I.D.03. Sole Source Justification_143 Recruiting Marketing Campaign_Redacted.pdf

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Justification for Other than Full and Open Competition Guidance

Local Control Number NGB Control Number (if applicable)

W50S9426QJC02

1a. CONTRACTING ACTIVITY b. Requiring Activity 143 MSG/MSC RI ANG JFHQ - Recruiting and Retention

2a. NATURE OF ACTION Sole source; Individual Basis

b. Contract Action New Contract

c. Contract Type Firm Fixed Price

d. Fund Type O&M, Air

4a. Name of Requirement RI FC Marketing Partnership

b. Description of Requirement The Recruiting and Retention office, RIANG Joint Forces Headquarters (JFHQ), requires a partnership to market the RI ANG to the general public in the form of a base, plus four option years.

c. Demonstrate, in Detail, Why This Specific Item or Service, is the Only One That Meets Your Requirements Market research conducted by the 143d Airlift Wing's Recruiting & Retention (R&R) indicates that advertising at professional sporting venues is a highly effective method for reaching the Rhode Island Air National Guard's (RIANG) target demographic to increase awareness of the Guard and support recruiting efforts. The Rhode Island Football Club (RI FC) is the sole professional soccer organization in the state and has cultivated a professional brand identity and a significant regional following. This exclusive access to a specific, targeted audience and the positive brand association with RI FC are benefits that cannot be replicated by any other vendor or venue. The Government's requirement is not merely for advertising space, but for direct integration with the unique goodwill and community reputation established by the RI FC brand itself.

While third-party advertising agencies may be able to place media in various locations, they cannot provide the distinct, direct-access opportunities and brand association inherent to a partnership with the RI FC organization. These additional opportunities include digital signage, regular announcements and Meet & Greet tables for engagement with the public.

5a. HAS THIS BEEN PREVIOUSLY PROCURED?

Yes, details are below. No.✔

6a. AUTHORITY CITED 10 U.S.C. 2304(a)(1) or 41 U.S.C. 3304(a)(1) as implemented in FAR 6.302-1 Only one responsible source and no other supplies or services will satisfy agency requirements.

b. Reason for Authority Cited ⋯

Refer to 4c - for this particular marketing effort the RI FC is the only option for meeting all R&R marketing campaign goals.

7. POSTING REQUIREMENTS

None.

8. CONTRACTING REQUIREMENTS

a. Efforts to Obtain Competition ⋯ IAW RFO FAR 5.201(b)(2) this effort is exempt from the requirement to post the solicitation; presolicitation notice will be posted to the GPE (SAM) on or before 14 APR 2026 IAW RFO FAR 5.101.

b. Actions to Increase Competition ⋯

Marketing partnerships of this nature are limited due to the small size of our state. R&R will continue to seek and evaluate possible partnerships on a yearly basis.

c. Market Research ⋯ There were similar requirements identified by other National Guard recruiting efforts working with collegiate and semi-professional sports teams. Each instance found during market research showed a sole source award directly to the sports team who controlled the location of events. After review, it is recommended this requirement be solicited as a sole source to the Rhode Island Football Club.

d. Interested Sources ⋯

N/A

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e. Other Facts ⋯

Refer to Market Research document for additional information.

9. REQUIRING ACTIVITY CERTIFICATION

Technical and Requirements I certify that the supporting data under my cognizance, which are included in the justification, are accurate and complete to the best of my knowledge and belief.

11. APPROVAL

Contracting Officer (KO)

1. I hereby determine that the anticipated cost to the government for this contract action will be Fair and Reasonable.

2. I certify that this Justification is accurate and complete to the best of my knowledge and belief.

(This certification shall be made by the contracting Officer who will sign the contract resulting from this Justification and Approval.)