FY22 Performance Work Statement (Digital Billboards).pdf

Performance Work Statement

Digital Billboard Advertising Campaign

1.0 General:

1.1 Scope: The vendor accepting the contract shall provide all management, tools, supplies, equipment, and labor necessary for digital advertising. All work will be completed with guidance from the Recruiting & Retention Battalion (RRB).

1.2 Period of Performance: Performance period for this contract will be from 01 January 2022 thru 31 December 2022.

1.3 General Information:

1.3.1 Data Rights: The North Dakota Army National Guard (NDARNG) has unlimited rights to all documents/material produced under this contract. All documents and materials, to include the source codes of any software, produced under this contract shall be NDARNG owned, and are the property of the NDARNG with all rights and privileges of ownership/copyright belonging exclusively to the NDARNG. These documents and materials may not be used or sold by the contractor without written permission from the Contracting Officer. All materials supplied to the NDARNG shall be the sole property of the NDARNG and may not be used for any other purpose.

This right does not abrogate any other Government rights.

2.1 Services: The NDARNG Marketing Team must approve digital artwork prior to publishing and may provide graphics to support completion of this PWS.

3.0 Property, Materials, and Equipment:

3.1 General: The contractor shall furnish everything required to perform these services as indicated below.

4.0 Requirements:

4.1 Provide a statewide twelve (12) month campaign for digital billboard advertising that reaches high traffic locations of Fargo, Bismarck, Grand

Forks, and Minot with a minimum of 2,850 impressions on primary and/or secondary slots per day at each digital billboard location. The total amount annually should exceed a total of 900,000 impressions per digital billboard location. This is approximately two times per minute.

4.2 The RRB requests a minimum of 33 digital billboards with a higher priority of placement in larger cities such as Fargo, Bismarck, Grand Forks and

Minot. Digital sign location must be placed in high traffic area’s creating maximum impressions. Large city digital sign network must also include signs that are within 1 mile of NDSU and UND colleges.

4.3 The RRB must have the ability to make any changes and send to vendor for digital sign updates within 2 working days. Artwork changes will be unlimited and will not add additional cost to the Government.