Social_Media_Monitoring_required_characteristics.pdf

Provide a 12 month subscription/access for up to 10,000 users to a social media intelligence monitoring platform. The quoted product shall be brand name or equal to DigiMind and provide at least the following minimum required capabilities;

1. Allow for unlimited mentions, unlimited Users (up to 10k), unlimited dashboards and unlimited alerts. Ability to connect and analyze USAREC's extensive digital footprint to include, but not limited to, over 50k Facebook pages, Twitter and Instagram accounts.

2. Shall be a cloud‐based, enterprise size platform specifically designed for deep social media listening, internet intelligence and analysis.

3. Provide high‐end social intelligence software functioning in real‐time to provide deep community analysis and return‐on‐investment (ROI) metrics through public information and sentiment on earned/owned media, search engines, websites, news, blogs, forums and social media (Facebook, Instagram, LinkedIn, Pinterest, Twitter).

4. Product shall identify, refine and engage with targeted market segments online based off relevant socio‐demographic characteristics, interests, habits and lifestyles filtered by specific geolocation and media channels used.

5. Product shall have the ability to pinpoint common search terms, identify common topics/trends and track‐down conversations for targeted engagement, understanding and refinement of the customer's online journey. Generate user friendly dashboard and customizable reporting structure.

6. Product shall provide the ability to measure effectiveness of digital activity and marketing campaigns by tracking full scope of influence. Interactive data visualization, reports, and provides social ROI metrics.

7. Product shall provide the ability to discover potential influencers to leverage by assessing their community size, social authority, online credibility, potential social reach and engagement rates.

8. Product must be able to aggregate public information allowing the user to personalize the recruit's online experience by locating and interacting with granulated segments, identify those with the most potential, and understand their expectations.

9. Product shall provide the ability to identify and analyze relevant conversations even when not tagged or mentioned, allow for engagement on post level to respond where needed when being talked about as well as talked to.

10. Product shall provide the ability to manage dashboards on desktop or mobile, android or iOS, abide by all current Department of the Army IT Security requirements.

11. Product shall analyze emojis, logos and images.

12. Product shall provide competitive brand analysis data.

13. Product shall provide internal post and engagement metrics.

14. Product shall provide influencer identification.

15. Product shall provide real‐time stream monitoring.

16. Product shall monitor and provide data from API / third‐party integration, mobile apps.

17. Product shall provide advanced keyword / hashtag queries.

18. Product shall provide community analysis and demographics.

19. Product shall provide historical data access.

20. Product shall provide boolean search results.

21. Product must provide at a minimum 20 queries or word/phrase based search strings

22. Product must provide information from at a minimum 850M+ web sources across 21 types (including, but not limited to; Twitter, Facebook, Pinterest, Instagram, Youtube, Tumblr, Reddit, Linkedin, Google+, News, Mainstream Websites, Blogs, Forums, VKontakte, Sina Weibo, Glassdoor, Yelp and more)