SOW_FY18WHBPromoMaterials_v5_Final_DCJL_2017.08.31_a_a04.pdf

Statement of Work

2018 Procurement of Promotional Items for Wild Horse and Burro Program

Period of Performance: October 1 to September 30. This award will have one base year and four option years.

1. BACKGROUND

The Bureau of Land Management’s (BLM) Wild Horse and Burro (WHB) Program is charged with the responsibility of managing and protecting our nation’s wild horses and burros on public lands, as outlined in the 1971 Wild Free-Roaming Horses and Burros

Act. As part of this responsibility, the BLM must remove excess animals from public lands to control for population growth. The excess animals are then placed into private care. As the placement rate for excess wild horse and burros remains low, the BLM has identified the need to procure and distribute promotional items that effectively supports the placement of animals into private care and raises awareness of the management of wild horses and burros on public rangelands.

2. SCOPE

The BLM regularly provides promotional items to the public in order to promote the adoption or purchase of animals into private care and to encourage them to learn more about the Wild Horse and Burro Program and its challenges by visiting the website or calling the national number (866-468-7826). The selected contractor shall, through independent research, identify and procure the most cost-efficient, high-quality and effective items that will help increase name recognition and awareness of the wild horse and burro program. Novel approaches are encouraged. The promotional items shall appeal to a primarily female-based audience of all ages, regardless of their knowledge of equine and public land issues. The items shall be consistent with the national wild horse and burro brand. All identified items will receive the proper approvals from BLM prior to purchase and payment. In addition, all resulting work and items will become the sole property of the BLM.

3. GOVERNMENT FURNISHED MATERIALS/INFORMATION

The BLM’s Contracting Officer’s Representative (COR) and Project Inspectors (PI) will be the point of contact to provide required guidance and in-use materials for the integrated marketing effort. This includes current and publicly-available samples of BLM marketing and promotional material.

4. DELIVERABLES

Strategic Planning Meeting: Within two weeks of receiving award, the selected contractor shall organize and host an initial in-person meeting with BLM staff.

Project Plan: Within two weeks after the strategic planning meeting, the selected contractor shall deliver a draft project plan with its suggestions for promotional items, including costs and delivery timeframes. The plan should include any dependencies, resources needed, defined roles and responsibilities and a timeline that indicates deliverables, deliverable deadlines and status report meetings. It should also address major milestones and timing for delivering initial drafts, incorporating BLM’s comments, delivering a revised product, and delivering final proofs to BLM for approval. The plan should include a minimum of 2 editing iterations with BLM staff.

Project Deliverables:

All layouts and products will receive the proper BLM approvals and will become the sole property of the BLM.

1. Promotional items. The selected contractor will procure a minimum of fifteen (15) promotional items that meet BLM approval before final procurement and payment.

Items shall, at a minimum, display the approved WHB logo and contact information.

(Reference page 3.) Ideally, promotional items will include a slogan such as, Bring

Home a Wild Horse or Burro. Contractor’s plan must include T-shirt(s), Caps and writing instrument(s) that meets BLM approval. Contractor will be provided with imprint material for T-shirt and Caps, if necessary. Proofs will be required before any orders are generated for production and confirmation of receipt of item by BLM’s

Denver warehouse will be required before any orders are paid.

Contractor may reference this list for their project plan; however, contractor is encouraged to include novel ideas in their project plan: T-shirt, Caps, Visors, iSlimster pens, Mini 5 LED Beam Flashlight with Keychain, Coolies, 15 x 19 x 3

Recyclable Plastic Bags, Lip Balm, Gem #2 pencils, 80mm x 40mm

Carabiners(Items in shape of a horse and a burro are preferred), Journey Luggage

Tags, Silicone Bracelets, Crayons, 10” Ruddly Family Stuffed Donkey and 10”

Ruddly Family Stuffed Horse with imprinted bandana, ¾” Polyester Lanyard with metal crimp/o-ring and convenience release and metal swivel hook, Neon

Sunglasses, 2.2” x.75” x .37” Flat Swivel Series Flash Drive with program brochure contents, Lens cleaner, Decals/Bumper Stickers, Hoof Picks, and windshield shade.

Many of the current items used in the program are purchased in multiple colors, but red, blue, pink and/or purple should always be considered required colors when possible.

Contractor will ensure items are all packaged as requested by the BLM to ensure accurate accounting and shipping by BLM’s Denver Warehouse to BLM field offices.

Any special packaging costs should be included in any cost estimates provided to the BLM for approval. (BLM will provide packaging guidance based on submitted item list.)

All items will be shipped to: BLM/PMDS/OC652, DFC Bldg 41, Dock E-16, Denver, CO, 80225, (303)236-7642.

All items that are embroidered with the Wild Horse and Burro Logo must use color code thread PMS491 for the horse head and include the BLM Wild Horse and Burro

Program in lettering no smaller than 1/8”, and the Department of the Interior, Bureau of Land Management lettering no smaller than ¼”. In addition, one, or both, of the following items must be on the item: 866-468-7826, BLM.gov/whb. Unless approved otherwise, all items must use one of the following approved versions of the logo:

Required timeline by fiscal quarter for completion of deliverables. The BLM may request certain items to be delivered quickly if needed. The BLM fiscal year runs Oct. 1 – Sept.

30.

Q1 Q2 Q3 Q4

Planning Meeting

Host meeting

Project Plan Deliver draft project plan

1. Promotional Items

Procure and deliver to BLM

Procure and deliver to BLM

Procure and deliver to BLM

Procure and deliver to BLM

EVALUATION FACTORS

a. Creative Expertise

The offeror will be evaluated as to whether the offeror understands the work requirements as embodied in the SOW and their proposed approach to meeting those requirements.

b. Past Performance

The offeror must have proven knowledge of the various types of promotional items that are suitable for the Wild Horse and Burro Program.

Describe the creative and technical experience and capability of your organization in conducting similar work, especially as it relates to an equine audience. Provide a summary of at least three (3) similar contracts/orders performed by your organization for the last three (3) years. Include a brief description of the project, contract amount, client identification (including agency), point of contact information (e-mail and telephone number). The contract information must be current. Samples of past work are encouraged.

c. Quality Assurance Surveillance Plan

The offeror must submit a completed Quality Assurance Surveillance Plan that complies with FAR 37.601 and the requirements outlined in the SOW.

The offeror will be evaluated on the chosen methods for measuring performance and the completeness of the plan. (See EXAMPLE below) https://www.acquisition.gov/sites/default/files/current/far/html/Subpart%2037_6.html#wp1074195

Deliverable Performance

Standard

Acceptable

Quality Level

(AQL)

Monitoring

Method

Incentive/Price

Reduction

EXAMPLE

Promotional

Material

Provided as requested by a deadline that the contractor and

BLM agree upon.

Design in electronic format is provided as requested by the agreed to deadline.

BLM staff would be the recipient of this deliverable and will be able to assess suitability, completeness, and timeliness

Positive/Negative

Performance

Evaluation

Rating/Description

The offeror’s proposal will be evaluated based on the ratings and corresponding descriptions outlined below. The BLM will rate each offeror’s technical proposal according to the Evaluation Factors outlined above.

Blue: the offeror exceeds the requirements of the solicitation, as explained in the statement of work and proposal evaluation criteria. The offeror has proposed a superior candidate(s) and there is no question as to the offeror's ability to perform successfully. There are no deficiencies or weaknesses.

Green: it appears that the offeror meets the basic requirements of the solicitation. While the proposed approach does not exceed expectations, the offeror will most likely be able to perform successfully, though minor deficiencies or weaknesses may exist. While further dialogue with the offeror may be needed, a revised proposal may not be necessary.

Yellow: the offeror may meet the requirements of the solicitation, though there are doubts as to the offeror's ability to perform successfully. In order to make their proposal fully acceptable, they would need to correct their deficiencies or weaknesses through submission of a revised proposal.

Red: the offeror fails to meet the basic requirements of the solicitation.

There are so many deficiencies and weaknesses that, should the offeror be allowed to correct them, it would be tantamount to submission of a new proposal. The proposal should not be considered for award.