SOW-Digital_Billboard_Advertising_2018-2019.docx

Statement of Work 52 Week Digital Billboard Advertising Campaign/ North Dakota Air National Guard 1400 32nd Ave. North Fargo, ND 58102-1051 15 August 2018 – 14 August 2019

Overview: The North Dakota Air National Guard (NDANG) is virtually unknown in large parts of the state of North Dakota. The NDANG Recruiting Team is proposing a long-term billboard campaign to saturate the entire state with North Dakota Air Guard messaging. Digital advertising is available throughout the state and will allow us to deliver a continuous message in remote parts of the state that we have very little presence in right now. We are attempting to break into markets on the extreme western part of the state and bolster awareness to support new recruiter hires in the Bismarck, Minot and Grand Forks regions as well as the local market in Fargo.

AD REQUIREMENTS:

1. Ads should measure no less than 10’x30’ in size

2. Ads should be full color with option to change artwork during the contract term

3. NDANG will provide artwork with word marked ANG logo

4. Ads should be run on a minimum of 30 digital locations statewide operating 24 hours per day for a period of 12 months starting no later than 1 September 2018

5. Ads should run for a minimum of 7 seconds per display

6. Monthly campaign should include a minimum of 21,000 displays per day

7. Cities targeted in this campaign should include:

Fargo, ND; Grand Forks, ND; Jamestown, ND; Bismarck, ND; Dickinson, ND; Minot, ND; Devils Lake, ND; Tioga, ND; and Alexander, ND.

8. Contact Information:

8.1 The successful offeror will provide a point of contact upon contract award, to include name, phone number, and email address (if available).

8.2 The North Dakota Air National Guard is a tax-exempt agency. Upon request, a copy of the North Dakota Air National Guard Tax-Exempt Certificate is available.

8.3 The responsible ND Air National Guard Contract Specialist is SMSgt Lee Gunderson, (701)-451-2330, email: lee.f.gunderson.mil@mail.mil

Contractor Manpower Reporting:

The contractor shall report all contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the ARMY collection site. The contractor is required to completely fill in all required data fields using the following web address: http://www.ecmra.mil.

Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year, beginning with 2013. Contractors may direct questions to the help desk at help desk at: http://www.ecmra.mil.