final final sow 21st c skills.doc

Scope of Work

Period of Performance: August 15 – October 15

Background

Institute of Museum and Library Services (IMLS) is the primary source of federal support for the nation’s 123,000 libraries and 17,500 museums. Through grantmaking, research and convening it carries out its mission to build the capacity of libraries and museums to serve the public. As such one of IMLS’ primary goals is to enhance learning and innovation.

Recognizing that our nation’s museums and libraries play an integral role in helping citizens build the 21st century skills they need to compete in today’s global economy, IMLS has undertaken a landmark project around 21st century skills. The project’s primary goal is to help museums and libraries envision and define their roles as “institutions of learning” in the 21st century. The 21st century skills project is also intended to help policymakers and other stakeholders better understand the role of libraries and museums in their communities and provide a greater understanding of the value of these institutions in the 21st century.

In July 2009, IMLS published Museums, Libraries and 21st Century Skills a report that outlines a vision for the role of libraries and museums in the national dialogue around learning and 21st century skills; this report also include case studies of innovative audience engagement and 21st century skills practices from across the country. The report includes a self-assessment tool that allows museums and libraries to determine where they fit on the continuum of 21st century skills operations and programming. IMLS also released an online assessment survey to provide a brief interactive survey to quickly analyze an institution’s 21st century strategies.

Purpose of Contract

The purpose of this Contract is to provide IMLS with materials (print, digital, multi-media) to support the workshops that will help libraries and museums use the tool, to support a media campaign to promote the role of libraries and museums in delivering 21st century skills, and to build relationships with national policy makers to raise awareness about the benefit on incorporating libraries and museums in workforce and education policy discussions.

Scope

Task 1. Management Plan: The Contractor shall provide IMLS with a Managment Plan for the other Tasks in this Statement of Work. The plan must at a minimum include a description of the approach, required resources, timeline, and resumes for personnel assigned to the tasks. For all materials, timeline will include two rounds of review by IMLS staff. Each review will be turned around within two days The Contracting Officer’s Technical Representative (“COTR”) must approve the Management Plan before work on the other Tasks can be authorized.

Task 2. Support for Conference Presentations

IMLS staff will present the report and tools at industry meetings in the fall of 2009. Contractor will meet with IMLS to learn more about the length of sessions, composition of audiences and create targeted materials, agenda for presentation, powerpoint with embedded audio/video, to support program at each meeting. . Materials will reinforce messages of report and include voices of relevant representative stakeholders

Task 3. Support for Museum/Library Workshops in six locations

IMLS staff will convene library and museum staff at six locations in the coming months to provide an opportunity for indepth introduction to concepts and tools presented in the Museums, Libraries and 21st Century Skills report. The report was developed with a Task Force of library and museum experts. Selection of sites for workshops will take into account the role that taskforce members, as well as other museum and library leaders and stakeholders can provide in helping to introduce project in their communities. Contractor will develop materials to support these workshops to be adapted by task force members and others to convene library/museum meetings in other locations. Contractor will develop logistical template, timeline/plan of work, as well as toolkit to include letters of invitation, agenda for meeting, powerpoints with embedded audio/video, draft media releases and other materials to be jointly agreed upon to support this work. Materials will reinforce messages of report and include voices of relevant representative stakeholders. IMLS will produce materials.

Task 4 Byline Article development and placement

Contractor will draft five articles for IMLS authorship and assist with IMLS staff with placement in national influencer publications. Published author will be identified as IMLS senior staff. Articles will showcase role of libraries and museums in delivering 21st century and highlight IMLS leadership role.

Task 5. Support for National Policy Meetings

Throughout the fall IMLS plans to have a series of meetings with federal agencies, congressional staff and national organizations representing state and local government in preparation for potential national summit in late 2010. Contractor will provide sample materials to support meetings including letters of introduction, materials to use at meetings, and follow up materials. IMLS will produce materials.

Deliverables

· Agenda for industry meeting presentations and powerpoint with embedded audio/video, for up to six meetings

· Toolkit to support library/museum meetings in selected locations to include logistical template, timeline/plan of work, sample letters of invitation, agenda for meeting, draft media releases and other materials to be jointly agreed upon to support this work. Toolkit will include contractor produced powerpoint with embedded audio/video, IMLS will produce other tool kit materials.

· Five articles for placement in targeted national influencer publications to be identified by IMLS staff. Articles will showcase role of libraries and museums in delivering 21st century and highlight IMLS leadership role

· Sample materials to support meetings with national policy groups including federal agencies and national organizations representing state and local government and education. Materials will include letters of introduction, materials to use at meetings, and follow up materials. IMLS will produce materials

IMLS will provide visual identity standards for IMLS brand.

IMLS will provide core communications messages.

With the exception of powerpoint, video and audio (podcasts) IMLS will produce materials.

Timetable

The timetable for completion of all Tasks in this Statement of Work shall not exceed 3 months from the date this contract is awarded. The Contractor shall deliver the Management Plan within 1 week of Contact award. The deliverables for the other Tasks shall be delivered to IMLS within a timeframe agreed upon by the COTR and the Contractor when the Task is assigned. The following is a guideline for the maximum amount of time for completing each task.

Task 2. 14 business days

Task 3 8 business days

Task 4 8 business days

Task 5 8 business days