JNA Crucial Conversation_Redacted.pdf

This is a Brand Name Justification document for a simplified acquisition procedure under Federal Acquisition Regulation (FAR) 12, submitted by the Department of Veterans Affairs for a procurement action below the Simplified Acquisition Threshold (SAT) of $250,000.

The contracting activity is the Department of Veterans Affairs, VISN 06, Charles George VA Medical Center, located in Asheville, NC 28805, with Purchase Request Number 637-27-1-859-0001 and Acquisition Plan Action ID 36C246-27-AP-0458. The requirement is for the Crucial Learning Training Aid "Getting Things Done" (GTD) supervisory staff training program. The justification establishes that Crucial Learning's Getting Things Done training is the only source capable of meeting the Government's needs due to unique characteristics. The training is a structured, hands-on professional development program designed to enhance supervisory effectiveness in healthcare environments. The methodology has been in use at the facility since 2019 and is currently deployed across multiple VA medical centers, including Atlanta, Birmingham, Charlie Norwood, and Tuscaloosa VAMCs. The proprietary curriculum includes a train-the-trainer certification component and standardized instructional methodology that cannot be substituted without disrupting established training continuity and implementation. Market research was conducted through a source sought notice posted to Contract Opportunities from September 16-22, 2026, which yielded four responses offering similar training material; however, the Contract Specialist determined the brand name item is available only from the OEM and authorized distributor. The Contracting Officer, Jerry L. Mann, certified the justification as accurate and complete on September 24, 2026.