RFI_for_Media_Communication_11-8-13.pdf

THIS IS NOT A REQUEST FOR PROPOSAL/QUOTE

Date: November 8, 2013

To: Prospective Offerors

From: Internal Acquisition Division

Subject: Request for Information (RFI)#HE1AA-I-14-0001

General Services Administration/Office of

Communications and Marketing (OCM)

1.0 INTRODUCTION

The U.S. General Services Administration (GSA) is issuing this Request for Information

(RFI) to seek the services of a contractor to provide a comprehensive, integrated software platform and associated licensing to enable a defined group of GSA public affairs/communications professionals access to the same solution.

2.0 BACKGROUND

Within the U.S. General Services Administration (GSA), the Office of Communications and Marketing (OCM) has the function of communicating information about GSA to both internal and external audiences. The office works closely with key officials from all GSA services, staff offices, and regions on strategic communications initiatives as well as serving as the official point of contact for press inquiries.

The functions are carried out by public affairs officers and other communicators in GSA’s

Central Office and regions. There is a continuous need to coordinate media relations efforts among these offices; have access to a comprehensive database of journalists to whom OCM can target news releases, emails and other materials; and measure the results of the office’s efforts to engage traditional and social media audiences in conversations about GSA’s programs, successes, policy and accomplishments … ideally in one easy-to-use, integrated software platform.

3.0 QUESTIONS FOR MEDIA MONITORING

1. Please provide a brief overview of the media monitoring services you provide and what type of platform your services are administered through.

2. What means do you use to manage media contact information?

(a)What information is included for each contact?

(b) What type of repository does your platform provide for storing and managing media contacts?

(c)How can users utilize and customize the contact repositories?

3. How do you provide integrated access to editorial calendars and alerts from journalists requesting information from public affairs/public relations contacts?

(a) If you do not have calendars, please explain how you handle requests from journalists requesting information from public affairs/public relations contacts.

4. How does your platform allow users to communicate directly with journalists/social media influencers and/or one another?

(a) What means is used to track this activity?

(b) What information is included in the data tracked?

5. How would your platform monitor and track online media and social media sites for stories/discussions about GSA, its business lines, service/staff offices, regions and/or key stakeholders on a daily basis?

6. What type of services to you offer to ensure maximum coverage of new and emerging issues?

7. How and what forms of media do you monitor for agency, customer, and industry news?

(a) What means do you use to capture and distribute the results of the stories monitored?

(b) What information is included in the distributed results of stories monitored?

(c) How do you manage copyright agreements/protection with publishers for news articles?

8. What tools do you have to measure and analyze the impact of the organization’s public relations/communications activities?

9. What social media accounts can be integrated into your platform?

(a)How is content distributed through said accounts?

10. What type of user/customer support services do you offer?

11. What type of training and implementation services do you offer?

12. Are there any additional media monitoring services that you offer that are unique to your organization?

4.0 FORMAT for RESPONSE

Please limit your answers to no more than one page for each question. The total response should be no more than 15 pages. If more space is needed it can be taken from questions with less than one page answers however the total response should not exceed 15 pages.

5.0 QUESTIONS REGARDING REQUEST For INFORMATION#HE1AA-I-14-0001

All questions shall be submitted via e-mail to the Contracting Officer, Jean Wright, at jean.wright@gsa.gov by 12:00 noon est. Wednesday November 13, 2013, No questions will be accepted by telephone. The Government will respond to questions by Tuesday

November 19, 2013.

6.0 DUE DATE for RESPONSE

The due date for the Request for Information is Friday, November 22, 2013 by 12 noon est time. to Jean Wright, Contracting Officer via e-mail at jean.wright@gsa.gov using

Microsoft Word or PDF attachments.

mailto:jean.wright@gsa.gov