SOW-Restroom_Wall_Advertising_2018-2019.docx

Statement of Work 12-Month Restroom Billboard Advertising Campaign/ North Dakota Air National Guard 1400 32nd Ave. North Fargo, ND 58102-1051 15 September 2018 – 14 August 2019

Overview: The North Dakota Air National Guard (NDANG) is virtually unknown in large parts of the state of North Dakota and surrounding recruiting areas. The NDANG Recruiting Team is proposing a long-term, low-cost advertising campaign to saturate the entire state and surrounding area with North Dakota Air Guard messaging. We are seeking a unique, high-traffic medium that is available across the entire state and feel that restroom advertising provides a captive audience in a large number of locations that will meet our target demographics.

AD REQUIREMENTS:

1. Ads should measure no less than 8”x 10”

2. Ads should be full color

3. NDANG will provide artwork with word marked ANG logo

4. Ad placement should include area-wide locations patronized by men and women 18-26 years old and parents 25-54 years old

5. Ads should be visible to patrons in both male and female restrooms at each location

6. Ads will be placed in all locations for a period of 12 months starting no later than 15 September 2018

7. Monthly campaign should include a minimum of 240 ads

8. Cities targeted in this campaign should include:

Fargo, ND; West Fargo, ND; Grand Forks, ND; Wahpeton, ND; Jamestown, ND; Bismarck, ND; Mandan, ND; Dickinson, ND; Minot, ND; Williston, ND; Stanley, ND; Tioga, ND; Killdeer, ND; Watford City, ND; Moorhead, MN; Detroit Lakes, MN; Breckenridge, MN; Fergus Falls, MN; East Grand Forks, MN

9. Contact Information: SMSgt Merri J Filloon

9.1 The successful offeror will provide a point of contact upon contract award, to include name, phone number, and email address (if available).

9.2 The North Dakota Air National Guard is a tax-exempt agency. Upon request, a copy of the North Dakota Air National Guard Tax-Exempt Certificate is available.

9.3 The responsible ND Air National Guard Contracting Officer is SMSgt Lee F Gunderson, email: lee.f.gunderson.mil@mail.mil.