ESBD_399856_1741019835902_Proprietary Purchase Justification.pdf
PDF 262 KB Posted
- Solicitation number
- 362-25-0350
- Issued by
- Bexar County, Texas
About this file
This is an interoffice memo from the Texas Lottery Commission's Executive Director Ryan Mindell requesting approval for a proprietary purchase agreement with Spurs Sports & Entertainment, LLC for promotional and marketing opportunities with the San Antonio Spurs basketball team. The partnership would span the 2025-26 and 2026-27 seasons, including season-long promotions and marketing opportunities through in-venue, digital, social, and broadcast spaces across 41 home games per season starting in Fall 2025.
The justification for this proprietary purchase is based on the San Antonio Spurs being the only major professional NBA team in central Texas, with average attendance exceeding 18,000 in the 2024-2025 season. The Texas Lottery has maintained a successful partnership with the Spurs since 2016 (except during the 2020-21 pandemic season). The agency believes this partnership will enhance lottery ticket sales and generate additional revenue for the Foundation School Fund by leveraging the Spurs' brand strength and reaching new potential players through live sports engagement. No specific pricing terms are mentioned in the document.
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Text version
To: File
CC: Robert Tirloni, Lottery Operations Director Heidi Moreno, Advertising and Promotions Manager Debbie Pina, Purchasing Manager Juanita Rylee, Contracts and Procurement Manager
From: Ryan Mindell
Date: February 5, 2025
Re: Proprietary Purchase for Spurs Sports & Entertainment, LLC representing San Antonio Spurs
Basketball
Pursuant to Executive Director Order No. 24-0116 and 16 Tex. Admin. Code §401.101, et. seq., this is a memo to file for the proprietary purchase of participation in a promotional event to educate and promote Texas Lottery games.
The San Antonio Spurs is the only major professional sports team that competes in the NBA in central Texas.
Regular season attendance for the 2024-2025 season averaged over 18,000. Texas Lottery has participated in promotions with the San Antonio Spurs since 2016 apart from the 2020-21 season due to the pandemic.
Spurs Sports & Entertainment, LLC representing the San Antonio Spurs has proven to be a reliable and consistent partner. For these reasons, the Texas Lottery is choosing to partner with the San Antonio Spurs for the 2025-26 and 2026-27 seasons.
The Texas Lottery partnership with Spurs Sports & Entertainment, LLC would include season-long promotions and marketing opportunities both in venue and through digital, social, and broadcast spaces. The season typically includes forty-one home games scheduled starting in the Fall of 2025. The associated promotional and marketing support generated from this agreement provides an opportunity for members of the public who might not typically purchase a lottery ticket to do so, because of the appeal and engagement provided by live sports.
The agency believes the strength of the San Antonio Spurs brand combined with the opportunity to reach additional players with the Texas Lottery brand will enhance sales of lottery games and contribute positively to lottery sales and revenue generation for the Foundation School Fund.
I am approving this request for a proprietary purchase.
Ryan Mindell Executive Director
File details come from the government source that posted it. Updated .