Justification and Approval-2025_72_W9124J24C0004-P00002_6May2025_Redacted.pdf

This document is a Justification Review Document for a Sole Source contract modification under FAR 13.501 for the U.S. Army Office of the Chief of Public Affairs (OCPA). The modification extends contract W9124J25C0004 with CruxDCG, LLC for Communication and Planning Support Services for a 4-month period from May 4, 2025 to September 3, 2025, with a total value of $819,615.66. The extension is necessitated by a pending Government Accountability Office (GAO) protest on a recent contract award, which requires a 120-day bridge to allow for the GAO's decision-making process.

The services include Business Rules and OCPA Operations Support, Communication Research, Analysis and Evaluation, Communication Planning, Communication Product Development, Army Outreach Support, Professional Development and Training, Exhibit Management, and Executive Communication Support. CruxDCG, a certified Service-Disabled Veteran-Owned Small Business (SDVOSB), has been performing these services for OCPA since January 2022. Market research was conducted through a Sources Sought Notice, and while multiple potential vendors were reviewed, none were deemed fully capable of meeting the specific PWS requirements during this critical transition period.