USAREC_Social_Media_Equipment_Brand_Name_Exact_Match_Letter.pdf

DEPARTMENT OF THE ARMY

U.S. ARMY MISSION AND INSTALLATION CONTRACTING COMMAND

925TH CONTINGENCY CONTRACTING BATTALION

31 QUARTERMASTER ROAD

FORT DRUM, NY 13602-5220

REPLY TO

ATTENTION OF

RCRLM-PDA 6 March 2019

MEMORANDUM FOR MICC-Fort Drum

SUBJECT: Brand Name Exact Match Memo for Unison Marketplace Buy #967323

1. US Army USAREC requests approval to procure the following equipment with brand name only specifications:

a. Nikon D7500 DSLR Camera with 18-300MM lens kit, MFR PN NID750018300

b. Nikon AF-S NIKKOR 50mm f/1.4G Lens, MFR PN NI5014GAF

c. Vello BG-N18 Battery Grip for Nikon D7500, MFR PN VEBGN18

1) USAREC previously fielded Nikon cameras and trained Advertising and

Public Affairs (APA) personnel on the use and features of this platform.

2) USAREC has already fielded Nikon lenses and accessories that will be compatible with the requested equipment. This will allow interoperability the existing peripheral devices and accessories.

3) Due to high degree of skills and knowledge required to maximize the performance and capabilities of the camera system, these 36 additional kits are requested to be procured with the same equipment as the field currently uses.

2. The USAREC Chief of the Digital Engagement Fusion Team in conjunction with the current APA personnel and Virtual Recruiting Team members reviewed other offerings, product manuals and “how to videos” to look for equipment that utilizes similar menus and features.

3. Based on research by USAREC’s Chief of the Digital Engagement Fusion Team the proposed brand name is the only known item that can satisfy the government’s requirement.

4. For the reasons listed above, USAREC requests that a brand name or particular item(s) purchase of Nikon D7500 DSLR cameras, lenses and battery grips.

5. If there are any questions, please contact Mr. Steven Mann, steven.j.mann.civ@mail.mil

Xeriqua Garfinkel

MAJ, MP

Chief of Digital Engagement