JA Sole Source - Post.pdf

SUBJECT: Justification and Approval for Other than Full and Open Competition – Requirements valued less than $ 50,000

1. Contracting Activity:

Attention:

2. Nature and/or description of action being approved:

Brand Name Only Acquisition

Sole Source Acquisition

3. Description of the supplies or services required to meet the agency’s need to include estimated value:

(if more space is required, continue answer in Block 12)

4. Authority:

FAR 6.302-1, 10 U.S.C. 2304(c)(1) Only One Responsible Source

FAR 6.302-2, 10 U.S.C. 2304(c)(2) Unusual and Compelling Urgency

FAR 6.302-3, 10 U.S.C. 2304(c)(3) Ind Mob ; Eng , Dev , or

Research Cap ; or Expert S v c

FAR 6.302-4, 10 U.S.C. 2304(c)(4) International Agreement

FAR 6.302-5, 10 U.S.C. 2304(c)(5) Authorized or Required by Statute

FAR 6.302-6, 10 U.S.C. 2304(c)(6) National Security

FAR 6.302-7, 10 U.S.C. 2304(c)(7) Public Interest

27-Jun-21

2021-03

The 185th ARW Recruiting Office requires the acquisition of rotary billboard advertisement services to aid in the 185th ARW recruiting mission. The required service is for the production of one 12 X 42 Rotary Bulletin print advertisement billboard to be displayed for a 12 week period of performance. The location of the rotary billboard is to be in the Sioux City, IA area.

SUBJECT: Justification and Approval for Other than Full and Open Competition – Requirements valued less than $ 50,000

5. Reason Authority Cited (Explain circumstances preventing full and open competition, including proposed contractor’s qualifications or brand/model's unique features/functions to meet the Government's needs, and describe what harm will come to the Government if this action is not taken.

Contracting without providing for full and open competition shall NOT be justified on the basis of lack of planning by requiring activity or concerns related to the amount of funds available (e.g. funds will expire) to the requiring agency or activity): (if more space is required, continue answer in Block 12)

6. Market Research (Describe the extent of market research conducted to identify all qualified sources and the results thereof, or explain the reason market research was not conducted. Market research means collecting and analyzing information about capabilities within the market to satisfy agency needs): (if more space is required, continue answer in Block 12)

7. Other Interested Sources (List all sources, if any, that expressed an interest in the acquisition in writing):

8. Actions to Increase Competition (Describe the efforts made to ensure that offers are solicited from as many sources as practicable, including whether a notice was or will be publicized as required by FAR subpart 5.2 and, if not, which exception under 5.202 applies):

The 185th ARW Recruiting Office is currently trying to increase their recruiting efforts in the Sioux City, IA area. Sioux City is a key city in the marketing plan for the recruiting office based on the number of individuals in the primary recruiting demographics. To target the primary recruiting demographics, we have determined the use of the public billboard advertisements will provide the greatest exposure (impressions) to the target audience. Billboard advertisements are located in highly trafficked areas within Sioux City and will provide countless number of impressions from individuals driving by and viewing the advertisement. All billboards services in the Sioux City, IA area are operated by Avery Brothers, LLC., and all advertising has to be processed through them.

As part of the market research the Recruiting Office searched for all available billboard companies in the Sioux City area. It was determined that all billboards in the Sioux City area are owned and operated by Avery Brothers LLC. No other billboard companies were able to be located in the Sioux City, IA area.

Market research was confirmed by the Contracting Officer that all billboards in the Sioux City, IA area are owned and operated by Avery Brothers LLC.

The Recruiting Office located third party vendors that would be able to provide quotes for the billboard advertisement (Blue Line Media, Billboard Advertising Direct, Outdoor Advertising Center). Based on the response in blocks five (5) and six (6) above, this would result in a significantly higher cost to the Federal Government.

As part of the market research, the recruiting office reviewed several advertising options in the Sioux City area. It was determined the use of the public billboard advertisements would provide the greatest exposure(impressions) to the target audience. As stated in #5 above all billboards in the Sioux City area are owned and operated by Avery Brothers LLC and all advertising has to be processed through them.

SUBJECT: Justification and Approval for Other than Full and Open Competition – Requirements valued less than $ 50,000

9. Subsequent acquisitions (Describe the actions, if any, the agency may take to remove or overcome barriers to competition before any subsequent acquisition for the supplies or services are required):

10. Procurement History:

a. Previous Contract or Order Number:

b. Previously Competed? Yes No

c. Previous authority for other than Full and Open Competition:

11. Fair and Reasonable Price Determination. IAW FAR 13.106-3(a), I have determined that the anticipated cost to the Government is fair and reasonable based upon one or more of the following (Contracting Officer check as appropriate):

a. Market Research;

b. Comparison of the (anticipated) price with prices found reasonable on previous purchases;

c. Current price lists, catalogs or advertisement. However, inclusion of a price in a price list, catalog or

d. advertisement does not, in itself, establish fairness and reasonableness of the price;

e. A comparison with similar items in a related industry;

f. The contracting officer’s personal knowledge of the item being requested;

g. Any other reasonable basis. Specify:

12.

Future actions requiring billboard advertisement will be researched to determine if any other companies are able to provide the service is the local area.

W912LP-18-P-6012

6.302-1

SUBJECT: Justification and Approval for Other than Full and Open Competition – Requirements valued less than $ 50,000

13. Certification: I certify that the information included in this J&A is accurate and complete to the best of my knowledge and belief.

Requesting Activity

Purchasing & Contracting

Michelle L. Westergaard, CMSgt IA ANG 185 FSS Superintendent

ALLISON N. HARBIT, 1Lt, IA ANG Contracting Officer