sole-single_source_notice_bid_board_(fv).pdf

PUBLIC NOTICE OF PROPOSED ACQUISITION

Office of Acquisitions, Office of Management

National Institute on Drug Abuse

(FAR Subparts 5.101(a)(2))

1. Announcement/Number: HHS-NIH-NIDA-SS-2018-83

2. Post Date: 2/12/2018

3. Closing Response Date: 2/19/2018

4. Proposed Award Date: 2/28/2018

5. Project Title: Advertising for Pediatric Studies and a Seminar: Disruptive Mood Dysregulation Disorder (DMDD), Teen Depression, Anxiety, Healthy Volunteers, and a Pediatric Anxiety Seminar

6. Contracting Office: National Institute on Drug Abuse (NIDA) on behalf of the National Institute of Mental Health (NIMH), Office of Acquisitions, 6001 Executive Boulevard, NSC Building, Rockville, MD 20852

7. Contact Point/Contract Specialist: Jenn Frazier, Contract Specialist, jenn.frazier@nih.gov

8. Acquisition Authority: This acquisition is being conducted under Federal Acquisition

Regulations (FAR) Part 13 – Simplified Acquisition Procedures, and the resultant contract award will include all applicable provisions and clauses in effect through Federal Acquisition Circular 05-97, dated January 24, 2018.

9. North American Classification System (NAICS) Code: 541890

10. Small business size standard: $15.0 million

11. Classification Code: 9905

12. Set-aside Status: None, this is a single-sole source (including brand-name) non-competitive action.

13. Description: The contractor shall provide all resources necessary to accomplish the tasks and deliverables described below.

Background: This service is needed for Direct to consumer advertising to help spread the word mailto:jenn.frazier@nih.gov to Parents about research recruitment and reach parents of children with pediatric mental health disorders. These print, web and text ads will help us reach diverse audiences in the Washington DC Metro Region (DC, MD, VA); it will help us build upon successful past recruitment in this very diverse community. We have had successful recruitment from the Washington Parent Magazine since 2010, we currently run 12 print and web ads per year for this study recruitment, and we want to continue to publish annually.

This is a monthly publication distributed primarily to parents of young and adolescent children in the Washington DC metropolitan area. The readership is over 175,000, a Print Edition of 70,000, an online Magazine of 13,000 (with 70,000 page-views). It is distributed for free in 1,900 locations and 75 Metro boxes in DC, Montgomery, Prince Georges, Arlington, City of Alexandria, Fairfax, Loudoun and Prince William Counties.

Purpose and Objectives: Patient Recruitment Advertising for Print and Web advertising, and Text-based resource listings in the Washington PARENT Magazine for Dr. Pine, Leibenluft, Brotman and Stringaris. Recruitment seeks to reach parents of children 9-17 years of age for enrollment into multiple protocols/ studies: children and adolescents with anxiety; children with irritability and disruptive moods; teens with depression and healthy volunteers.

Project requirements: Independently and not as an agent of the Government, the contractor shall furnish all the necessary services, qualified personnel, material, equipment, and facilities, not otherwise provided by the Government as needed to perform the Statement of Work below:

a. The contractor shall print in the magazine and post on the website the advertisements provided in PDF and .JPEG (or .gif) format by NIMH, and list the text doc (study summary) in the guides; and Facebook and twitter at no charge, as per the ‘tasks & deliverables’ noted above.

b. The Half-page print color ad contains one Pine study and one Leibenluft/Brotman study (size 7.56“ x 4.81”); the Quarter page color ad is for a Pine/Berman Seminar, (size 3.56” x 4.81”). There are 24 web ads (2 per month on the homepage) are 200x200 pixel (12 are for the Leibenlulft DMDD study, 8 for Pine/Ped Anxiety Study, 4 for Pine/Healthy Study, and all will post on the Home Page of Parent Magazine website.

Level of Effort: The following are the ad schedules being requested: NIMH will provide/transmit the ad artwork in PDF, .JPEG or text formats. The contractor shall insure ads are published per the below planned schedule and shall provide monthly ad tear sheets via email to verify ads published per schedule.

a. For Pediatric Anxiety & DMDD studies May 2018 - April 2019:

Dr. Pine: 01-M-0192, Anxiety and Dr. Leibenluft: 15-M-0182, DMDD – Irritability ads PRINT ads 12x, Half-Page/Combo Ads

• Half-page Ad #1) 2018: May, July, September, and November; 2019: January and

March

• Half-page ad #2) 2018: June, August, October, and December; 2019: February and April

• Quarter-page ad #3) Seminar Ad, 2018: October Issue

• Web ads 12x, one per month, website homepage, 200x200

• “Anxious?” advertisement (Dr. Pine)

• DMDD, Temper Outbursts – Liebenluft/Brotman (rotate 6 ads, boy & girl photos)

b. For Teen Depression & Healthy Kids Study, April 2018–November 2018:

Dr. Pine: 01-M-0192, Healthy Ads & Stringaris: 18-M-0037 – Depression in Teenagers

Print Ads, 6x, Quarter Page

• Dr. Pine: Healthy Ads May and September 2018

• Dr. Stringaris: Depression in Teenagers, April, September, October, and November

Delivery/Deliverables:

Timely submission of deliverables is essential to successful completion of this requirement.

Schedules for deliverables are specified in the SOW. All deliverables shall be prepared and submitted according to format, content, and schedule described in the SOW.

The NIMH/branch research administrative team will review monthly contractor ad reports sent via email (tear sheets) and verify ads published. The NIMH COAC and NIMH purchase departments will be responsible to pay the contractor through their monthly billing and invoices.

The contractor shall be responsible for sending hardcopy printouts via regular mail to the COAC office.

The Vendor shall transmit monthly tear sheets, via email to points of contact to be determined upon award.

--NIMH purchase department (Before or concurrently with the contact/PO being issued the COAC or NIMH Purchase Department will identify to the contractor, a specific Purchasing Agent and their email address).

Reporting Requirements:

The contractor shall send/deliver to the NIMH branch research administrative team a monthly contractor ad report via email (tear sheets). NIMH will verify ads are published on a monthly basis by reviewing tear sheets. The contractor shall be responsible for sending monthly hardcopy printouts of their invoices via regular mail to the COAC office.

14. Statutory Authority:

This acquisition is conducted under the authority of the Federal Acquisition Regulation (FAR) Part 13—Simplified Acquisition Procedures, Subpart 13.106-1 (b) (1), Soliciting from a single source and is not expected to exceed the simplified acquisition threshold. Contracts awarded using FAR Part 13—Simplified Acquisition Procedures are exempt from the requirements of FAR Part 6—Competition Requirements.

15. Single-sole Source (Including brand-name) Determination:

The determination by the Government to make a single-sole source (Including brand-name) award is based upon the market research conducted as prescribed in FAR Part 10—Market Research, specifically the results of the market research concluded are below:

Within the part 12-months the undersigned program official conducted market research by searching previous purchases of similar/identical acquisitions. The results of market research have determined that although sources could be found, no other source could perform the same results as the intended vendor. In past years, FY2013, 2014 and 2015, program advertised in another local parent-focused magazine, but their demographic areas were not the local DC-region and studies this year are highly focused on local DC-area enrollment. Although advertisement costs were lower, the past results using these alternative sources were insufficient to null. The ads received some responses, but after three-years the responses and call inquiries leveled off to a few calls and no enrollees were recorded into our studies. By contrast, ads in the Washington Parent Magazine in 2016 generated an increase in calls to the research team, brought in more public inquiries, and received an increase in enrollees from this source into our studies. The demographic match and past performance of Washington Parent Magazine is the reason why it is imperative to rerun the same ads in FY2017 for this project.

In addition, any interested parties who submit capability statements to this posting as describe below will be determined by the government. The results of this market research will determine if moving forward as a single-sole source procurement is acceptable.

16. Closing Statement:

This notice is not a request for competitive proposals. However, interested parties may identify their interest and capability to respond to this notice. Responses to this notice shall contain sufficient information to establish the interested parties’ bona-fide capabilities for fulfilling the requirement and include: unit price, list price, shipping and handling costs, the delivery period after contract award, the prompt payment discount terms, the F.O.B. Point (Destination or Origin), the Dun & Bradstreet Number (DUNS), the Taxpayer Identification Number (TIN), and the certification of business size. All offerors must have an active registration in the System for Award Management (SAM) www.sam.gov.”

A determination by the Government not to compete this proposed action based upon responses to this notice is solely within the discretion of the Government. The information received will normally be considered solely for the purposes of determining whether to proceed on a non-competitive basis or to conduct a competitive procurement.

http://www.sam.gov/

All responses must be received by Wednesday, February 19, 2018 at 3:00 pm EST and must reference number HHS-NIH-NIDA-SS-2018-83. Responses may be submitted electronically to jenn.frazier@nih.gov or by U.S. mail to the National Institute on Drug Abuse, Office of Acquisitions, 6001 Executive Boulevard, NSC Building, Room 8152A, Rockville, MD, Attention: Jenn Frazier.

“All responsible sources may submit a bid, proposal, or quotation which shall be considered by the agency.”

mailto:jenn.frazier@nih.gov