r_Limited_Source_Justification.pdf

Tracking #JA005 I

Limited Souree Justifieation

1. Agency/Contracting Activity: Defense Health Agency (DHA), Contracting Operations Division-Aurora (COD-A).

2. Nature and or Description of Action being approved: This Limited Source Justification is for a sole source bridge contract to be placed against General Services Administration (GSA) Federal Supply Schedules (FSS); Contract Number GS23FOI84N, Task Order Number H94002- 09-F-0021,with Booz Allen Hamilton (BAH) for marketing and education support services (time and materials) for the DHA Communications Division's TRJCARE Marketing and Education Program, without any new work or change of scope under the authority of Federal Acquisition Regulation (FAR) 8.405-6. The task order base period of performance will be from September 1, 2014, through February 28, 2015, This sole source task order is required until COD FC is provided time to complete the recompete of the new competitive award for the next fiscal year (January 31 , 20 I 5 ).

3. Description of Supplies/Services: The Communications Division requires the continuation of the marketing and education support services provided by BAH in support of the TRICARE Marketing and Education Program for 6 months. BAH assists the Communications Division in developing communication content, including all marketing, educational media, and beneficiary educational materials under NAICS Code 541820, public relations consulting services. The services are presently performed under task order number H94002-09-F-0021, against General Services Administration (GSA) Contract GS23FO 184N, which expires August 31, 2014.

4. Statutory Authority Cited and rationale: The authority for this action is FAR 8.405-6(a)

(I) (i) (A). An urgent and compelling need exists, and following the FSS ordering procedures would result in unacceptable delays in fulfilling agency's requirements.

a. To ensure uninterrupted TRJCARE mission support, the Communications Division requires the continued services of the incumbent schedule holder BAH to continue services to develop communication content, including all marketing and educational media supporting the TRICARE marketing and education program.

b. The task order is for a 6-month order with an including FAR 217-8, Option to Extend Services, to continue BAH's services while the next contract is developed and competed to prevent disruption to crucial TRICARE mission support and severe impact to beneficiaries resulting from a break in service.

c. The task order will be issued under the authority of the Multiple Award Schedule Program (FAR Part 8).

5 Best Value Determination:

I. Prices for services offered at hourly rates under the GSA-FSS schedule has been determined fair and reasonable for the purpose of establishing the schedule contract. The Contracting Officer hereby determines the anticipated cost to the Government for this task order represents the best

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Tracking #JA0051 value and is consistent with FAR 8.404(d) by using price analysis to compare the proposed price with current or recent prices for the same or similar items, adjusted to reflect changes in market conditions, economic conditions, quantities, or terms and conditions under contracts that resulted from adequate price competition.

6. Market Research:

7. Other Facts supporting the justification:

a .. In accordance with TRICARE Operations Manual 601 0.56-M, February 1, 2008, Chapter ~ I, Section 1. the Communications Division is required to provide TRICARE educational materials to the managed care support, pharmacy, dental and all other purchased contractors supporting the TRICARE health plan.

b. The marketing and education media requirements were carved out of all the TRICARE health care services contracts to standardize the content and messages for accuracy and consistency. This supports and aligns with the organizational goals and requirements; but, more importantly, it helps over 9.6 million TRICARE beneficiaries navigate TRJCARE benefits information.

c. COD -FC has the follow-on acquisition with a projected award of January 31, 2015. Due to the reorganization and its impact on defining the requirements, the Communications Division and COD-FC are unable to complete this acquisition without a break in services. The additional time is needed to publicize the acquisition, evaluate proposals, and make a determination for award. and then transition the services from BAH to the successful offeror

8. Efforts to Remove or overcome any Barriers to Competition:

COORDINATION:

9. Technical/Functional Representative:

I certify that the supporting data, which are under my cognizance and included in the justification, ate accurate and complete to the best of my knowledge and belief.

Typed Name: Tena Dynes Date: August 22, 2014

Title: Marketing and Education, COR

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Tracking #JAOOSI

10. Requirements Certification:

I certify that the supporting data under my cognizance which are included in the justification is accurate and complete to the best of my knowledge and belief.

Typed Name: Tena Dynes

Title: Marketing and Education, COR

11. Contracting Officer Certification:

Date: August 22, 2014

I certify that this justification is accurate and complete to the best of my knowledge and belief.

Typed Name: Margaret Zancanella Date:

Title: Contracting Officer

12. Legal Review:

I have reviewed this J&A and it is deemed to be legally sufficient

Competition Advocate:

Based on the foregoing justification, I hereby approve the procurement of marketing and education support services on an limited source basis pursuant to the authority ofF AR 8.405- 6(a)(l )(i)(A), subject to availability of funds, and provided that the supplies and/or services herein described have otherwise been authorized for acquisition.

Typed Name: Genesta Belton

Title: Competition Advocate

Date:

S

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