California Department of Corrections and Rehabilitation

Division of Administrative Services Office of Business Services Contracts Management Branch

Updated: December 2025

STATE OF CALIFORNIA

DEPARTMENT OF CORRECTIONS AND REHABILITATION

CONTRACTS MANAGEMENT BRANCH

3/17/2026

INVITATION FOR BID (IFB)

NOTICE TO PROSPECTIVE BIDDERS

Correctional Peace Officer Programmatic Marketing

BID NUMBER C5613290-D

RETURN BID TO: CDCR-CMB-Non-IT-Service-Bids@cdcr.ca.gov Please see Bid Submittal instructions for CDCR’s new electronic bid submittal process.

You are invited to review and respond to this IFB C5613290-D, titled Correctional Peace Officer Programmatic Marketing Service Contract. In submitting your bid, you shall comply with the instructions found herein. In addition to those programs and preferences that are specified in this solicitation, Prospective Contractors are encouraged to consider programs and preferences that are available, such as those for the use of small businesses, disadvantaged businesses, disabled veteran businesses, and other businesses covered by State and Federal programs and preferences.

As required by Government Code 14838, the California Department of Corrections and Rehabilitation (CDCR) is required to meet the State’s twenty-five percent (25%) Small Business (SB) participation requirement. Certified SBs and micro-businesses (MB) are encouraged to submit bids. See Small Business Preference Program Section, in this IFB for requirements.

The designated contact person for this IFB is:

Contract Analyst: Austin Black California Department of Corrections and Rehabilitation Email address: austin.black@cdcr.ca.gov Phone: (279) 210-3446

Please note that no verbal information given will be binding upon CDCR unless such information is issued in writing as an official addendum.

Technical questions regarding this solicitation will be addressed in writing and accordance with the Questions and Answers portion of this IFB. See Letters of Inquiry Section for more details.

Sincerely, Austin Black

Austin Black Contract Analyst

BID PACKAGE OVERVIEW .................................................................................................................- 4 -

PROJECTED TIMETABLE .................................................................................................................... - 5 -

FUNDING ........................................................................................................................................... - 5 -

BIDDER QUALIFICATIONS AND LICENSING REQUIREMENTS ............................................................ - 5 -

PROHIBITION ON TAX DELINQUENTS ............................................................................................... - 5 -

BIDDER RESPONSIBILITIES & THE BID PACKAGE ............................................................................... - 5 -

BID SUBMITTAL ................................................................................................................................. - 6 -

LETTERS OF INQUIRY ........................................................................................................................ - 8 -

PUBLIC BID OPENING ........................................................................................................................ - 8 -

EXECUTIVE ORDER N-6-22 – RUSSIAN SANCTIONS .......................................................................... - 8 -

GENERATIVE ARTIFICIAL INTELLIGENCE (GenAI) DISCLOSURE ......................................................... - 8 -

BASIS FOR AWARD ............................................................................................................................ - 9 -

PROTEST AWARD .............................................................................................................................. - 9 -

AGREEMENT EXECUTION ................................................................................................................- 10 -

EXTENSION OF TERM ......................................................................................................................- 10 -

DISABLED VETERAN BUSINESS ENTERPRISE (DVBE) PROGRAM .....................................................- 10 -

DISABLED VETERAN BUSINESS ENTERPRISE (DVBE) INCENTIVE .....................................................- 10 -

SMALL BUSINESS PREFERENCE PROGRAM .....................................................................................- 11 -

NON-SMALL BUSINESS PREFERENCE REQUEST ..............................................................................- 12 -

NONPROFIT VETERAN SERVICE AGENCY (NVSA) SMALL BUSINESS PREFERENCE ..........................- 12 -

IDENTIFICATION OF CONTRACTORS, SUBCONTRACTORS, CONSULTANTS: SMALL/MICRO BUSINESS

AND DVBES .....................................................................................................................................- 13 -

BIDDER PROVIDING FACILITY(IES) ..................................................................................................- 13 -

Table of Contents

BID PACKAGE OVERVIEW

This IFB package contains the following documents (except as otherwise indicated).

Please note that you must comply with the requirements contained in all documents.

Bid Submittal Checklist

Bidder Acknowledgment/Certification (OBS 300)

Sample Standard Agreement (STD 213)

Scope of Work (Exhibit A)

Budget Details and Payment Provisions (Exhibit B)

Rate Sheet (Exhibit B-1)

General Terms and Conditions (Exhibit C) This document is incorporated in this bid package by reference only and is available on the Internet at Standard Contract Language for Non-IT Services - GTC 02/2025.

Special Terms and Conditions (Exhibit D)

CDCR 2301 PREA Policy Information for Volunteers and Contractors (Exhibit E)

Bidders References (Attachment 1)

Contractor Certification Clauses (CCC)

Payee Data Record (STD 204)

Payee Data Record Supplement (STD 205)

Supplement Vendor Payee Data Record Form

Darfur Contracting Act (OBS 1500)

Iran Contracting Act (OBS 1502)

California Civil Rights Laws Certification (OBS 1510)

Generative Artificial Intelligence (GenAI) Reporting and Factsheet (OBS 1000)

Sample Certificate of Insurance

Bidder Declaration (GSPD-05-105)

Non-Small Business Preference Request and Subcontractor Acknowledgement (OBS 555)

DVBE Declarations (DGS PD 843)

DVBE Bid Incentive Request and Acknowledgement (OBS 554)

Invitation for Bid Bid Number C5613290-D

PROJECTED TIMETABLE

The following dates are set forth for informational and planning purposes only and are subject to change.

IFB Available to Prospective Bidders April 10, 2026 Letters of Inquiry Submission Date April 20, 2026 Submission of Bid May 4, 2026 by 11:00 AM Public Bid Opening May 5, 2026 at 2:00 PM Anticipated Date for Commencement of Services

July 1, 2026

Term End Date of Agreement June 30, 2028

FUNDING

The State’s current maximum budget for these services is $1,650,000.00 (excluding one (1) optional two

(2) year term. Any bid exceeding the maximum funding threshold may be disqualified.

BIDDER QUALIFICATIONS AND LICENSING REQUIREMENTS

Bidder qualifications and licensing requirements (if any) are specified below and/or in Exhibit A, Scope of Work. Unless otherwise stated, the bidder shall meet all qualifications and licensing requirements at the time of the bid opening.

Refer to Exhibit A, Scope of Work, Section D. Contractor Qualifications for requirements due at time of bid submission.

PROHIBITION ON TAX DELINQUENTS

Persons or companies identified as the largest tax delinquents by the Franchise Tax Board (FTB) or the Board of Equalization (BOE) under authority of Sections 7063 or 19195 of the Revenue and Taxation Code, shall be disqualified from the bidding process.

Pursuant to PCC §10295.4, contracts are void and unenforceable if a Contractor is included on tax delinquency lists.

(a) Notwithstanding any other law, a state agency shall not enter into any contract for the acquisition of goods or services with a contractor whose name appears on either list of the 500 largest tax delinquencies pursuant to Section 7063 or 19195 of the Revenue and Taxation Code. Any contract entered into in violation of this subdivision is void and unenforceable.

(b) This section shall apply to any contract executed on or after July 1, 2012.

BIDDER RESPONSIBILITIES & THE BID PACKAGE

Bidders are solely responsible for understanding the scope of work and all requirements, terms, conditions, evaluation criteria, etc., before submitting a bid. If the language is unclear or ambiguous, it is the bidder’s responsibility to request clarification or assistance before submitting a bid. Please note that no verbal information will be binding upon the State unless the State issues such information in writing as an official addendum. If the IFB is modified prior to the final bid submission date, the State will issue an addendum to all bidders that received a bid package.

Bidder shall provide rate(s) on Exhibit B-1, Rate Sheet. Bidder shall set forth rates in clear, legible figures in the spaces provided in Exhibit B-1, Rate Sheet. Failure to provide the required rates shall be cause for rejection of your bid.

NOTE:

1. Any quantities listed on Exhibit B-1, Rate Sheet are CDCR’s estimates only and are offered as a basis for the comparison of bids. The State does not expressly or by implication agree that the actual amount of work will correspond therewith and reserves the right to omit portions of the work as may be deemed necessary or advisable by the State.

2. In the case of a discrepancy between the Unit Price (e.g., Hourly Rate, Cost per Service) and Item

Total (e.g., Hourly Rate x Hours Worked = Item Total), the Unit Price shall prevail. However, if the Unit Price figure is ambiguous, illegible, uncertain, or is omitted, the Item Total shall be divided by the estimated usage (e.g., Hours Worked) to determine the Unit Price. In the case of a discrepancy between the Basis of Award and the sum of the Item Totals, the sum of the Item Totals shall prevail.

3. The amount of the total bid will be rounded up to the nearest whole dollar when the Agreement documents resulting from this bid are prepared.

All required documents listed in the Bid Submittal Checklist must be included within the bid package. No bid will be considered unless it is submitted with the CDCR Bidder Acknowledgement/Certification form (OBS 300) and Exhibit B-1, Rate Sheet and is in conformance with the submission requirements of this IFB. Additionally, a signed copy of all pages of the Contractor Certification Clauses (CCC) must be submitted to CDCR with the completed bid package. The State reserves the right to request clarification of any documents included with this bid.

The bid must be for the entire activity described herein. The State does not accept alternate contract language from a prospective Contractor. A bid with such language will be considered a counter proposal and will be rejected. Additionally, bids may be rejected if the bid proposal shows any alterations of form, additions not called for, a conditioned or incomplete bid, or erasures and/or irregularities of any kind. Any bid amounts changed after the amounts are originally inserted MUST be initialed through DocuSign by the bidder.

Failure to submit required documentation may result in the rejection of your bid.

BID SUBMITTAL

Bids must be submitted electronically, with all necessary bid submission documents in a clear, legible Portable Document Format (PDF), the documents are fully responsive and lack any deficiency, to CDCR-CMB-Non-IT-Service-Bids@cdcr.ca.gov no later than the time and date specified in the Projected Timetable. Any bid received in any other manner will NOT be considered. Bid submission time will be recorded using the electronic time stamp associated with receipt of the email submission. CDCR will provide an automated email response confirming receipt of each submission received showing the date and time the submission was received. If a confirmation receipt is not received, please contact CDCR-CMB-Non-IT-Service-Bids@cdcr.ca.gov to confirm your bid was received. Confirmation receipt is not a representation by CDCR that the submitted bid is responsive and complete.

Any electronic bid received after the Submission of Bid date and time specified in the Projected Timetable will NOT be considered. Bidders are ultimately responsible for ensuring timely receipt of their bid. It is recommended that Bidders submit bids at least one (1) hour in advance of the bid submission deadline to allow for confirmation of bid submission.

Bid submissions with attached PDF documents in excess of forty (40) Megabytes in size risk being undeliverable. The State’s mail server may automatically reject excessively large emails. Bidder may submit multiple emails if file size exceeds forty (40) Megabytes. Multiple emails should be identified as follows: 1 of 3, 2 of 3, 3 of 3, etc. Links to files stored on the internet (e.g., Google Drive, Dropbox) in lieu of attachments are not acceptable, and any documents stored at such links will not be reviewed.

The subject line of the electronic bid must be titled:

BID FOR C5613290-D – Correctional Peace Officer Programmatic Marketing

Bids that are not properly marked may be disregarded. Please see example below for further assistance.

The body of the email of the electronic bid must only contain the following:

DO NOT OPEN

BID NUMBER: C5613290-D

ATTENTION: Austin Black

COMPANY NAME:

(See Sample Below)

In submitting a bid, the bidder accepts the terms and conditions expressed herein. Costs incurred for developing bids and in anticipation of award of the Agreement are the responsibility of the bidder and shall not be charged to the State.

Only an individual who is legally authorized to bind the proposing firm contractually shall sign all documents requiring a signature, and each document must bear one of the following DocuSign, or Adobe Acrobat Sign signature, or a scanned document of an original ink signature. An unsigned bid may be rejected.

A bidder may modify a bid after its submission by withdrawing the original bid and resubmitting a new bid prior to the bid submission deadline. Bidder modifications offered in any other manner, oral or written, will not be considered. A bid may be withdrawn from consideration by submitting a written withdrawal request to CDCR via email to CDCR-CMB-Non-IT-Service-Bids@cdcr.ca.gov, signed by the bidder or an authorized agent. Bids will not be opened until the Public Bid Open date and time. Once opened by the State, the submitted bid is binding and may not be withdrawn without cause.

All documents submitted in response to this IFB will become the property of the State and will be regarded as public records under the California Public Records Act (Government Code Section 7920 et seq.) and subject to review by the public.

LETTERS OF INQUIRY

The purpose of these letters is to provide bidders the opportunity to ask questions and/or provide feedback to CDCR on the specifics of the IFB and/or DVBE requirements. While some input may be incorporated into the IFB, remarks and explanations submitted may not necessarily change provisions of the IFB. Any modifications to the IFB as a result of these inquiries will be documented by an addendum and forwarded to all bidders.

Any letters of inquiry must be submitted by email to allow CDCR time to research and prepare a response.

Submit your letter of inquiry by the date specified in the Projected Timetable Section of this IFB directly to Austin Black, Contracts Management Branch, by E-mail: austin.black@cdcr.ca.gov.

Inquiries received after this date will only be addressed at CDCR’s discretion.

PUBLIC BID OPENING

All bids received by the due date and time will be opened and read at a virtual public bid opening. Bids will be opened publicly over conference-call utilizing the call-in number below. The time of the public bid opening will be as outlined in the Projected Timetable.

Call-In Number: 1-916-701-9994 Passcode: 340347063#

At the time of the public bid opening, the dollar amount of each bid, claimed preference, and the name of each company bidding shall be read. The contract award is subject to a complete review of the entire bid proposal for compliance and adherence to the IFB requirements, verification of all calculations and claimed preferences, and compliance with DVBE Mandatory participation requirements, if applicable.

Final results may change as a result of formal bid evaluation.

Bid opening will be audio only with no opportunity for questions and answers.

Bid Results can also be requested by contacting the contract analyst listed in this solicitation following the public bid opening.

EXECUTIVE ORDER N-6-22 – RUSSIAN SANCTIONS

On March 4, 2022, Governor Gavin Newsom issued Executive Order N-6-22 (the EO) regarding Economic Sanctions against Russia and Russian entities and individuals. “Economic Sanctions” refers to sanctions imposed by the U.S. government in response to Russia’s actions in Ukraine, as well as any sanctions imposed under state law. By submitting a bid or proposal, Contractor represents that it is not a target of Economic Sanctions. Should the State determine Contractor is a target of Economic Sanctions or is conducting prohibited transactions with sanctioned individuals or entities, that shall be grounds for rejection of the Contractor’s bid/proposal any time prior to contract execution, or, if determined after contract execution, shall be grounds for termination by the State.

GENERATIVE ARTIFICIAL INTELLIGENCE (GenAI) DISCLOSURE

The State of California seeks to realize the potential benefits of GenAI, through the development and deployment of GenAI tools, while balancing the risks of these new technologies.

Bidder / Offeror must notify the State in writing if it: (1) intends to provide GenAI as a deliverable to the State; or (2), intends to utilize GenAI, including GenAI from third parties, to complete all or a portion of any deliverable that materially impacts: (i) functionality of a State system, (ii) risk to the State, or (iii)

Contract performance. For avoidance of doubt, the term “materially impacts” shall have the meaning set forth in State Administrative Manual (SAM) § 4986.2 Definitions for GenAI.

Failure to report GenAI to the State may result in disqualification. The State reserves its right to seek any and all relief to which it may be entitled to as a result of such non-disclosure.

Upon notification by a Bidder / Offeror of GenAI as required, the State reserves the right to incorporate GenAI Special Provisions into the final contract or reject bids/offers that present an unacceptable level of risk to the State.

Government Code 11549.64 defines “Generative Artificial Intelligence (GenAI)” as an artificial intelligence system that can generate derived synthetic content, including text, images, video, and audio that emulates the structure and characteristics of the system’s training data.

BASIS FOR AWARD

The award of an Agreement, if it is to be awarded, will be made to the lowest responsible bidder whose bid complies with all requirements prescribed herein. In the event a bidder submits more than one (1) bid for the same institution/service under this bid process, the State shall select the lowest bid and reject all other bids from this bidder.

In the event of tie bids, except as provided in Government Code §14838(f), CDCR reserves the right to determine the bidder entitled to the contract award based on the percent of discount specified in Exhibit B-1, Rate Sheet if applicable. If not applicable or if there is a discount tie, a coin toss or lot drawing will be used to determine the bidder entitled to the contract award. The coin toss or lot drawing will be officially witnessed, and all affected bidders will be advised of the tiebreaker method and invited to attend.

The State is not required to award an Agreement and reserves the right to reject any and all bids and to waive any immaterial deviations in the bid. The State’s waiver of an immaterial deviation shall in no way modify the IFB document or excuse the bidder from full compliance with all requirements if awarded the Agreement.

PROTEST AWARD

Information regarding the protest of an award may be found by going to State Contracting Manual - Volume 1, under Chapter 6: Contract Award Protests.

A protest to this bid must adhere to Public Contract Code (PCC) Section 10345.

The envelope or email subject line containing the written protest must clearly state:

"Protest Concerning IFB Number C5613290-D for the California Department of Corrections and Rehabilitation".

Protests MUST be filed with:

ORIGINAL COPY

EMAIL OR MAIL DELIVERY

Email: OLSProtests@dgs.ca.gov

Department of General Services Office of Legal Services Attn: Bid Protest Coordinator 707 Third Street, 7th Floor, Suite 7-330 West Sacramento, CA 95605

EMAIL OR MAIL DELIVERY

E-mail: m_CDCR-OBS-Protest-Mailbox@cdcr.ca.gov

Department of Corrections and Rehabilitation Office of Business Services Contracts Management Branch 9838 Old Placerville Road, Suite B Sacramento, CA 95827

AGREEMENT EXECUTION

The Agreement will be executed only upon the State's acceptance of the Contractor's certificates of insurance, bonds, licenses, and permits, when such items are required. Should the Contractor fail to commence work at the agreed-upon date and time, the State, upon five (5) days written notice to the Contractor, reserves the right to terminate the Agreement.

The successful bidder shall enter into an Agreement with the State, which will be prepared on a State of California Standard Agreement (STD 213 form, sample attached) and shall include from this IFB Exhibits A, B, B-1, D, E and Attachment 1.

This Agreement will not include a copy of the Exhibit C, General Terms and Conditions for Private Contractors, which is incorporated into the Agreement by reference only on the STD 213. Exhibit C may be downloaded from the Internet at Standard Contract Language for Non - IT Services.

After award, the Standard Agreement will be forwarded to the Contractor for signature via DocuSign.

Upon receipt, the Contractor must sign the Agreement and return the Agreement with any required documentation in accordance with the time frame specified in the transmittal letter. In the event the State has not received the signed Agreement and the required documentation within the specified time frame, the award may be rescinded and awarded to the next lowest responsible bidder.

This Agreement is not valid unless and until approved by the Department of General Services, or, under its authority CDCR. The State has no legal obligation unless and until the Agreement is approved. Any work commenced by the Contractor prior to approval may be considered voluntary and the Contractor may have to pursue claim for payment by filing with the Department of General Services. Government Claims Program. When the Agreement is fully approved, a copy will be forwarded to you.

EXTENSION OF TERM

This Agreement may be amended when the additional year(s) or additional task(s) were anticipated and evaluated as an option to renew in the IFB/RFP.

DISABLED VETERAN BUSINESS ENTERPRISE (DVBE) PROGRAM

This IFB is exempt from the DVBE requirement. However, the State is committed to achieving legislatively established goals for the participation of DVBEs in all state contracting and seeks to use certified DVBE business whenever possible. Therefore, the State requests your voluntary participation in reporting any certified DVBEs, including yourself, that will be used in the performance of this

DISABLED VETERAN BUSINESS ENTERPRISE (DVBE) INCENTIVE

CDCR is committed to meeting and exceeding the three percent (3%) goal for Disabled Veteran Business Enterprise (DVBE) participation in State contracting activities, set forth in Military and Veterans Code

999. The DVBE Incentive Program applies to all contracting activities for services. The DVBE incentive is applied during the evaluation process and is only applied to responsive bids from responsible bidders proposing DVBE participation. This incentive is for bid computation only.

To be eligible for the DVBE incentive, the business must:

1. Complete DVBE Incentive Request and Subcontractor Acknowledgement form (OBS 554) and submit with bid proposal.

2. Have a completed DVBE application on file with DGS, OSDS by 5:00 p.m. on the date bids are due.

For certification and preference approval process information, contact the OSDS by telephone at (916) 375-4940 or access the OSDS Internet website at Apply For or Re-apply as Small Business, Disabled Veteran Business Enterprise.

Award Based on Low Price

The incentive shall be equal to a bidder’s DVBE participation level (rounded to the nearest two decimal places).

DVBE PARTICIPATION LEVEL INCENTIVE APPLIED

1.0 - 1.99% 1%

2.0 UP TO 2.99% 2%

3.0 UP TO 3.99% 3%

4.0 UP TO 4.99% 4%

5.0 UP TO 5.99% 5%

1. The incentive is subject to a minimum of one percent (1%) and a maximum of five percent (5%) and will not exceed $500,000. Bids with DVBE participation of more than five percent (5%) will be calculated with a five percent (5%) incentive.

2. Bidders with DVBE participation of less than the required percentage listed in the solicitation will be deemed non-responsive and eliminated from any further participation.

3. The Small Business Preference (five percent (5%) up to $50,000) may be combined with the DVBE incentive but will not exceed a combined total of $500,000.

4. The DVBE incentive is computed from the lowest responsive and responsible bid price.

SMALL BUSINESS PREFERENCE PROGRAM

Current law requires state departments to support the success of small businesses, including microbusinesses, in participation in contracting opportunities. CDCR is committed to supporting Small/Micro Business participation in state contracting and seeks to contract with certified Small/Micro Businesses whenever possible.

A Small/Micro Business enterprise is defined as a business certified by the Department of General Services (DGS), Office of Small Business and Disabled Veteran Business Enterprise Certification Services (OSDS) in which:

1. The principal office is located in California;

2. The officers are domiciled in California;

3. The business is independently owned and operated;

4. The business, with any affiliates, is not dominant in its field of operation; and

a. For Small Business, either:

(1) The business, together with any affiliates, has one hundred (100) or fewer employees and averaged annual gross receipts of $16,000,000 or less over the previous three years, or

(2) The business is a manufacturer with one hundred (100) or fewer employees;

b. For Micro Business, either:

(1) The business, together with any affiliates, has twenty-five (25) or fewer employees and averaged annual gross receipts of $5,000,000 or less over the previous three years, or

(2) The business is a manufacturer with twenty-five (25) or fewer employees.

Section 14835, et seq., of the California Government Code requires that a five percent (5%) preference be given to bidders who certify as a Small/Micro Business enterprise. The rules and regulations of this law are contained in Title 2, California Code of Regulations, Section 1896, et seq. A copy of the regulation is available upon request.

To claim the Small/Micro Business preference, which may not exceed $50,000 for any bid, your firm must:

1. Have a completed application (including proof of annual receipts) on file with the DGS, OSDS, by

5:00 p.m. on the date bids are due, and

2. Receipt of documents verified by such office.

Therefore, if you are a Small/Micro Business, but are not certified, it is to your advantage to become certified. For certification and preference approval process information, contact the OSDS by telephone at (916) 375-4940 or access the OSDS Internet website at Apply For or Re-apply as Small Business, Disabled Veteran Business Enterprise.

NON-SMALL BUSINESS PREFERENCE REQUEST

Pursuant to Title 2, CCR Section 1896, et seq., and GC Section 14838, et seq., a bid preference of five percent (5%) is available to a responsive non-small business claiming no less than twenty-five percent (25%), Small Business/Micro Business (SB/MB) subcontractor participation with one or more SB/MB enterprises. This preference is considered only if the tentative low bidder is not a certified SB/MB.

In granting the Non-Small Business Preference, no bid price will be reduced by more than $50,000. This preference cost adjustment is for bid evaluation purposes only and does not alter the actual cost offered by the bidder.

A non-small business is defined as a responsive/responsible bidder that is not certified by the DGS OSDS as a SB/MB enterprise.

To be eligible for the non-small business preference, the business prime vendor must complete and submit the Non-Small Business Preference Request and Subcontractor Acknowledgement form (OBS

555) with their bid proposal.

NONPROFIT VETERAN SERVICE AGENCY (NVSA) SMALL BUSINESS

PREFERENCE

Pursuant to Military and Veteran Code Section 999.50 et seq., Nonprofit Veteran Service Agencies (NVSAs) claiming Small/Micro Business preference and verified as such in the relevant category or business type, will be granted a preference of five percent (5%) of the lowest responsive bid, if the lowest responsive bid is submitted by a bidder not certified as a Small/Micro Business.

In granting Small/Micro Business preference to NVSAs, no bid will be reduced by more than $50,000.

The preference cost adjustment is for computation purposes only and does not alter the actual cost offered by the bidder.

To be eligible for the NVSA Small/Micro Business Preference, the business concern must:

1. request preference at the time of bid submission, and

2. must possess a valid certification prior to bid submission.

An SB/NVSA is not subject to the same standards as other certified Small/Micro businesses. SB/NVSA standards are identified in Military and Veterans Code Section 999.51(a) (3).

IDENTIFICATION OF CONTRACTORS, SUBCONTRACTORS, CONSULTANTS:

SMALL/MICRO BUSINESS AND DVBES

CDCR must identify all contractors, subcontractors, and consultants who will provide labor or render services in the performance of this Agreement and further identify whether any of the listed subcontractors and consultants are a certified Small/Micro business, or a certified DVBE. Therefore, the bidder must complete a Bidder Declaration (GSPD-05-105). If any changes occur in the submitted original GSPD-05-105, the Contractor shall notify the Office of Business Services (OBS), in writing within ten (10) working days of those changes, including any changes to Small/Micro business or DVBE status.

CDCR asks that you encourage any subcontractor(s) and/or consultant(s) not currently certified as a Small/Micro business or DVBE that may meet the certification requirements specified herein to become certified through the DGS, OSDS. Please provide those subcontractor(s)/consultant(s) the OSDS contact and certification information provided above.

If you are a certified Small/Micro business enterprise and fail to complete the Prime Contractor information of the CDCR Bidder Acknowledgement/Certification form (OBS 300), your business shall be classified as a large business, which will preclude your bid from receiving the five percent (5%) Small/Micro business preference and can cause incorrect reporting of Small/Micro business and large business participation by CDCR.

If you are a certified DVBE and fail to specify that information on the CDCR Bidder Acknowledgement/Certification form, (OBS 300) your business shall be classified as a large business, which will preclude your bid from receiving any range of the DVBE incentive and cause incorrect reporting of DVBE participation by CDCR.

BIDDER PROVIDING FACILITY(IES)

Bidders providing facility(ies) for their services must specify the complete address(es) of the facility(ies) where the services will be performed in the appropriate section on the Bidder Acknowledgement/Certification form (OBS 300) in the spaces provided.

The bidder hereby authorizes the State to insert the bidder’s facility(ies) as listed in the CDCR Bidder Acknowledgement/Certification form (OBS 300) into the contract Exhibit A, Scope of Work.

BID SUBMITTAL CHECKLIST

CORRECTIONAL PEACE OFFICER PROGRAMMATIC MARKETING

IFB NUMBER C5613290-D

Use this checklist to ensure that the documents identified below are included in your company’s bid package. Place a check mark or “X” next to each document being submitted to the State. Failure to submit these documents may be cause for rejection of your bid. This checklist should also be returned with your bid.

A complete bid will consist of the documents identified below.

NOTE TO BIDDER: The company name identified on all documents submitted to the State (e.g., licenses, permits, certifications) must be identical to the company name written on the Bidder Acknowledgement/Certification (OBS 300). Failure to comply may cause delays in the award or result in the rejection of your bid.

_____ Bid Submittal Checklist (this checklist)

_____ Bidder Acknowledgement/Certification (OBS 300)

_____ Rate Sheet (Exhibit B-1)

_____ Provide three (3) references utilizing Contractor’s References Form, Attachment 1.

(Refer to Exhibit A, SOW, Section D. Contractor Qualifications)

_____ Provide Resumés for Key Personnel Roles

(Refer to Exhibit A, SOW, Section D. Contractor Qualifications)

_____ Copy of Contractor Certification Clauses (CCC)

_____ Original Payee Data Record (STD 204)

_____ Payee Data Record Supplement (STD 205)

_____ Supplement Vendor Payee Data Record Form

_____ Darfur Contracting Act (OBS 1500)

_____ Iran Contracting Act (OBS 1502)

_____ California Civil Rights Laws Certification (OBS 1510)

_____ Generative Artificial Intelligence (GenAI) Reporting and Factsheet (OBS 1000)

_____ Copy of valid California city or county business license (if applicable) or, if a corporation located within the State of California, incorporation documents or letter from the Secretary of State or, if not a California business, an affidavit that business is in good standing with the state, province, or country in which business is headquartered.

_____ Bidder Declaration (GSPD-05-105) (if applicable)

_____ Non-Small Business Preference Request and Subcontractor Acknowledgement (OBS 555) (If applicable)

_____ DVBE Declarations (STD 843) (if applicable)

_____ DVBE Bid Incentive Request and Acknowledgement (OBS 554) (if applicable)

NOTE TO BIDDER: In addition to the above, the Contractor shall furnish the following to CDCR upon award.

_____ Copy of Certificate of Insurance, per Exhibit D, Special Terms and Conditions requirements.

Bidder Acknowledgement/Certification (OBS 300) California Department of Corrections and Rehabilitation (CDCR)

The bidder hereby agrees to provide all labor, materials, supplies, licenses, permits, equipment and transportation necessary to perform all services required for the foregoing titled work in accordance with the Exhibit A, Scope of Work, all Terms and Conditions, Disabled Veteran Business Enterprise (DVBE) requirements, if applicable, and such addenda thereto as may be issued before the public bid opening date, at the rates set forth by the bidder in Exhibit B-1, Rate Sheet. Exhibit B-1, Rate Sheet must be submitted with this Bidder Acknowledgement/Certification form.

Exhibit B-1, Rate Sheet shall remain in force for the stated term of this Agreement and shall include every item of expense, direct and indirect, including any taxes incidental to the specified rates.

By virtue of submitting this bid, the undersigned is accepting the terms and conditions expressed in this IFB. Any and all services performed outside the scope of this Agreement shall be at the sole risk and expense of the bidder.

COMPANY NAME:

STREET ADDRESS: P.O. BOX:

CITY, STATE AND ZIP CODE: CITY, STATE AND ZIP CODE:

TELEPHONE NUMBER: FAX NUMBER:

FEDERAL ID or SOCIAL SECURITY NUMBER: E-MAIL ADDRESS:

TAX STATUS [ ] Individual/Sole Proprietor [ ] Estate or Trust [ ] Partnership [ ] Corporation (State in which incorporated _______) [ ] Other: ______________________

By signing this document, I CERTIFY UNDER PENALTY OF PERJURY, that I am duly authorized to legally bind the prospective proposer/bidder to the requirements of this bid document. This certification is made under the laws of the State of California.

PRINT NAME AND TITLE OF AUTHORIZED REPRESENTATIVE

SIGNATURE OF AUTHORIZED REPRESENTATIVE: DATE:

Bidding Preferences Claimed (Check only the preferences claimed) Preferences: Certification Number/Expiration Date

DGS certified Small Business DGS certified Micro Business Non-Small Business Subcontractor Preference (committing use of 25% or more of DGS certified

Small/Micro Business Subcontractors) include the OBS 555 DGS certified Disabled Veteran Business Enterprise DVBE Incentive requested by bidder (include the completed OBS 554 with bid) NVSA preference request

TACPA Attach all applicable forms

Bidder Providing Facility(ies) If the bidder is supplying the facility(ies) for services, please specify the complete address(es) of the facility(ies) where services will be provided (use additional sheets if necessary). The bidder hereby sted below into the Exhibit A Scope of Work.

Street Address, City, State, Zip Code

Street Address, City, State, Zip Code

2. The term of this Agreement is:

SAMPLE

TBB Bid Number C5613290-D California Department of Corrections and Rehabilitation Exhibit A Scope of Work

CORRECTIONAL PEACE OFFICER PROGRAMMATIC MARKETING

A. Introduction

The Contractor shall provide Programmatic Marketing Services including digital marketing and advertising for the California Department of Corrections and Rehabilitation (CDCR), Human Resources, Recruitment and Career Services (RCS) to increase the number of applications for Correctional Officer (CO) positions.

The Contractor shall provide a peace officer recruitment marketing expert capable of advertising on multiple platforms simultaneously while also exploring new advertising opportunities to meet the Department’s need to hire approximately 2,000 COs annually. The target application objective is an average of 3,000 per month.

Advertising platforms and media buys include but are not limited to television, public billboards, diversity job sites, radio, geofencing, social media, candidate engagement events, and drip campaigns. In addition, the Contractor will be responsible for management and possible purchase of necessary platforms (Zoom or similar) to advertise and conduct regular virtual career fairs with multiple breakout rooms.

B. Background

CDCR’s hiring needs increased dramatically due to the combined impact of fewer applications, fewer academies, and increased attrition. Expanding CO marketing with the use of a Marketing and Recruiting services vendor since September of 2021 provided an improved application rate and increased the number of candidates in the hiring process. To build on this momentum RCS is requesting a competitive solicitation to deliver marketing services with a strong systems approach, innovation, broad media knowledge, and demonstrated success in the field of law enforcement marketing.

C. Contractor Responsibilities

The Contractor shall market CDCR CO job opportunities to a diverse population of potential applicants across various media and candidate engagement platforms to meet the CO hiring needs of CDCR.

D. Contractor Qualifications

The Contractor shall currently be working as a recruiting/marketing Contractor with a minimum of two (2) years demonstrated experience within the last three (3) years working with law enforcement and Government programs/entities on recruitment marketing engagements of a similar size and scope as described in this Scope of Work. At least one (1) year of this experience must include work specifically with law enforcement recruiting.

1. Minimum twenty-four (24) months’ experience working with projects using market research, analytics and digital marketing techniques within the last three

(3) years.

2. The Contractor shall provide staff resources that meet all the qualifications indicated below. Individuals may fill more than one role, and multiple individuals may fill one role. The qualifications below serve to evaluate the proposed team's skills, knowledge, and abilities. The Contractor Qualifications will be evaluated on a pass/fail basis.

3. Key Personnel staff identified below shall be employed by the Contractor.

Role Experience/Qualifications Minimum

Years

Project Manager

Develop and execute programmatic advertising campaigns across various platforms.

Manage campaign budgets and make adjustments as needed to ensure campaigns are meeting performance goals.

Create ad copy and targeting strategies to reach desired audience.

Monitor and analyze campaign performance, using data to make recommendations for optimization and improvements.

2 Years

Creative Staff

Script writing.

Video creation.

Graphic design for ads.

Media placement.

Assist on photo shoots, managing and coordinating production details.

2 Years

Digital Staff

Plan and executes web, search engine optimization (SEO), database marketing, email, social media, and display advertising campaigns.

Designs, builds, and maintains social media presence.

Measures and reports performance of digital marketing campaigns and assesses against goals.

Identifies trends and insights and optimizes spend and performance based on the insights.

Collaborates with internal teams to create landing pages and optimize user experience.

Evaluates emerging technologies.

2 Years

The Contractor must submit, as part of their bid package, résumés for all staff that will fill the Key Personnel roles identified above that demonstrate how the Contractor intends to meet the Contractor qualifications. The Contractors will identify the Key Personnel role(s) each résumé is to be associated with at the top of each résumé. In addition, the Contractor will provide three (3) references utilizing the Bidder’s References form, Attachment 1. The RCS Project Manager (PM) will verify the references when submitted.

The Contractor’s staff shall collectively possess experience that meets all of the specific Contractor qualifications listed above in order for the Contractor to be considered for Agreement award. Not meeting any one (1) qualification in this area will result in disqualification.

E. Project Deliverables

The Contractor shall:

1. Develop a detailed Work Plan within the first thirty (30) days after Contract award for identified projects and coordinate with RCS PM.

a. Provide plan details including estimated viewing and target audiences, and other measures of the public's exposure while ensuring brand safety.

b. All projects within the Work Plan must be reviewed and approved by RCS

PM prior to work commencing. Any charges subsequently billed to CDCR that were not agreed upon or proposed in the Work Plan and were not approved by the RCS PM shall not be considered valid charges and shall not be approved for payment.

c. Deviations from project deadline requirements for CDCR projects shall be coordinated between the Contractor and RCS PM. Acceptance of such deviations shall be at the sole discretion of the RCS PM or designee.

d. All materials shall be reviewed and approved by the RCS PM prior to distribution to media channels and/or the public.

2. Draft a budget plan within the first thirty (30) days of Contract award and detail how the Contractor will plan, actualize, spend, and report the Direct Marketing Costs on a monthly basis, with actual and projected quarterly and fiscal year roll-up. The estimated monthly ad spend for this campaign will be divided between the various platforms including Virtual Career Fairs and other online efforts.

a. Spending report will be concise, easily read, include commitments made in future months or quarters and show those expenses in the monthly report. Campaign spend shall be displayed as a percentage for marketing costs versus labor. Any subcontractor costs will be included in the “labor” percentage.

b. The Contractor shall have a mechanism to “throttle”, "shut off” or otherwise discontinue electronic marketing methods independently in each of

CDCR’s three regions (Northern: Oregon border to Modesto; Central:

Modesto to Kern Co.; and Southern: south and east of Kern Co.), to manage the spend that the Contractor projected for the current campaign period, unless the RCS PM has specifically approved a named higher amount.

c. The Contractor shall have RCS PM approval for increases or decreases in spend for media buys per platform/campaign/region.

d. The Contractor shall have internal budget monitoring procedures which shall be used to ensure that all work items are timely and that fiscal resources are managed responsibly and within the Agreement's defined maximum dollar spend.

e. The Contractor shall present campaign services and budget plans to the RCS PM and obtain CDCR’s approval prior to implementing services.

f. Recommend changes to media buys or ad spend across all platforms to optimize applications, as needed, based on Contractor experience, market changes and evolving technologies. Contractor change recommendations requires RCS PM approval.

3. Conduct recurring quarterly Quality Control audits of all marketing advertisements and materials. The first audit shall be completed within ninety-five (95) days of Contract award. The audits are required quarterly unless determined necessary more frequently by the RCS PM.

4. Schedule, facilitate, and document bi-weekly (every two (2) weeks) meetings on specific dates and times mutually agreed upon between RCS PM and the Contractor to discuss campaign and marketing efforts that include a work plan;

media buy concepts and locations; proposed advertising media; budget, broken out categorically to meet RCS needs; timelines; and results. The meeting shall be held within fifteen (15) days of Contract award.

5. Conduct annual campaign market research to identify subpopulations of interest using statistically sound analytical techniques including test message(s) through focus groups (i.e. CDCR cadets). The Contractor shall use industry standard methods, analytics, and/or focus groups as required.

a. Plan, administer, and analyze the results of a variety of surveys, focus groups and raw data. The Contractor shall apply findings in the design and execution of communication strategies and employer brand awareness to attract a diverse applicant pool.

6. Provide reporting data from online platform sources to display marketing metrics (impressions, clicks, cost per conversion, application starts, etc.) and charts on a weekly basis addressing:

a. Paid media buy analysis.

b. Comprehensive documentation of the actions and results.

c. Virtual Career Fair attendance and applicant/candidate survey results.

d. Direct relationship from ads to application, to cadet, and to academy graduate.

7. Execute new or bi-monthly (every two (2) months) updates to creative production including digital strategies, messaging, video, posters, radio, podcasts, TV spots, print ads, flyers, fact sheets, frequently asked questions (FAQs), graphics, displays, web graphics and functionality, and other materials as may be required for the campaign, etc.

a. Provide creative and production services such as script writing, recording and editing video and other media, casting (including voice), printing, design, recording sessions and distribution to media outlets.

b. All materials shall be reviewed and approved by the RCS PM prior to distribution, publication, or other use.

c. All recruitment campaign advertisements shall include the CDCR recruitment webpage address (www.JoinCDCR.com) for all messages and materials, including any creatives, pictures, audio, video, etc.

d. Approvals shall be obtained from the RCS PM at each juncture of the campaign creation process prior to use in public media for each campaign.

e. All approved campaign advertisements produced by the Contractor shall be made available to RCS for immediate use in other marketing efforts.

8. Develop/host a variety of ongoing CDCR videos, programs, media, landing pages, online platforms (such as Constant Contact, Zoho, or similar provider or internal capability to perform that function) and provide access to RCS project staff.

a. All external online platforms shall be SSO-enabled to work with CDCR’s active directory verification.

b. Diagrams of data flow of all media resources in/out of CDCR must be provided.

c. Any platforms that collect Personally Identifiable Information (PII) may not be used for any non-CDCR purposes.

d. These media/platforms shall be returned to CDCR or transferred to a new

Contractor at the end of the Agreement and/or remain the property of CDCR for usage in future Agreements. The Contractor shall notify the RCS PM prior to purchase of all forms of media buys and shall not purchase without the RCS PM's authorization.

9. Provide monthly counts, estimated viewing audience, and other measures of the public’s exposure to all media buys.

a. The Contractor shall have the necessary resources to purchase media time/space in out-of-state markets, e.g., Oregon, Arizona, Nevada, Texas, etc. that service demographic groups as identified by RCS.

10. Develop, manage, and track advertising campaigns; digital marketing and Programmatic marketing on a weekly basis.

a. The Contractor shall have the necessary resources to purchase media time/space in out-of-state markets, e.g., Oregon, Arizona, Nevada, Texas, etc. that service demographic groups as identified by RCS.

11. Develop, manage, and track advertising campaigns; digital marketing and

Programmatic marketing on a weekly basis.

a. Manage the CDCR’s media buys, interactive media and other marketing materials, landing pages, services, and activities.

b. Plan and purchase media.

c. Work with approved third-party vendors to support advertising related projects.

d. Maximize efforts to achieve CDCR designated goals utilizing the available budget.

12. Host multiple virtual career fairs, one (1) or two (2) each month (eighteen (18) total per year) and register/manage recruitment events statewide.

a. Schedule, manage…