ESBD_483938_1768595508210_Scope of Work_Creative and Human Design Services.pdf

The University of Texas MD Anderson Cancer Center (MD Anderson)

Request for Proposal (RFP) Statement of Work (SOW) Creative and Human Centered Design Services

Table of Contents

1. BACKGROUND INFORMATION

1.1. MD ANDERSON BACKGROUND

1.2. MD ANDERSON INNOVATION BACKGROUND

2. BUSINESS OBJECTIVES

3. MINIMUM REQUIREMENTS

4. APPROVAL OF CONTRACTOR RESOURCES

5. PERFORMANCE MANAGEMENT

6. PRESENTATION

7. OVERALL ASSUMPTIONS

1. Background Information

1.1. MD Anderson Background

The University of Texas MD Anderson Cancer Center (MD Anderson) in Houston, Texas, celebrating eight decades of Making Cancer History™, is one of the world’s most respected institutions devoted exclusively to cancer patient care, research, education, and prevention. Created by the Texas Legislature in 1941 as a component of The University of Texas System, MD Anderson continues to rank among the nation’s top cancer hospitals in the U.S. News & World Report’s Best Hospitals survey for over 30 years.

MD Anderson was one of the first three federally designated comprehensive cancer centers by the National Cancer Act of 1971. Over 150,000 people annually seek care at MD Anderson. The team approach to cancer care, pioneered at MD Anderson, has been strengthened by consolidating specialty clinics into multi-disciplinary care centers that allow patients to receive more ambulatory care and treatment in a single location.

1.2. MD Anderson Innovation Background

The Innovation Center at MD Anderson offers a unique opportunity to implement the transformational changes needed to keep the institution relevant in this rapidly changing new world. The team bridges the worlds of business strategy, technology and design: we exist at a place where digital opportunities, human creativity, and new ways of combining the two are allowing us to create unprecedented outcomes for our patients and stakeholders.

Since its inception in 2015, the Innovation team at MD Anderson has focused on four models of innovation: working to develop strategic insights and opportunities for leaders across the organization, identifying and solving problems, accelerating ideas and initiatives that bring value, and fostering a culture of innovative thinking. The Innovation team chose these models to best help the institution envision a future state that doesn’t just bring us up to par with competitors but allows us to leapfrog ahead and lead in all areas of care delivery, experience and operations. The world’s premier cancer center should not be limited to only top-ranked research. To best support our MD Anderson community, additional resources are needed to develop new strategies and our people while executing our mission to end Cancer.

2. Business Objectives

MD Anderson is seeking a qualified design firm to lead creative and design services that enable the Innovation team to develop and implement impactful design solutions. Leveraging relevant research and insights from both internal and external sources, the selected firm will deliver strategy-driven design experiences, actionable implementation plans, and stakeholder engagement solutions that advance our innovation initiatives and organizational transformation goals.

The ideal firm will demonstrate expertise in human-centered design, human factors, and futures and foresight methodologies, with capabilities across a range of design and innovation services, including but not limited to:

2.1 Lead business transformation projects of all sizes with strategy-driven, human-centered design approaches.

2.2 Assess innovations for market desirability, business viability, and technical feasibility.

2.3 Evaluate and assess emerging technologies and their applications.

2.4 Test, prototype, and simulate solutions.

2.5 Execute project management, marketing and communications, and copywriting.

2.6 Develop front-end and back-end websites with UI/UX design capabilities.

2.7 Design graphics, user interfaces, and spatial experiences.

2.8 Provide communications strategy development.

2.9 Develop design systems and style guides for consistency across touchpoints.

2.10 Create service blueprints and system-level design strategies.

2.11 Design data visualizations for complex healthcare information.

2.12 Apply iterative design methodologies.

2.13 Integrate user experience and service design into physical spaces.

2.14 Develop behavioral change design strategies and comprehensive end-to-end service design frameworks.

MD Anderson will allocate its own staff with expertise in project management, technical support, domain knowledge, relevant subject matters, and business process management, as needed, to work with the selected firm(s) to conceptualize, synthesize, and deliver pursuant to the award(s).

3. Minimum Requirements

Qualified proposer(s) must meet the following requirements:

3.1 Must demonstrate expertise in human-centered design principles with proven experience designing services, spaces, and stakeholder experiences focused on patient and end-user needs.

3.2 Must conduct user research through methods including journey mapping, contextual inquiry, interviews, and facilitation of focus groups and collaborative sessions.

3.3 Must synthesize research insights through multiple mediums (illustrations, storyboards, high-fidelity mock-ups, prototypes, etc.) that accurately represent final user experiences.

3.4 Must provide implementation planning and stakeholder experience strategy with execution support.

3.5 Must deliver change management and training programs.

3.6 Must create compelling presentations that bring clarity to complex ideas.

3.7 Must establish measurable design outcomes and success metrics.

4. Approval of Contractor Resources After the submission of identified resources and any pre-placement meetings, MD Anderson will approve or reject the identified resource(s) and notify Contractor in writing. Contractor reserves the right to request written feedback from MD Anderson on rejected resources.

5. Performance Management If at any time MD Anderson, in its reasonable judgment, determines that a Contractor Resource is unsatisfactory or has failed to comply with MD Anderson rules, regulations, or policies, MD Anderson shall so advise Contractor and Contractor shall promptly take action to correct the situation by removing the resource. Upon request by MD Anderson, replacing the removed Contractor with a qualified resource with similar experience and skills as soon as reasonably possible. All replacement resources provided by Contractor are subject to the requirements. Contractor will consider information provided by MD Anderson regarding the performance of each resource.

6. Presentation After an initial review of RFP responses, MD Anderson will identify a short list of vendors for presentations and product demonstrations. Some questions from the RFP will be extended and used as a basis for presentations.

7. Overall Assumptions

MD Anderson operates under the following assumptions for all engagements:

7.1 All services delivered will meet industry-leading standards of quality and be free of material errors or deficiencies, subject to MD Anderson acceptance criteria and review.

7.2 Proposer(s) will provide qualified, experienced resources who are subject to MD Anderson approval and remain available throughout the contract period.

7.3 Scope and schedule may require adjustment based on emerging insights, learnings, and dependencies; vendor flexibility and responsiveness are expected.

7.4 All work products, deliverables, and intellectual property created during this engagement will be owned by MD Anderson, as specified in the executed agreement.

7.5 Proposer(s) will comply with all applicable data security, privacy, and regulatory requirements.

7.6 MD Anderson will provide reasonable access to relevant stakeholders, subject matter experts, and data necessary to complete the work.

7.7 Proposer(s) will maintain regular communication and reporting cadence as agreed upon with company leadership.

7.8 Proposer(s) may use of qualified subcontractors, subject to company approval.

7.9 Proposer(s) will proactively disclose the use of generative AI or advanced AI technologies in developing deliverables, including the nature and extent of AI usage.