Atch_1;_Base_Guide_SOW.pdf

SHEPPARD AIR FORCE NEWCOMERS GUIDE, MAP, AND ONLINE FLYER

STATEMENT OF WORK

For and in consideration of the mutual promises of, and mutual benefits derived by the parties hereto, this contract is made and entered into by and between the contracting officer, Sheppard Air Force Base, Texas, and _____________________________, herein after referred to as the publisher.

I. General Provisions. This contract provides for the publisher to produce three (3) separate items:

a. A guide to be known as the Sheppard Air Force Base (SAFB) Newcomers Guide, hereafter referred to as the Base Guide. The Base Guide must consist of not less than 40 pages for SAFB information, 10 pages for local community information, and a foldout map of SAFB with a map of Wichita Falls TX printed on the reverse of the SAFB map.

Each page to be no less than 8 ½ by 11 inches except for the foldout map. The cover and backing will be printed on 80# stock or better and have a UV coating.

b. A folding map to be known as the Sheppard Air Force Base Map, hereafter referred to as the Map. The Map of Wichita Falls TX should be printed on the reverse side of the Sheppard map. When folded to its smallest size the map will be 3 ¾ inches wide by 8 ¾ inches long and 34 ½ inches wide by 22 ¼ inches high unfolded. The cover page of the map shall have only the name of the base and any other artwork used as a graphic. No advertising shall appear on the front of this fully-folded page. Disclaimers from Paragraph II, J shall be appear in the map but not on the front cover.

c. An Online Flier in full color at the size of a CD (5”x5”). The Online Flier will be distributed in welcome packets or at orientations to direct newcomers and their families to view the guide online at both the installation’s and the publisher’s website; the guide will also be formatted to be viewed on mobile devices. The Publisher will make revisions to the online publication, on a semi-annual basis, to ensure the guide information remains up-to-date. The Online Flier helps to reduce consumable resources.

II. Publisher Requirements. Publisher shall:

a. Comply with provisions of Department of Defense Instruction 5120.4 and Air Force Instruction 35-101 and the provisions and requirements as contained herein.

b. Use only the editorial material, photographs and art provided by the SAFB Public Affairs Office.

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c. Be responsible for the layout of each page, subject to the SAFB Public Affairs Officer’s approval.

d. Solicit all advertising.

e. Use at least 70# paper stock on all inside pages. The publication will be perfect bound with quality three-knife, fine-edge trimming.

f. Offer unlimited use of color and black and white graphics to include posterization, screens, tints, computer enhancement, full-page bleeds and spot color throughout the publication.

g. Provide qualified personnel for complete design and make up assistance for the guide/map and online flyer.

h. The publisher shall provide color reproduction of photographs and artwork throughout the Base Guide, Map, and Online Flyer.

i. The inside front cover and inside/outside back cover of the guide may be sold for advertising. If not sold, a color photograph(s) provided by the SAFB Public Affairs office will be used.

j. Print the following disclaimer in type no smaller than six point in the masthead of each issue:

“Published by (Name of Publisher), a private firm in no way connected with the United States Air Force, under exclusive written contract with Sheppard Air Force Base. This commercial enterprise guide is an authorized publication for members of the U.S.

military services. Contents of the Sheppard base guide are not necessarily the official views of, or endorsed by, the U.S. Government, the Department of Defense, or the Department of the Air Force.”

“The appearance of advertising in these publications, including inserts or supplements, does not constitute endorsement by the Department of Defense, Department of the Air Force (Name of Publisher), of the products or services advertised.”

“Editorial content is written, edited and prepared by the Sheppard Air force Base Office of Public Affairs.”

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k. Furnish the SAFB Public Affairs Office galley proofs of all editorial copy to be used in the publications not later than 60 days before publication, and permit the public affairs office 14 calendar days for review and correction.

l. Publish and deliver 3,000 copies of the Base Guide, 500 copies of the Online Fliers and 4,000 copies of the Map to the SAFB Public Affairs Officer, or their representative, by 12 January each year.

m. The publisher shall not make distribution outside the intended audience of SAFB. The publisher may provide copies of each issue of the SAFB Guide/Map and Online Flyer to advertisers.

III. Sheppard AFB Public Affairs requirements. The public affairs office shall:

a. Furnish all editorial material, photographs, cutlines, and artwork used in the publications.

The public affairs officer assumes responsibility for the security and accuracy of content provided. The SAFB public affairs officer shall specify design and layout of editorial content and may specify advertising layout to enhance communication effectiveness of the guide/map.

b. Deliver to the publisher, no later than 1 November of each year, all editorial materials, photographs, cutlines, and art for the SAFB Base Guide, Map, and Online Flyer.

c. Review advertisements prior to publication to identify those that are contrary to law, policy or regulation.

d. Be responsible for proofing all editorial copy and checking for security of contents.

e. Return editorial comments to Publisher within 14 calendar days of receipt (see paragraph

II, K).

IV. Advertising:

a. Neither the publisher nor his representatives shall solicit advertisements in the name of SAFB or the U.S. Air Force. Active duty military and civilian employees are prohibited from soliciting, endorsing or accepting payment for advertisements.

b. The publisher shall not accept for publication advertisements that are worded or phrased in a manner which gives the reader the impression that the U.S. Air Force in any way endorses, guarantees, or sponsors any product or service. Advertising that implies discrimination against any person because of race, color religion, sex, national origin, age, marital status, physical handicap, political affiliation, or any other non-merit factor of the

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purchaser, user or patron shall not be carried. If a violation or rejection of this equal opportunity policy by an advertiser is confirmed, the publisher shall refuse to print advertising from that source until the violation is corrected.

c. The publisher shall not enter into exclusive advertising agreements with any firm, broker, or individual.

V. Cost:

a. All proceeds from the sale of advertisements for the SAFB Guide/Map and Online Flyer go to the publisher, who agrees to look exclusively to such advertising for all costs and profits, if any.

b. The publisher agrees to bear all costs and expenses of publishing the SAFB Guide/Map and Online Flyer. It is expressly agreed that neither the commander of SAFB, his representatives and successors, or SAFB be liable for any expenses or obligations incurred in publishing the SAFB Guide, Map, and Online Flyer.

c. No appropriated funds of the United States shall become due or be paid to the publisher by reason of this contract.

d. The publisher shall not be required to pay money to SAFB, or to provide goods, services, or considerations not directly related to publishing the SAFB Guide, Map, and Online Flyer.

VI. Terms of Contract:

a. This contract, unless sooner terminated as herein provided, shall run for a period of five

(5) years commencing on date of the awarded contract.

b. The first issue of the SAFB Guide, Map, and Online Flyer pursuant to this contract shall be published in January 2020.

c. This contract may be terminated by the Contracting Officer prior to expiration whenever the products and services to be provided by the publisher hereunder fail to comply with the provisions hereof, and publisher, after written notice from the Contracting Officer of such failure, fails to correct same within a reasonable time.

d. The Contracting Officer may also terminate this contract at the convenience of the Government in the event the Government no longer requires this service.

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