JA Brand Name.pdf

DEPARTMENT OF VETERANS AFFAIRS

Acquisition Plan Action ID: 36C246-24-AP-1995

1. Contracting Activity: Department of Veterans Affairs, Network Contracting Office (NCO) 6, VISN 6 Hampton VA is the contracting agency and Richmond VA Medical Center is the organizational activity for the proposed contracting action.

SOLE SOURCE JUSTIFICATION UNDER SIMPLIFIED PROCEDURES FOR

CERTAIN COMMERCIAL ITEMS IN ACCORDANCE WITH FAR 13.5

VHAPG Part 813.5 Simplified Acquisition Procedures for Certain Commercial Items Attachment 1: Request for Sole Source Justification Template >SAT-$7.5M under FAR13.5

Base year:

Option year 1:

Option year 2:

Option year 3:

Option year 4:

10/01/2024-09/30/2025 10/01/2025-09/30/2026 10/01/2026-09/30/2027 10/01/2027-09/30/2028 10/01/2028-09/30/2029

2. Nature and/or Description of the Action Being Processed: This is a Brand name request for a new base with a four-option-year contract for the Crucial Learning Training system. This action will be processed in accordance to FAR 13.5 simplified Procedures for Certain Commercial items.

3. Description of Supplies/Services Required to Meet the Agency’s Needs: This service is a Crucial Conversations for Mastering Dialogue (healthcare) training system. The Crucial Learning system will benefit the VISN 6 workforce by infusing collaboration with external-led instructors, developing & reinforcing training content via Education Service staff, and extending collaboration with VISN 6 facilities to offer educational programming through a cohesive approach.

The estimated period of performance for this requirement is 10/1/2024 through 9/30/2029. The estimated value of the proposed action (including option years) is $427,500.00.

( x ) Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements

( ) Unusual and Compelling Urgency ( ) Industrial Mobilization, Engineering, Developmental or Research

Capability or Expert Services ( ) International Agreement ( ) Authorized or Required by Statute ( ) National Security

Effective Date: 02/01/2022

4. Statutory Authority Permitting Restricted Competition:

FAR 13.5 Simplified Procedures for Certain Commercial Items. The statutory authority for applying the Simplified Procedures for Commercial Items of FAR 13.5 is 41 U.S.C. § 1901 and is implemented by FAR 13.106-1 (b)(2) for restricting competition on this procurement. Competition is restricted on this procurement for the reason below:

( ) Public Interest

5.

6.

7.

8.

Any Other Facts Supporting the Use of Other than Full and Open Competition: N/A9.

10. Listing of Sources that Expressed, in Writing, an Interest in the Acquisition: N/A

Effective Date: 02/01/2022 Page 2 of 3

VHAPG Part 813.5 Simplified Acquisition Procedures for Certain Commercial Items Attachment 1: Request for Sole Source Justification Template >SAT-$7.5M under FAR13.5

Description of the Market Research Conducted and the Results, or a Statement of the Reasons Market Research Was Not Conducted:

Market research was conducted and found the following: SBA (VertCert) search was conducted under NAICS code 611430 revealing 3806 SDVOSB and VOSB. NAC search revealed zero results using a keyword search(Crucial Learning). SBA search revealed 0 returns using keyword search (crucial learning) FPDS revealed an award made for the Durham VAMC on 05/06/2024 to Vitalsmarts (LB) for the same items using keyword search (crucial learning). Further market research on FPDS reveals several awards made for similar items to different VAMCs and awarded to Vital Smarts which is a large business.

Description of Efforts Made to ensure that offers are solicited from as many potential sources as deemed practicable: Crucial Learning DBA VitalSmarts, LC (LB) and Insight Management Consulting, LLC (SB) are the authorized distributors for Crucial Conversations for Mastering Dialogue in Healthcare training catalog.

Determination by the CO that the Anticipated Cost to the Government will be Fair and Reasonable: The Contracting Officer anticipated that fair and reasonable pricing shall ultimately be obtained before the award of any subsequent contract.

11. A Statement of the Actions, if any, the Agency May Take to Remove or Overcome any Barriers to Competition before Making subsequent acquisitions for the supplies or services required:

There are no barriers to competition because a competitive procurement is planned.

Demonstration that the Contractor’s Unique Qualifications or Nature of the Acquisition Requires the Use of the Authority Cited Above (applicability of authority):

The nature of this acquisition requires it to be a Brand name due to the following:

The Crucial learning facilitator certification is licensed by Crucial learning and cannot be copyrighted by other corporations.

VISN 6 requires continuation of Crucial Conversations for Mastering Dialogue in Healthcare training via multiple modalities, and audiovisual content, specifically using a diverse array of training materials, and research that is only licensed by Crucial Learning. The products and services align specifically with the VHA All Employee Survey and Leadership Development Framework.

13. Approvals in accordance with the VHAPM Part 806.3 QFOC SOP:

I

Date

Effective Date: 02/01/2022 Page 3 of 3

12. Requirements Certification: I certify that the requirement outlined in this justification is a Bona Fide Need of the Department of Veterans Affairs and that the supporting data under my cognizance, which are included in the justification, are accurate and complete to the best of my knowledge and belief.

VHAPG Part 813.5 Simplified Acquisition Procedures for Certain Commercial Items Attachment 1: Request for Sole Source Justification Template >SAT-$7.5M under FAR13.5

Branch Chief Network Contracting Officer (NCO6)

Contracting Offrcer Network Contracting Officer (NCO 6)

Acting Administrative Officer/COR Central Virginia VA Health Care System

a. Contracting Officer or Designee’s Certification (required): I certify that the foregoing justification is accurate and complete to the best of my knowledge and belief.

b. One Level Above the Contracting Officer (Required over SAT but not exceeding $750K): I certify the justification meets requirements for other than full and open competition.

a