Rewrite_Edwards_AFB_-_Base_Guide_SOW_-21Dec2015.docx

EDWARDS AIR FORCE BASE

BASE GUIDE/MAPS

STATEMENT OF WORK

DATED 10 DECEMBER 2015

1. Publication Contents

a. For consideration of the mutual promises of, and mutual benefits derived by, the parties hereto, this contract is made and entered into by and between the contracting officer, Edwards Air Force Base, and (TBD) herein after referred to as the publisher.

b. This contract provides for the publisher to produce a base guide and a map to be known as the “Edwards Air Force Base Guide” and “Edwards Air Force Base Map”; civilian enterprise products published to provide Air Force people information about the Edwards Air Force Base mission; command, installation and community services available; local geography and history; and related information. This publication is subject to the requirements of the current editions of Department of Defense Instruction 5120.4, Air Force Instruction 35-113, and the regulations and instructions incorporated therein by references, and to the conditions and agreements as contained herein.

c. The publisher agrees to use the name “Edwards Air Force Base Guide” and “Edwards Air Force Base Map” which are owned by the Government, and no other name, on the guide or map during the life of the contract, unless directed otherwise by the installation commander. The publisher further agrees not to contest ownership by the Government of the foregoing name or to make any use directly or indirectly of that name or a name confusingly similar to that name on any publication it may independently produce.

d. The publisher agrees to provide in the installation guide a minimum of, but not limited to, 64 pages, or the equivalent, which shall be devoted exclusively to editorial copy and photo art about the installation and command. These pages do not include pages used for advertising. The following exceptions for advertisement permits placement of ads on the inside of the front and back covers as well as on the back cover.

e. The masthead of each issue shall carry the following disclaimer in type not smaller than six point:

(1) “Published by (name of publisher), a private firm in no way connected with the U.S. Air Force, under exclusive written contract with the 412th Test Wing, Edwards. This civilian enterprise Air Force guide (or map) is an authorized publication for members of the U.S. military services. Contents of the Edwards Air Force Base Guide and Map are not necessarily the official views of, or endorsed by, the U.S. Government, DoD, or the Department of the Air Force.”

(2) “The appearance of advertising in this publication, including inserts or supplements, does not constitute endorsement by DoD, the Department of the Air Force, or (civilian publisher) of the products or services advertised.”

(3) “Everything advertised in this publication shall be made available for purchase, use or patronage without regard to race, color, religion, sex, national origin, age, marital status, physical handicap, political affiliation or any other non-merit factor of the purchaser, user or patron.”

(4) “Editorial content is edited, prepared and provided by the Public Affairs office of Edwards Air Force Base. All photographs are Air Force photographs unless otherwise indicated.”

f. The masthead will contain the names and editorial titles of military and civilian members assigned the duty of preparing the publication's content. The names and titles shall be listed in a section of the masthead entitled “Edwards Air Force Base Editorial Staff.”

g. Editorial content pertaining to the guide shall be based on the information prepared and submitted by the Public Affairs office of “Edwards Air Force Base Editorial Staff.”

2. Public Affairs Requirements. The Public Affairs Office (PAO) shall:

a. Furnish or approve all editorial materials, headlines, cut lines, photographs and line art for use in the publication. The Public Affairs office assumes responsibility for the security and accuracy of the content provided.

b. Guarantee first publication and distribution rights of the editorial content in the publication.

c. Oversee design and layout of editorial content and may specify advertising layout to enhance communications effectiveness of the guide.

d. Review and approve advertisements prior to publication to identify any that are contrary to law, DoD, Air Force or Edwards AFB directives.

e. Be responsible for final proofreading of all material, checking for accuracy and security of content.

3. Publisher Requirements. The publisher shall:

a. Comply with provisions of the latest DoD Instructions 5120.4, AFI 35-113 and the provisions and requirements as contained herein. Copies of instructions may be obtained through the base contracting office.

b. Use only the editorial material, photographs, video content and art provided or approved by the Public Affairs office.

c. Furnish the Public Affairs office printed galley proofs of all editorial copy to be used in the publication(s) not later than 90 days before products are printed/produced.

d. Furnish the Public Affairs printed galley proofs of all advertising to be used in the publication(s) not later than 30 days before products are printed/produced.

e. For final approval furnish Public Affairs printed proofs of the entire guide and gatefold map no later than 30 days before products are printed/produced.

f. Be responsible for the makeup of each page, subject to the approval of the Public Affairs office.

g. The Publisher shall not make change to any product once the PAO has made final approval.

h. Solicit all advertising. Publisher shall submit a written request to the Public Affairs office for a Letter of Introduction and Authorization to solicit advertisement prior to start of campaign. The publisher shall not make copies of these documents. The publisher shall notify advertisers of the requirements in paragraph 1.e. (1), (2), (3) and (4) above.

i. Coordinate with the Public Affairs Office on the following specifications:

1) 7,500 printed guides that will include a minimum of, but not limited to, 64 pages of full-color editorial and photographic content; a glossy fold-out map (size approximate 15.5” x 11” with contents identical to the gatefold maps mentioned below) and an advertisement section. The EAFB Guide will be paperback, slick cover, no larger than 8.5” x 11”, a minimum of 80 pound high gloss cover stock, option of ultra violet protective coating, booklet format. Inside editorial pages will be at least 60 pounds paper stock and of a glossy, slick consistency. Color screens may be required on certain pages. Typeface style and spacing will be determined by Public Affairs in coordination with the publisher. These quantities are for even years, in which odd years the quantities may be reduced or increased per PAO request.

2) 8,000 full-color gatefold maps on glossy paper. The size of the EAFB Map will be 36” x 21” open (9” x 4” folded). All graphics to be used in the map shall conform to those in the base guide. The map will include the following areas: Edwards AFB on one side with Lancaster, Palmdale, Quartz Hill, California City, Mojave, Rosamond, North Edwards, Boron, Tehachapi and a vicinity map on the other side. The maps shall list significant areas such as hospitals, schools, parks, shopping centers and so forth. The map shall provide a legend of accurate distance and reflect true proportions. The publisher will confirm all buildings upon award of contract and will remain current as to the status of new building construction. These quantities are for even years, in which odd years the quantities may be reduced or increased per PAO request.

3) 27,000 flat base maps. These shall be the same base map used as the folded base map in the before mentioned guide and gatefold map with maps on both sides. These maps shall be provided on an 11” x 17” tear-off pad. These quantities are for even years, in which odd years the quantities may be reduced or increased per PAO request.

4) ONLINE INTERACTIVE GUIDE/MOBILE APP:

· The Publisher shall create an electronic version of the Edwards Base Guide and Map that is viewable in popular browsers as well as tablets and smartphones, both Android and IOS.

· The online interactive Guide/Mobile App shall be made public the same day the printed products are delivered to the PAO.

· The magazine-style electronic interactive guide should resemble those created in Adobe Digital Publishing System and permit the addition of user on-demand audio/video (supplied by the PAO) and interactive pages. The smartphone app shall do the same and both shall follow the printed guide in chapter and design.

· All electronic versions will include links to EAFB social media outlets.

· The PAO can supply audio/video products of their choosing and may change the content at any time.

· All guide sections are posted online and are at the discretion and approval of the PAO.

· The Publisher will coordinate with the PAO regarding the layout, design and formatting of the interactive products.

· The Publisher will make revisions to the online publication as often as desired by the PAO to ensure the guide information remains up-to-date; the Publisher will have 30 days to comply.

· All high-resolution photographs will be uploaded to the Publisher’s server and linked from the low-resolution photograph content on the web page.

· Visitors will have the ability to search for all content, to include advertisers as well as the ability to download and print content.

· The Publisher hosts and maintains the Guide and Maps (complete with the advertising section) on their servers, updated solely by the publisher.

· The Publisher will update the advertising section as required by its customers to ensure quality is maintained.

· Both video and animated advertisements will be permitted in the electronic advertising section.

j. Provide the Public Affairs office the base map and guide covers with actual colors for approval 30 days prior to final printing.

k. The publisher shall submit a proposed production schedule for the products to the Public Affairs office and contracting officer for approval not later than two weeks after the contract award and thereafter four months prior to the beginning of each year's production for the life of the contract. Deviation from the schedule, contract terms and conditions shall be submitted in writing to the PAO and the contracting officer for approval prior to incorporating any change.

l. As needed, provide writing, editorial support and photographs for the editorial section pertaining to the local communities surrounding EAFB. All content must be approved by the Public Affairs office.

m. Use only the editorial material, photographs and art provided by and/or approved by the Public Affairs office.

n. Be responsible for the makeup of each page, subject to the Public Affairs office approval.

o. Use full color photographs throughout the base guide unless they are historic black and white photos used in the history. The cover of the base guide shall be a full color design unless specified differently by Public Affairs. The folded base map will feature a full color (same colors) replica of the photo or artwork used on the cover of the guide.

p. The Public Affairs office may choose to attend a “press check” before guide products are printed. At least two weeks’ notice is required.

q. The publications mentioned above are subject to the requirements of the current DoD Instructions 5120.4 and Air Force Instructions 35-113.

r. The publisher shall not make distribution outside the intended audience of Edwards Air Force Base. The publisher may provide a copy of the Edwards Air Force Base guide and map to an advertiser whose advertisement is carried therein.

s. The publisher shall not distribute any Edwards Air Force Base guide and map products in any form other than those described herein.

4. Advertising

a. Neither the publisher nor his or her representatives shall solicit advertisements in the name of Edwards Air Force Base or the Department of the Air Force. Active duty military, civilian personnel as well as those contracted by Edwards AFB are prohibited from soliciting, endorsing or accepting payment for advertisements.

b. The publisher shall not accept for publication advertisements that are worded or phrased to give the reader the impressions the Department of the Air Force in any way endorses guarantees or sponsors any product or service. Advertising that discriminates or implies discrimination against any person because of race, color, religion, sex, national origin, age, marital status, physical handicap, political affiliation or any other non-merit factor of the purchaser, user or patron shall not be carried. If a violation or rejection of this equal opportunity policy by an advertiser is confirmed, the publisher shall refuse to print advertising from that source until the violation is corrected.

c. The publisher shall not enter into exclusive advertising agreements with any firm, broker or individual.

d. No civilian enterprise comic or feature supplements shall be distributed with this publication.

e. The Public Affairs office will not sponsor the publisher’s advertisement team onto Edwards Air Force Base.

f. The front cover of the base guide shall not have advertising and will contain information determined by the Public Affairs office.

5. Cost

a. All proceeds from the sale of advertisements for these Edwards Air Force Base products belong to the publisher, who agrees to use such advertising sales for all publishing costs. There is no cost to the government for these products.

b. The published and electronic copies of the Edwards Air Force Base guide and maps become the property of the Department of the Air Force upon delivery at Edwards Air Force Base.

6. Contract Terms

a. This contract, unless sooner terminated as herein provided, shall run for a period of up to two years commencing on (award date). This contract may be extended by mutual agreement on a one-year basis for a period not to exceed four years total contract length. The first issue of the Edwards Air Force Base guide and map pursuant to this contract shall be delivered to EAFB on (date).

b. EAFB will make major revisions to the Edwards Air Force Base guide on a bi-annual basis (even years), while the publisher will continue to produce the guide on an annual basis (picking up or making revisions provided by the PAO during odd years) as long as each option year is exercised under this contract.

Options

1) The Government may extend the term of this contract on a two-year basis for a total period (basic and options) not to exceed four years total contract length by written notice to the contractor at least 30 days prior to the expiration of the contract; provided that the Government shall give the contractor a preliminary written notice of its intent to exercise the option at least 60 days before the contract expires. The preliminary notice does not commit the Government to exercise the option.

2) Exercise of the option is the exclusive right of the Government. If the Government exercises this option, the extended contract shall be considered to include this option change.

3) The total duration of this contract, including the exercise of any options under this clause, shall not exceed four years.

c. This contract may be terminated by the contracting officer prior to its expiration whenever the products and services to be provided by the publisher here under fail to comply with the provisions hereof, and publisher, after written notice from the contracting officer of such failure, fails to correct same within 60 days. Edwards Air Force Base shall not be obligated to renew this contract.

d. The contracting officer, by written notice, may also terminate the contract, in whole or in part, at the convenience of the Government in the event the Government no longer requires this service, or when it is in the Government's interest, such as with installation closures. Any such termination shall be at no cost to the Government. The Government will use its best effort to mitigate financial hardship on the publisher.

e. Default Clause

(1) The Government may, by written notice of default to the contractor, terminate this contract in whole or in part, if the contractor fails to:

(i) Deliver the products in the quantities required or to perform the services within the time specified in this contract or any extension;

(ii) Make progress, so as to endanger performance of this contract;

(iii) Perform any of the contract clauses of this contract.

(2) If the Government terminates this contract in whole or in part, it may acquire, under the terms and in the manner the contracting officer considers appropriate, supplies or services similar to those terminated. However, the contractor shall continue the work not terminated.

(3) The rights and remedies of the Government in this clause are in addition to any other rights and remedies provided by law or under this contract.

In witness whereof the parties hereto set their hands this day of ______20XX.

Name & Title of Contracting Officer Name & Title of Signer

Signature of Contracting Officer Signature of Person Authorized to Sign