created by lack of acquisition planning or concerns over the amount of funds available for the procurement.

2a. ESTIMATED TOTAL REQUEST PRICE (including options, if any)

b. ESTIMATED PRICE OF SUPPLIES/SERVICES (if only a portion of Total Price) 3a. NAME OF REQUIREMENT

DESCRIPTION OF SUPPLIES/SERVICES

b. DESCRIPTION OF SUPPLIES or SERVICES REQUIRED TO MEET THE AGENCY'S NEED.

c. DESCRIBE THE EFFORTS TO FIND AS MANY POTENTIAL SOURCES AS POSSIBLE.

d. HAVE ANY SOURCES EXPRESSED INTEREST IN WRITING?

SOURCE LIST (Provide Names, Phone Numbers, Email Address, etc.)

4a. AUTHORITY CITED Identify any statutory authority or internal regulation that supports your request.

b. REASON AUTHORITY CITED State explanation describing circumstances preventing full and open competition and describe what harm will come to the Government if this action is not taken.

5. HAS THIS BEEN PREVIOUSLY PROCURED?

b. CONTRACT NUMBER

c. DATE

d. COMPETITIVE STATUS

e. AUTHORITY PREVIOUSLY CITED (if OTF&O)

f. SUMMARY OF "ACTIONS TO INCREASE COMPETITION" AND EXPLANATION OF THE RESULTS.

g. IF PREVIOUSLY USED "FULL AND OPEN COMPETITION" EXPLAIN WHAT CHANGED CAUSING THIS TO NOW HAVE LIMITED SOURCES.

h. PROVIDE AN EXPLANATION OF ANY UNUSUAL PATTERNS THAT MAY BE REVEALED BY THE HISTORY, e.g., SEVERAL CONSECUTIVE, URGENT BUYS.

i. IF A JUSTIFICATION WAS PREPARED TO SUPPORT THE PROCUREMENT MADE BEFORE THIS ONE, BRIEFLY DESCRIBE THE CIRCUMSTANCES JUSTIFYING THE PROCUREMENT AND WHETHER THERE HAVE BEEN ANY SIGNIFICANT CHANGES.

j. PROVIDE ANY OTHER FACTS NECESSARY TO JUSTIFY LIMITING COMPETITION THAT WERE NOT PREVIOUSLY STATED.

Justification for Other than Full and Open Competition MPT - $25K Justification for Other than Full and Open Competition $25K - SAT Justification for Other than Full and Open Competition SAT - $700K Justification for Other than Full and Open Competition MPT - SAT Justification for Other than Full and Open Competition SAT - $700K Memorandum for Record - Limiting Competition MPT - $25K Memorandum for Record - Limiting Competition $25K - SAT Memorandum for Record - Limiting Competition MPT - SAT Limited Source Justification SAT - $700K Memorandum for Record - Absence of Competition MPT - $25K Memorandum for Record - Absence of Competition $25K - SAT Justification for Other than Full and Open Competition SAT - $700K Justification for an Exception to Fair Opportunity MPT - $30K Justification for an Exception to Fair Opportunity $30K - SAT Justification for an Exception to Fair Opportunity SAT - $700K Justification for an Exception to Fair Opportunity MPT - SAT Justification for an Exception to Fair Opportunity SAT - $700K Grey fields are customer input.

Underlined fields are form generated.

Blue fields are for contracting input.

CONTROL NUMBER

DATE

1a. CONTRACTING ACTIVITY

b. REQUIRING ACTIVITY

c. POC 2a. NATURE OF ACTION Brand Name Request Only One Responsible Source Request Brand Name Request Only One Source Request Only One Awardee is Capable Request

b. CONTRACT ACTION

c. CONTRACT TYPE

d. FUND TYPE 3a. ESTIMATED TOTAL PRICE OF REQUEST (including options, if any)

b. IF APPLICABLE, ESTIMATED PRICE OF SUPPLIES/SERVICES 4a. NAME OF REQUIREMENT Requestor Stated:

Contracting's Response:

Provide additional response?

b. DESCRIPTION OF SUPPLIES/SERVICES REQUIRED TO MEET THE AGENCY'S NEED Requestor Stated:

Contracting's Response:

Provide additional response?

c. DESCRIBE THE EFFORTS TO FIND AS MANY POTENTIAL SOURCES AS POSSIBLE.

Requestor Stated:

Provide additional response?

Contracting's Response:

d. HAVE ANY SOURCES EXPRESSED INTEREST IN WRITING?

Requestor Stated:

Contracting's Response:

Provide additional response?

Provide instructions.

5. AUTHORITY CITED

10 U.S.C. 2304(c)(1) or 41 U.S.C. 3304(a)(1) as implemented in FAR 6.302-1 Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements FAR 8.405-6(b) FAR 8.405-6(a)(1)(i)(B) FAR 13.106-1(b)(1) 41 U.S.C. 1901 or 41 U.S.C. 1903 as implemented in FAR 13.501(a) Simplified Procedures for Certain Commercial Items - Sole source acquisitions FAR 16.505(a)(4)(iii) FAR 16.505(b)(2)(i)(B)

6. POSTING REQUIREMENTS

None Required Include justification with solicitation (FAR 6.302-1(c)(1)(ii)(C)) RFI or sources sought notice (DFARS 206.303-2). Post the justification within 14 days after contract award on FBO for a minimum of 30 days (FAR 6.305).

Include MFR with solicitation (FAR 13.106-1(b)(3)) Make publicly available the justification with the solicitation (FAR 13.501(a)(1)(iv)) MFR isn't posted but RFQ shall be synopsize IAW FAR 5.101 & 5.203 if greater than $15K to a public place for at least 10 days MFR isn't posted but RFQ shall be synopsize IAW FAR 5.101 & 5.203 Post the justification within 14 days after contract award on FBO for a minimum of 30 days (or if unusual and compelling urgency 30 days after contract award for a minimum of 30 days) (FAR 13.501(a)(1)(iii)) Documentation of basis for restricting to brand name shall be posted along with the RFQ to e-Buy (FAR 8.405-6(b)(3)(i)(A)) Limited Source Justification shall be posted along with the RFQ to e-Buy (FAR 8.405-6(b)(3)(i)(B)) Shall post a notice and the Limited Source Justification within 14 days after placing an order or establishing a BPA on FBO (GPE) for a minimum of 30 days (FAR 8.405-6(a)(2)(i)) Shall post a notice and the justification within 14 days after placing an order on FBO (GPE) for a minimum of 30 days (FAR 16.505(b)(2)(ii)(D)) Post justification and supporting documentation on FBO or provide the justification and supporting documentation along with solicitation to all contract awardees (FAR 16.505(a)(4)(iii)) 7a. AUTHORITY

b. PROVIDE DETAILS OF PROCUREMENT AUTHORITY Requestor Stated:

Contracting's Response:

Provide additional response?

Identify any statute or internal regulation that supports your request.

c. DESCRIBE HOW THIS ACTION REQUIRES THE USE OF THE AUTHORITY CITED Requestor Stated:

Contracting's Response:

Provide additional response?

Provide instructions.

8a. COMPETITION

b. DESCRIBE THE EXTENT OF EFFECTIVE COMPETITION ANTICIPATED FOR THIS ACQUISITION Contracting's Response:

Provide instructions.

c. DESCRIBE ACTIONS TAKEN, OR TO BE TAKEN, TO INCREASE COMPETITION BEFORE ANY SUBSEQUENT ACQUISITION Contracting's Response:

Provide instructions.

d. DESCRIBE THE EXTENT AND THE RESULTS OF MARKET RESEARCH (FAR 10) CONDUCTED TO IDENTIFY QUALIFIED SOURCES Contracting's Response:

Provide instructions.

9. HAS THIS BEEN PREVIOUSLY PROCURED?

d. CONTRACT NUMBER

e. DATE

f. COMPETITIVE STATUS

g. AUTHORITY PREVIOUSLY CITED (if OTF&O)

h. SUMMARY OF "ACTIONS TO INCREASE COMPETITION" AND EXPLANATION OF THE RESULTS.

i. IF PREVIOUSLY USED "FULL AND OPEN COMPETITION" EXPLAIN WHAT CHANGED CAUSING THIS TO NOW HAVE LIMITED SOURCES.

i. PROVIDE AN EXPLANATION OF ANY UNUSUAL PATTERNS THAT MAY BE REVEALED BY THE HISTORY, e.g., SEVERAL CONSECUTIVE, URGENT BUYS.

j. IF A JUSTIFICATION WAS PREPARED TO SUPPORT THE PROCUREMENT MADE BEFORE THIS ONE, BRIEFLY DESCRIBE THE CIRCUMSTANCES JUSTIFYING THE PROCUREMENT AND WHETHER THERE HAVE BEEN ANY SIGNIFICANT CHANGES.

k. PROVIDE ANY OTHER FACTS NECESSARY TO JUSTIFY LIMITING COMPETITION THAT WERE NOT PREVIOUSLY STATED.

10a. REQUIRING ACTIVITY CERTIFICATION

b. TECHNICAL AND REQUIREMENTS I certify that the supporting data included in the justification is accurate and complete to the best of my knowledge and belief.

DATE

NAME

SIGNATURE

c. CONTRACT SPECIALIST APPROVAL NEEDED?

c. CONTRACT SPECIALIST APPROVAL I certify that the supporting data included in the justification is accurate and complete to the best of my knowledge and belief.

DATE

NAME

SIGNATURE

11a. APPROVAL

b. CONTRACTING OFFICER Fair and Reasonable Cost Determination:

I hereby determine that the anticipated cost to the government for this contract action will be Fair and Reasonable.

Certification: I certify that this Justification is accurate and complete to the best of my knowledge and belief.

(This certification shall be made by the contracting Officer who will sign the contract resulting from this Justification and Approval.)

DATE

NAME

SIGNATURE

b. LEGAL

REVIEW DETAILS

DATE

NAME

SIGNATURE

c. SUPERVISORY CONTRACT SPECIALIST I certify that this Justification is accurate and complete to the best of my knowledge and belief.

DATE

NAME

SIGNATURE

CONTRACTING USE ONLY!

1. WHICH FAR PART ARE YOU USING?

2. NATURE OF REQUEST?

2. NATURE OF REQUEST?

2. NATURE OF REQUEST?

2. NATURE OF REQUEST?

3. PRICE ESTIMATE FOR PORTION THAT IS OTF&O COMPETITION?

3. PRICE ESTIMATE FOR PORTION THAT IS OTF&O COMPETITION?

3. PRICE ESTIMATE FOR PORTION THAT IS OTF&O COMPETITION?

3. PRICE ESTIMATE FOR PORTION THAT IS OTF&O COMPETITION?

3. PRICE ESTIMATE FOR PORTION THAT IS OTF&O COMPETITION?

3. PRICE ESTIMATE FOR PORTION THAT IS OTF&O COMPETITION?

3. PRICE ESTIMATE FOR PORTION THAT IS OTF&O COMPETITION?

3. PRICE ESTIMATE FOR PORTION THAT IS OTF&O COMPETITION?

11.0.0.20130303.1.892433.887364

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Begin:
ReqAct: Recruiting & Retention Battalion, W904AA
ReqAct: Recruiting & Retention Battalion, W904AA
ReqPOC: SFC ANITA HAYS
ReqPOC: SFC ANITA HAYS
DateField3: 2023-04-24
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TotalValue: $84,588.00
Value: $84,588.00
Name: THE DAILY NEBRASKAN ADVERTISING
Desc: DIGITAL BANNER ADS, UNION SCREEN ROTATIONS, SIX EVENT BOOTHS, SPRING FESTIVAL SPONSOR, ELEVATOR WRAP, TWO FULL PAGE ADS IN PUBLICATIONS, MONTHLY E-NEWSLETTER AND FLYER IN NEW STUDENT ORIENTATION BAGS.
DescP: The Daily Nebraskan is the sole vendor that can provide the Nebraska National Guard brand to be placed in front of thousands of college students and Educator COI's. The Daily Nebraskan is the sole source for the advertising and on site booth participation.
Effort: Yes, Nicole Pilcher, Director of Sales & Marketing, Lincoln NE phone 402-472-2589
Details: NGR 601-1 para 7-11 & FAR 6.302-1(B)
Reason: The Daily Nebraskan is the sole vendor that can provide the Nebraska National Guard brand to be placed in front of thousands of college students and Educator COI's. The Daily Nebraskan is the sole source for the advertising and on site booth participation.
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TextField2: THE DAILY NEBRASKAN ADVERTISING
TextField2: DIGITAL BANNER ADS, UNION SCREEN ROTATIONS, SIX EVENT BOOTHS, SPRING FESTIVAL SPONSOR, ELEVATOR WRAP, TWO FULL PAGE ADS IN PUBLICATIONS, MONTHLY E-NEWSLETTER AND FLYER IN NEW STUDENT ORIENTATION BAGS.
TextField2: The Daily Nebraskan is the sole vendor that can provide the Nebraska National Guard brand to be placed in front of thousands of college students and Educator COI's. The Daily Nebraskan is the sole source for the advertising and on site booth participation.
TextField2: Yes, Nicole Pilcher, Director of Sales & Marketing, Lincoln NE phone 402-472-2589
TextField2: NGR 601-1 para 7-11 & FAR 6.302-1(B)
TextField2: The Daily Nebraskan is the sole vendor that can provide the Nebraska National Guard brand to be placed in front of thousands of college students and Educator COI's. The Daily Nebraskan is the sole source for the advertising and on site booth participation.
TextField2: W9124323P0001
TextField2: SOLE SOURCE
TextField2: The intent of the PWS is to contract with the Daily Nebraskan for advertising during the October 15, 2023 through September 30, 2026 time period. The NEARNG’s desire is to capitalize on brand association, brand equity, and COI/VIP relationships in the college market.
TextField2: N/A
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TextField2: NGR 601-1 PARA 9-3, Advertising time or space on media outlet to stimulate interest in joining the Guard ROI: 10,000
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TextField2: SFC ANITA HAYS
TextField2: Patti H Lee-Smith
TextField2: (type here, form will expand as needed)
DateField2: December 30, 2022
DateField2: December 30, 2022
DateField2: April 24, 2023
DateField2: October 25, 2023
TextField3: SOLE SOURCE
TextField4:
TextField5: The intent of the PWS is to contract with the Daily Nebraskan for advertising during the October 15, 2023 through September 30, 2026 time period. The NEARNG’s desire is to capitalize on brand association, brand equity, and COI/VIP relationships in the college market.
TextField6: N/A
TextField7: N/A
TextField8: NGR 601-1 PARA 9-3, Advertising time or space on media outlet to stimulate interest in joining the Guard ROI: 10,000
TextField10: N/A
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TextField1: PC 23-0022
TextField1: W91243 - NE USPF&O
DateField1: May 16, 2023
NumericField1: $84,588.00
NumericField1: $84,588.00
KS:
KS1:
KS6:
KS3:
KS5: Based upon information contained in the Daily Nebraskan Policy Handbook dated January 2017, the Board of Regents established the Daily Nebraskan as the sole advertising and publication authority on the University of Nebraska-Lincoln Campus. Further, per the policy handbook, The Daily Nebraskan and any other publication authorized by the Committee

shall be published exclusively for educational purposes fort he benefit of the University students and the University community."

KS7: This is a sole source requirement. A Special Notice-Notice to Award Sole Source will be posted on SAM.gov
KS8: Sole Source.
KS9: Prior contract information and the Daily Nebraskan Policy Handbook support the sole source requirement and no other vendor can provide advertising services on the University of Nebraska-Lincoln campus.
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Complete:
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DropDownList7a: $25K - SAT
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NEARNG_Forms:
designer.pseudostyle.field.NEARNG_Forms:

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