ESBD_370933_1722970193608_5510000321_Communication_Firm ESBD.docx

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Communication Firm
Solicitation number
5510000321
Issued by
Travis County, Austin City, Texas

About this file

This document is a Request for Proposal (RFP) issued by the Texas Department of Agriculture (TDA) to solicit proposals from qualified vendors for the responsible production of advertising, marketing, and promotional materials. The deliverables required include collateral, website graphics and design, presentations, photographs, graphic design, illustrations, filming, editing, equipment rentals, display materials, and brochures to meet TDA's as-needed performance requirements. The selected respondent(s) may be assigned individual projects or required to submit creative briefs throughout the year. The contract term is from September 1, 2024 to August 31, 2025, with the possibility of three one-year renewal options.

The RFP outlines the evaluation criteria, which include respondent past performance, qualifications and experience (30%), respondent's proposed plan for providing services (40%), and the reasonableness of the proposed cost (30%). Respondents must submit a detailed cost proposal using the provided Exhibit C form. The RFP also includes requirements for HUB subcontracting plans, references, and conflict of interest disclosures. TDA will make the award decision based on the best value for the state.

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Texas Department of Agriculture (TDA) Purchasing and Contracting Office 1700 N. Congress Avenue Austin, Texas 78701 CONTRACT No.

5510000321

SOLICITATION NO. 5510000321
TYPE OF SOLICITATION

REQUEST FOR PROPOSAL (RFP)

DATE ISSUED

8/6/2024

Communication Firm Respondent must submit sealed response no later than 1:00 PM CT on through 8/21/2024, to the following address:

Attention: bidroom@texasagriculture.gov For information contact:

Alfredo Aguirre Phone: (512)-463-9779 E-mail: Alfredo.Aguirre@TexasAgriculture.gov

RESPONSE (Respondent must fully complete)

ACKNOWLEDGMENT OF ADDENDA:

(Respondent acknowledges receipt of Solicitation addenda and related documents numbered and dated:

ADDENDUM NO.
DATE
ADDENDUM NO.
DATE

NAME AND ADDRESS

OF RESPONDENT:

RESPONSE DATE
TELEPHONE NO. (Include area code)

SIGNATURE OF AUTHORIZED REPRESENTATIVE

NAME AND TITLE OF AUTHORIZED REPRESENTATIVE

CERTIFICATION, DISQUALIFICATION, AND REMEDIES. Respondent must submit its response electronically to Bidroom@texasagriculture.gov before the due date and time posted on posted on the Electronic State Business Daily (ESBD)

ATTENTION: It is the responsibility of interested parties to periodically check the above method for updates to this solicitation prior to submitting a response. Respondent’s failure to periodically check the method above will no way release the selected Respondent (Contractor) from “addenda or additional information” resulting in additional costs to meet the requirements of this solicitation.

By signing this document, Respondent represents and warrants that all statements, certifications, and information submitted in response to this solicitation are true, current, complete, and accurate. Failure to sign will disqualify response. TDA may pursue and enforce any available remedies against Respondent for making false statements, including disqualifying the Respondent’s response, immediately cancelling any Contract awarded to Successful Respondent, or recommending State of Texas debarment.

Texas Department of Agriculture Page intentionally left blank.

PCO 805 RFx Template Version 4 Revision 04/12/2024 Table of Contents

SECTION I – INTRODUCTION AND STATEMENT OF WORK5
1INTRODUCTION5
2BackGRound5
3Legal Authority6
4Definitions6
5Scope of Work/Specifications7
6INVOICING AND PAYMENT10
7contract term15
8No Exclusivity in Award16
SECTION II – ADMINISTRATIVE INFORMATION16
1SCHEDULE OF EVENTS16
2INQUIRIES16
3SUBCONTRACTING AND HUB SUBCONTRACTING PLAN18
4Pre-proposal Vendor Conference19
5SOLICITATION RESPONSE COMPOSITION AND DELIVERY20
6Exceptions23
Section III – Solicitation Response Evaluation and Award Process23
1EVALUATION CRITERIA23
2AWARD27
Section IV – Respondent’s Narrative Proposal27
1Executive Summary27
2History of Respondent’s business entity and EXPERIENCE27
3Project Work Plan27
4Electronic and Information Resources (EIR) Accessibility27
5Value-Added Benefits27
6Key Staffing Profile27
Section V – required respondent information28
1Respondent Narrative28
2AFFIRMATIONS AND CERTIFICATIONS28
3Company Profile28
4Financial Responsibility Questionnaire29
5Ethics Affirmation29
6References29
7CONFLICT OF INTEREST30
8Data Security Requirements32
Section VI – COST PROPOSAL32
Section VII – Additional Terms and Conditions32
1Amendment32
2Offer Period32
3Costs Incurred33
4Contract Responsibility33
5Electronic and Information Resources (EIR) Accessibility33
6Respondent Waiver – Intellectual Property33
7Texas State Auditor’s Office34
8INSURANCE34
9PROTEST34
SECTION VIII – Exhibits & SUBMISSION CHECKLIST35

Version 4 Release 04/12/2024

SECTION I – INTRODUCTION AND STATEMENT OF WORK

INTRODUCTION

The Texas Department of Agriculture (TDA or Department), an agency of the State of Texas, issues this REQUEST FOR PROPOSAL (RFP) to solicit Proposals from qualified vendors for responsible production of advertising, marketing, and promotional materials, including but not limited to, collateral, website graphics and design, presentations, photographs, graphic design, illustrations, filming, editing, equipment rentals, display materials, and brochures, as required, to meet TDA’s as-needed performance requirements. The firm will need to provide advertising marketing, social media marketing, production services, brand development, event planning and management. Respondent will be required to provide TDA with the deliverables as specified in this RFP and as agreed upon under any contract(s) resulting from this solicitation, as described in this Section II and in this solicitation. TDA’s objective is to obtain the services that represent the best value for TDA and the State of Texas, according to the terms and conditions of this solicitation.

RESPONDENTS ARE CAUTIONED TO READ THE INFORMATION CONTAINED IN THIS SOLICITATION CAREFULLY AND TO SUBMIT A COMPLETE RESPONSE TO ALL REQUIREMENTS AND QUESTIONS AS DIRECTED.

All costs associated with the solicitation must be included in Respondent’s proposal. Proposals that do not meet all the requirements or contain all the required documentation specified in this solicitation may be rejected as non-responsive.

BackGRound Established by the Texas Legislature in 1907, TDA was created to gather statistics on crops and livestock and to educate farmers on advanced farming methods and practices. Over time, TDA’s responsibilities expanded significantly, including the absorption of the Texas Department of Rural Affairs and the State Office of Rural Health in 2011.

TDA touches the lives of nearly every Texas citizen and is charged with protecting consumers by ensuring standards are upheld with licensed professionals and businesses. These standards provide an environment for consumers to conduct business with confidence with those licensees. TDA serves the public by providing public protection, consumer confidence and health protection.

The Department has regulatory responsibility to ensure licenses are appropriately issued and renewed. TDA strives to provide accessible and responsive services that strengthen public safety and consumer protection. Today, TDA performs a wide variety of regulatory, nutrition, economic development, and marketing activities, such as:

1) Regulating the production and transport of agricultural commodities and reviewing commodity board budgets;

2) Administering numerous federal and state nutrition assistance programs for children and adults;

3) Regulating agriculture-related activities in the marketplace to protect consumers, such as retail package content and weighting device calibration and the registration and use of agricultural, residential, and commercial site pesticide applications;

4) Providing financial assistance for agribusinesses and rural enterprises, rural healthcare facilities, and community infrastructure projects to promote economic development in rural Texas; and

5) Promoting Texas agricultural and rural products locally, nationally, and internationally.

The purpose of this procurement is for TDA to obtain the services of one or more contractors who shall be responsible for production of advertising, marketing, and promotional materials, including but not limited to, collateral, website graphics and design, illustrations, presentations, photographs, graphic design, filming, editing, equipment rentals, display materials, and brochures as required, to meet TDA’s as-needed performance requirements.

Selected Respondents may be assigned individual projects throughout the year, or they may be required to submit creative briefs (Creative Briefs) to allow TDA to compare approaches from multiple contracted vendors. Creation and response to Creative Briefs is not a billable service.

TDA does not guarantee any volume, usage, or compensation to be paid to any Contractor under any Contract resulting from this Solicitation. Additionally, all TDA contracts are subject to appropriations, the availability of funds, and termination.

Legal Authority This solicitation is issued pursuant to TDA's authority in Chapter 12 of the Texas Agriculture Code and pursuant to Texas Government Code, Title 10, Subtitle D, Chapter 2156, Subchapter C, Sections §§2156.121 – 2156.127. Pursuant to Section §2155.131 of the Texas Government Code and 34 TAC §20.82. Competitive sealed Proposals will be received before the deadline set forth below in this solicitation.

Definitions The following words and terms shall have the following meanings unless the context clearly indicates otherwise. These definitions shall apply to this solicitation, including the terms and conditions attached to the solicitation, and any contract entered into by the parties as a result of this solicitation.

1) Addendum means a written clarification or revision to the solicitation issued by the TDA. Bidder must acknowledge receipt of any addenda in the submission of the Bid.

2) Amendment means the final written agreement signed and dated by TDA and Respondent(s) selected for an award as a result of this solicitation subsequent to the effective date of the Contract, which amends, changes, extends, modifies or revises the Contract.

3) Business Days-means Monday through Friday except for federal, state, and legal holidays observed by the State of Texas.

4) Centralized Master Bidders List which is a public website comprised of businesses interested in contracting with the state. It can be used by Respondents to identify potential respondents and historically underutilized businesses.

5) Contract means the final written agreement signed and dated by TDA and the respondent(s) selected for an award as a result of this solicitation, and includes the solicitation and all attachments, the Proposal(s) of any respondent(s) selected for an award, any appendices, final Proposals, amendments to the solicitation, schedules, or special provisions incorporated into the contract. This term also includes a purchase order. Purchase order is a legal document between two parties to purchase and sell commodities and/or services.

6) Contractor means an entity or individual selected for an award as a result of this solicitation and that enters into a Contract to complete the scope of work described in this solicitation and the Contract.

7) Contract Manager means a person designated by TDA or Contractor that is responsible for invoicing and payment under the Contract, and for monitoring the overall progress of the scope of work required by the Contract. Either party may designate the same individual to be both the Contract Manager and the Project Manager.

8) Days means calendar days unless otherwise specified.

9) Effective Date means the date TDA's Deputy Commissioner or duly authorized designee signs and dates a Contract resulting from this solicitation.

10) Electronic State Business Daily (ESBD) means the public website for posting state contracting opportunities managed by the Comptroller.

11) GT means Go Texan

12) Historically Underutilized Business (HUB) as defined by Chapter 2161 of the Texas Government Code.

13) Intellectual Property means worldwide legal rights or interests in intangible property evidenced by or embodied in: (1) any idea, design, concept, method, process, technique, apparatus, invention, discovery, or improvement that is capable of being patented; (2) any copyright or patent; (3) any work that is capable of being copyrighted, including moral rights or neighboring rights; (4) any trademark, service mark, certification mark, trade dress, trade name, or other indicia of source or origin; (5) any design, display, graphic design, letter or letter combination, logo, mark, number or number combination, phrase, word or word combination that indicates the origin, quality or source of goods or services and that is capable of being copyrighted; and (6) any rights, interests or property similar in kind or nature to the rights, interests or property created or resulting from this solicitation. The intellectual property of a party includes all worldwide intangible legal rights or interests that the party may have acquired by assignment or license with the right to grant sublicenses.

14) Project means the purpose, result, or work to be accomplished as a result of the Contract.

15) Project Manager means the person assigned by TDA or Contractor that is responsible for managing the day-to-day work of the Contract.

16) Proposal means a response submitted to TDA as a result of this solicitation.

17) Respondent means an entity or individual that submits a Proposal or offer

18) Scope of Work or Statement of Work (SOW) means the deliverables, services and work set out and defined in the Contract and described in this solicitation.

19) Solicitation means this RFP,

20) Successful Respondent refers to the respondent awarded a contract resulting from this solicitation.

21) TDA means the Texas Department of Agriculture. TDA may also be referred to as the "Department."

Scope of Work/Specifications TDA is seeking a Proposal(s) from respondents to provide comprehensive production of advertising, marketing, and promotional materials, including but not limited to, collateral, website graphics and design, illustrations, presentations, photographs, graphic design, filming, editing, equipment rentals, display materials, and brochures as required, to meet TDA’s as- needed performance requirements. TDA will oversee all performance as further described in this Statement of Work (SOW).

Goals and Objectives A. The goal of this solicitation is to obtain services from a respondent who will inform Texas citizens of TDA campaigns and initiatives through all facets of media communications.

Deliverables

#
Activities
deliverables
1
Description: Implement a strategic, results-driven advertising and marketing campaign supporting Texas agriculture, locally produced food, or other TDA program initiatives. This includes media buying, planning, and reconciliation for various channels such as broadcast, print, interactive, radio, out-of-home, and direct mail. The deliverable should consist of approved media placements, rates, and a comprehensive campaign strategy.

Comprehensive Advertising and Marketing Campaign

2
Description: Provide ongoing management, creative development, and execution for social media sites, including Meta (formerly Facebook), Instagram, LinkedIn, X (formerly Twitter), and YouTube. This includes influencer marketing, online advertising, and META advertising. The deliverable should showcase a coordinated effort with TDA, featuring content and programs that align with the overall marketing strategy.

Social Media marketing management

3
Description: Deliver full production services, creating and producing advertising, presentation materials, collateral, publications, promotional items, exhibits, brochures, banners, and PSAs. This includes services such as television and radio production, digital and video production. Provide the final versions of audio and visual materials as specified in the Creative Brief.

Production (print/audio/visual) services

4
Description: Produce promotional events and collateral materials to support TDA’s efforts at local, state, and national meetings, conferences, and trade shows. This includes event management, collateral creation, and tradeshow management. The deliverable should include materials that complement marketing/communication initiatives and adhere to the brand identity.

event planning and maNagEment support

5
Description: Provide ongoing development and maintenance for the GO TEXAN website or other TDA programs, including graphic design services, technology, software, testing, and troubleshooting. Develop and implement a robust social media strategy promoting the GO TEXAN program and its products or other TDA programs. The deliverable could encompass website design, mobile app development, SEO, SEM, and digital/video production.

interactive media development and maintenance

Note: The due dates for these deliverables will be specified in the Creative Brief for each project upon acceptance of TDA’s review of the developed materials meeting the requirements outlined in the Creative Brief.

1) Acceptance Criteria All materials must be provided to TDA in an industry accepted electronic format such as Microsoft Word, Microsoft PowerPoint, or Adobe Creative Suite, or as otherwise specified by TDA.

reporting Requirements Successful Respondent shall maintain records, collect data, and provide reports as requested by TDA. Any reports requested will be submitted via e-mail to designated TDA staff. TDA may utilize these reports as part of its review and oversight of Successful Respondent’s performance.

Successful Respondent shall submit to TDA its reports that contain all the following information:

1) Reports and Meetings Overview

TYPE
FREQUENCY
PURPOSE
COMPONENTS

Monthly Status Reports

Monthly
Provide project updates and highlight achievements.
1. Project Overview

2. Deliverables Status

3. Budget Status

4. Timeline Adherence

5. Risk Assessment

6. Upcoming Milestones

Project Planning Meetings
Biweekly/as needed
Ensure alignment on project objectives and expectations.
1. Project Overview

2. Timeline Review

3. Deliverables Discussion 4. Budget Discussion

5. Risk Management

6. Creative Briefs for Upcoming Projects

Quarterly Review Meetings
Quarterly
Conduct a comprehensive review of project performance.
1. Project Performance Review

2. Budget Analysis

3. Client Feedback

4. Quarterly Planning

5. Strategic Adjustments

6. Continuous Improvement

PROJECT CALENDAR (Implementation) The proposed schedule will ensure the completion of deliverables by specified dates. Workflow and milestones such as training, deliverables, invoicing, and quality assurance activities should be included.

PROJECT PLAN – PRICE TO VALUE/BEST VALUE

While price is not the sole deciding factor, TDA expects the Cost Proposal to be based on the best value for the price proposed. This requires submission of a Project plan that aligns costs, resources, and activities for an overall determination of best value for the price.

A draft project plan detailing how Respondent will provide or implement the requirements of this solicitation must be included within Respondent’s response.

The draft project plan must detail how Respondent would address the following:

1) A description of the project organization;

2) A breakdown and detailed description of the different deliverables of the project;

3) Expected dependencies that exist within the project plan;

4) A schedule and work plan for the different deliverables of the project;

5) Any dependencies, caveats, or risks associated with the schedule; and

2) The methodology Respondent will employ to ensure the schedule for each deliverable is met.

INVOICING AND PAYMENT

The following procedures apply to invoicing and payment in addition to those listed in Exhibit A, Execution of Offer, Affirmation of Terms and Conditions, and Proposal Preferences, Paragraph 11 and 12.

Invoice Submission The Successful Respondent must submit invoices electronically to Texas Department of Agriculture, Accounts Payable, invoices@texasagriculture.gov , or mail to P.O. Box 12847, Austin, TX 78711-2847.

Invoices must include:

1) Name of Contractor exactly as shown on the contract, Texas Identification Number (TIN), and correct "Remit to" address;

2) Receiving entity name;

3) Contract/Purchase Order number;

4) Description, quantity, unit of measure, unit price, extended price of each item;

5) Total price;

6) Discount, if applicable, extended and deducted to arrive at a NET TOTAL for invoice; and

7) Attach supporting documentation, if required.

Payment:

1) Payment will be made in accordance with the Texas Prompt Payment Act, Texas Government Code, Chapter 2251. Payment normally will be made to Contractor within thirty (30) days after receipt of a properly prepared invoice or the receipt of and the acceptance of services ordered, whichever is later. State agencies are required by Chapter 2251 to pay properly submitted invoices within thirty (30) days or Contractor may charge a late payment fee established by law. Any contract resulting from this solicitation is contingent upon the continued availability of lawful appropriations by the Texas Legislature.

2) Under no circumstances shall TDA be obligated to make any payment (whether a progress payment or final payment) to Contractor, if any of the following conditions exists:

a. Contractor is in breach of the Contract;

b. Any portion of a payment is for services that were not performed in accordance with this Contract provided, however, payment shall be made for those services which were performed in accordance with this Contract;

c. Contractor has failed to make payments promptly to consultants or other third parties used in connection with services for which TDA has made payment to Contractor; and

d. If TDA, in good faith, determines that the balance of the unpaid fees is not sufficient to complete the services in accordance with this Contract; or if Contractor has failed to achieve a level of performance necessary to maintain the project schedule. No deductions shall be made from Contractor’s compensation on account of liquidated damages or other sums withheld from payments to other Contractors or on account of the cost of changes in the work other than those for which Contractor may be liable.

3) Payments for services purchased with state appropriated funds will be made through state warrants issued by the Texas Comptroller of Public Accounts. Payments by qualified ordering entities will be made through the entities’ local payment system.

4) Any additional expenses incurred by Contractor are the responsibility of Contractor and will not be paid by TDA.

5) TDA will not pay any per diem, travel, hotel, equipment, phone calls, paper, reproduction services, office space, or other incidental expenses related to performing the services required by the Contract.

TDA Responsibilities Contractor is responsible for planning, leading, and executing the work activities that are required for the completion of the Project. TDA will solely look to a Respondent for the performance of all contractual obligations that may result from an award based on this solicitation.

Respondent shall not be relieved of its obligations for any non-performance by its subcontractors.

TDA will oversee the Contractor’s Project and Contract Manager shall be responsible for the following tasks:

1) Monitor Contractor’s Performance A. Review and approve submitted invoices confirming receipt and completion of invoiced services;

B. Provide written confirmation of acceptance or rejection at the completion of deliverable review; and C. Performance reports should reflect the analytics of each media buy.

2) Communication A. Contact Contractor via telephone, e-mail, or web to meet the approved schedule;

B. Provide contact information for TDA staff with responsibilities under the Contract; and Make available appropriate individuals with reasonable notice of the circumstances requiring the staff member.

Contractor Responsibilities Contractor is responsible for planning, leading, and executing the work activities that are required for the completion of the Project. Contractor’s Project and Contract Manager shall be responsible for the following tasks:

1) Project Plan A. Present the proposed Project plan for approval;

B. Maintain the approved Project plan for the media campaign;

C. Identify potential deviations from the plan; and D. Notify TDA’s Contract Manager with a solution to stay on schedule.

2) Project Management A. Respond to support requests and resolve escalated issues within agreed upon time frames;

B. Establish detailed timelines and deliver on or before scheduled benchmarks dates, as outlined in Project schedule approved by TDA;

C. Execute work activities on the approved TDA project schedule;

D. Participate in planning meetings, as scheduled by the selected TDA representative;

E. Apply quality assurance processes on deliverables before submission and explain the quality assurance process; and F. Ensure the confidentiality of all information obtained from TDA.

3) Documentation A. Document the status of work performed and update TDA monthly information Security Requirements

Contractor shall adhere to the DIR’s Information Resources Security and Risk Management Policy, Standards and Guidelines as published in Texas Administrative Code, Title 1, Part 10, Chapter 202 and as authorized by the Information Resources Management Act, Chapter 2054, of the Texas Government Code. (See Exhibit K, Data Security Requirements)

Contractor shall adhere to the following policy standards:

Contractor shall ensure that security controls for Information Resources (including all data and reports associated with the background checks conducted under any Contract awarded under this solicitation, hereinafter "IR'') are not bypassed or disabled.

Contractor shall ensure that:

1) Security awareness is continually emphasized, reinforced, updated and validated;

2) The user must keep any data used in an IR system confidential and secure;

3) Contractor must take appropriate steps to ensure the integrity and security of all programs and data files created by, or acquired for, computer applications that will be utilized to perform the services requested by this solicitation;

4) TDA reserves the right to immediately terminate the Contract and cease all payment for services if Contractor does not comply with these security guidelines; if Contractor's IR security does not comply with industry standards; or if TDA does not consider Contractor's IR to be adequately secure;

5) The sale or release of data, reports or lists generated as a result of the services contemplated by this solicitation, to any entity, organization, or person other than TDA is strictly prohibited;

6) Contractor shall carefully assess the risk of unauthorized alteration, unauthorized disclosure or loss of the data for which it is responsible. Contractor shall immediately disclose any alterations, losses or risks to TDA in writing;

7) Contractor must have backup and contingency plans for disaster recovery based on risk assessment and business requirements;

8) Contractor is responsible for all, but not necessarily limited to, the following: the maintenance, monitoring and procurement of all computers, electronic devices, computer or network systems, contracts, leases, licenses, consulting arrangements or other agreements necessary for Contractor to deliver the services required by this solicitation; and

9) Contractor shall adhere to all other guidelines, laws, policies, practice standards, procedures and regulations promulgated by DIR, TDA, or the state that affect the scope of work contemplated by this solicitation.

TDA is solely responsible for data security, once the reports contemplated by this solicitation have been delivered to TDA, and the underlying data has been completely and permanently removed from Contractor's computers, electronic devices, networks, and/or systems.

Intellectual Property Intellectual Property means worldwide legal rights or interests in intangible property evidenced by or embodied in: (1) any idea, design, concept, method, process, technique, apparatus, invention, discovery, or improvement that is capable of being patented; (2) any copyright or patent; (3) any work that is capable of being copyrighted, including moral rights or neighboring rights; (4) any trademark, service mark, certification mark, trade dress, trade name, or other indicia of source or origin; (5) any design, display, graphic design, letter or letter combination, logo, mark, number or number combination, phrase, word or word combination that indicates the origin, quality or source of goods or services and that is capable of being copyrighted; and (6) any rights, interests or property similar in kind or nature to the rights, interests or property created or resulting from this RFP. The intellectual property of a party includes all worldwide intangible legal rights or interests that the party may have acquired by assignment or license with the right to grant sublicenses.

SPECIAL CONDITIONS OF RESULTING CONTRACT

During the term of any resulting contract, if any, for the purposes of promoting the associated TDA programs, Contractor will be granted temporary and limited licenses for use of TDA intellectual property including, but not limited to, the GT Agriculture, GT certified retirement communities, and GT non-Agriculture certification marks, Square Meals service mark, Certified Organic certification mark, as well as any successor trademarks.

a. "TDA shall grant to Contractor(s), if any, a limited, temporary, non-exclusive, non-transferable, royalty-free license to use the GO TEXAN certification mark, USPTO Registration Number 2485720 (“GT Mark”); the GO TEXAN Certified Retirement Community certification mark, USPTO Registration Number 3803593 (“CRC Mark”); the GO TEXAN non-Agriculture certification mark, USPTO Registration No. 4289561 ("Non-Ag Mark”); the Square Meals service mark, USPTO Registration Number 5814185 (“SM Mark”); and/or the Texas Certified Organic certification mark, USPTO Registration Number 87593333 (“CO Mark”) to use in connection with TDA’s commercial spots, Contractor’s promotion of the program(s), and TDA’s sponsorship of the program(s). Such use is permitted only in accordance with any resulting contract. Contractor agrees to use and display the certification marks in the form provided by TDA, unless Contractor obtains TDA’s prior written approval.

b. Upon request of TDA, Contractor(s), if any, agrees to furnish TDA with an accurate representation of any depiction, display, or use of the GT Mark, CRC Mark, Non-Ag Mark, SM Mark, or CO Mark in such media and formats as requested by TDA, and at no charge to TDA.

c. Contractor may provide the GT Mark, CRC Mark, Non-Ag Mark, SM Mark, or CO Mark to third parties only in connection with Contractor's limited rights provided in accordance with the Contract, if any, and with TDA’s prior written approval. Contractor accepts responsibility for any misuse of the GT Mark, CRC Mark, Non-Ag Mark, SM Mark, or CO Mark by third parties who obtain any of those marks from Contractor.

d. Contractor agrees that any use of the GT Mark, CRC Mark, Non-Ag Mark, SM Mark, or CO Mark shall be of high quality and will conform to any standards that may be set from time to time by TDA.

e. Contractor agrees that nothing contained in the Contract, if any, is intended as an assignment or grant to Contractor of any right, title, or interest in or to the GT Mark, CRC Mark, Non-Ag Mark, SM Mark, CO Mark or the goodwill attached to any of those marks, except as expressly provided for herein.

f. TDA represents to Contractor that it has the right to license the use of the GT Mark, CRC Mark, Non-Ag Mark, SM Mark, or CO Mark in accordance with the terms of the Contract, if any.

g. Contractor will not attack the validity of, or TDA's title to, the GT Mark, CRC Mark, Non-Ag Mark, SM Mark, or CO Mark.

h. All use of the GT Mark, CRC Mark, Non-Ag Mark, SM Mark, or CO Mark as allowed hereunder shall inure solely to the benefit of TDA.

i. Contractor agrees that any depiction, display, or use of the GT Mark, CRC Mark, Non-Ag Mark, SM Mark, or CO Mark must be approved in advance in writing by TDA and shall only include the display of the mark in its entirety. TDA has sole authority and absolute discretion to approve or deny any proposed depiction, display, or use of the GT Mark, CRC Mark, Non-Ag Mark, SM Mark, or CO Mark.

j. Contractor agrees that any use of the GT Mark, CRC Mark, Non-Ag Mark, SM Mark, or CO Mark shall not include the superimposition of other images, content, frames, or borders on top of, around, within, or below the marks.

k. TDA shall have the sole right and discretion to bring infringement or unfair competition proceedings involving the use of the GT Mark, CRC Mark, Non-Ag Mark, SM Mark, or CO Mark.

Project Change Management Any proposed changes to be made within the Contract, whether initiated by TDA or Contractor, must receive final written approval in the form of a Contract amendment and/or Purchase Order Change Notice (POCN).

Amendment The parties shall initiate changes to the Contract in a written instrument signed by an authorized Project or Contract Manager for each party. However, any proposed change to the contract amount or work to be performed, whether initiated by TDA or the Contractor, must receive final written approval in the form of a contract amendment or a Purchase Order Change Notice (POCN), which must be signed by an authorized representatives of TDA and Contractor who have authority to bind TDA and Contractor, respectively. The agreement to make the contract change must indicate the reason the change, amendment or POCN is necessary.

Project completion and contract closeout Requirements As part of contract close-out, TDA’s Contract Manager must compare actual performance against performance measures, goals and objectives, to determine whether all required work has been completed. A contract is completed when:

1) all goods or services have been received and accepted;

2) all reports have been delivered and accepted;

3) all administrative actions have been accomplished;

4) all agency-furnished equipment and materials have been returned;

5) all property inventory and ownership issues are resolved including disposition of any equipment or licenses purchases under the contract;

6) final acceptance from the project manager has been received;

7) A closeout meeting between TDA and Contractor is conducted prior to final payment and Contract closeout and;

8) final payment has been made to the contractor.

TDA’s Contract Manager must also ensure that vendor performance is reported to the Comptroller’s Vendor Performance Tracking System (VPTS) and that the contractor is aware of and is in compliance with records retention requirements.

contract term Initial Contract Term:

The Contract shall commence on September 1, 2024, or on the date of the last signature, whichever is later, and continue through August 31, 2025 unless sooner terminated under the terms of the contract. Any work done outside of the period of performance shall be provided at no cost to TDA.

Renewal Option:

The Contract may be renewed for up to three (3) additional one (1) year periods. TDA will notify Contractor of its intent to renew and will send a contract amendment to Contractor. Any extensions shall be in accordance with the original terms and conditions plus any approved changes. If renewal options are exercised, TDA will provide the new timeline and delivery schedule to Contractor. The total duration of performance under an option renew term shall not exceed the three (3) one-year renewals to be exercised by TDA at its sole discretion. Each option to renew term shall run concurrently with the state fiscal year as follows:

Option 1: September 1, 2025, through August 31, 2026 Option 2: September 1, 2026, through August 31, 2027 Option 3: September 1, 2027, through August 31, 2028 TDA may exercise an option to renew upon thirty (30) calendar days’ prior written notice to Contractor.

Termination:

The Contract shall terminate upon full performance of all requirements contained in the Contract, unless otherwise extended or renewed, in accordance with the Contract terms and conditions.

No Exclusivity in Award There shall be no exclusivity under any Contract awarded pursuant to the terms of this solicitation. TDA may re-solicit the services under this solicitation at any time for any reason if it is in the best interests of TDA or the State of Texas to do so.

SECTION II – ADMINISTRATIVE INFORMATION

1. SCHEDULE OF EVENTS

TDA intends to proceed according to the following schedule. These dates represent a tentative schedule of events. TDA reserves the right to change the dates in the schedule of events above upon written notification to prospective respondents through a posting on the posted on the Electronic State Business Daily (ESBD)

Events
Dates/Times

Solicitation Publication on posted on the Electronic State Business Daily (ESBD) the Electronic State Business Daily (ESBD) at:http://www.txsmartbuy.com/esbd 8/6/2024

Pre-Proposal Conference:
8/8/20243:00 PM CT
Deadline for Questions:
8/9/2024 1:00 PM CT

Addendum Posted on the Electronic State Business Daily (ESBD)

8/12/2024 (estimated)

Response Due Date:
8/21/2024 1:00 PM CT
Response Review, Selection of Vendor:
8/26/2024(estimated)
Beginning Date of Contract:
September 1, 2024

Ending Date of Contract:

8/31/2025

INQUIRIES

Sole Point of Contact All requests, questions, or other communications about this solicitation must be made in writing to TDA’s Purchasing and Contracting Office, addressed to the following person:

Alfredo Aguirre E-mail: Alfredo.Aguirre@TexasAgriculture.gov Texas Department of Agriculture 1700 N. Congress, 11th Floor Austin, TX 78701 All Respondents shall make no contact concerning this solicitation with other TDA personnel, except as permitted by the point of contact. Failure to comply with this requirement at any point prior to contract award may result in disqualification. This restriction does not preclude discussions between affected parties for the purpose of conducting business unrelated to this procurement.

Questions and Clarifications:

TDA will allow written questions and requests for clarification of this solicitation. Questions must be e-mailed to the Contact listed above. Questions must be submitted on Exhibit E, Respondent Solicitation Questions Form of this solicitation. Responses to questions or other written requests for clarification will be posted on the ESBD. It is the responsibility of an interested party to check the ESBD for updates to this solicitation. Before submitting a Proposal. Each Respondent is solely responsible for verifying TDA’s receipt of its questions, if applicable, and its Proposal by the deadlines specified in this solicitation.

Note: Questions or other written requests for clarification must be received by the sole point of contact by the deadline set forth in Section II of this solicitation.

CHANGES, AMENDMENT OR MODIFICATION TO SOLICITATION

In order to ensure that no prospective respondent may obtain a competitive advantage because of acquisition of information unknown to other prospective respondents, TDA will provide any additional information that is different from or in addition to, information provided in the solicitation only in response to written inquiries. TDA will provide answers to all such inquiries via an Addendum on the Electronic State Business Daily (ESBD) at http://www.txsmartbuy.com/sp. Respondent names will be removed from questions in the responses released. TDA reserves the right to amend answers prior to the response submission deadline. If Respondents do not have Internet access, copies may be obtained through the point of contact listed above.

Note: It is the responsibility of interested parties to periodically check the method above for updates to the procurement prior to submitting a response. Respondent’s failure to periodically check the method above will in no way release the selected Respondent from “Addenda or additional information” resulting in additional costs to meet the solicitation requirements.

Informalities TDA reserves the right to waive minor informalities in a solicitation response if it is in the best interest of TDA. A "minor informality" is an omission or error that, in TDA’s determination if waived or modified when evaluating solicitation responses, would not give one Respondent an unfair advantage over other Respondents or result in a material change in the solicitation response or solicitation requirements.

Prohibited Communications Upon issuance of this solicitation, TDA, its representative(s), or partners will not answer questions or otherwise discuss the contents of this solicitation with any potential Respondent or its representative(s), except for the written inquires described in Section II, Subsection 2. Attempts to ask questions by phone or in person will not be allowed or recognized as valid. Failure to observe this restriction may disqualify Respondent. Respondent shall rely only on written statements issued through or by TDA’s Purchasing staff. This restriction does not preclude discussions between affected parties for the purposes of conducting business unrelated to this solicitation.

SUBCONTRACTING AND HUB SUBCONTRACTING PLAN

Refer to Exhibit A – Execution of Offer, Affirmation of Terms and Conditions, and Proposal Preferences Paragraph 78 – Subcontractors.

1) Respondent must complete, sign and submit Exhibit B, HUB Subcontracting Plan, with its response submission and in accordance with the following instructions. ALL RESPONDENTS RESPONDING TO THIS SOLICITATION, INCLUDING THOSE THAT ARE HUB CERTIFIED OR THOSE WHO DO NOT PLAN TO SUBCONTRACT, MUST COMPLETE A HUB SUBCONTRACTING PLAN (HSP) IN ACCORDANCE WITH THE STATE’S POLICY ON UTILIZATION OF HUBs. FAILURE TO COMPLETE AND SUBMIT THE HUB SUBCONTRACTING PLAN (HSP) WITH THE RFP RESPONSE WILL RESULT IN DISQUALIFICATION OF THE RESPONSE FROM CONSIDERATION.

2) In accordance with Texas Government Code, §2161.252 and Texas Administrative Code, Title 34, §20.14, TDA has determined that subcontracting opportunities are probable under this contract, and that the contract value may exceed $100,000. This probability is based on HUB availability, HUB utilization, geographic location of the project, the contractual scope of work, or other factors. TDA estimates the value of this contract to be greater than $100,000 and further sets the HUB subcontracting goal at 26 % of the Contract’s value.

TDA is committed to increasing contracting opportunities with HUBs by contracting directly with HUBs or indirectly through subcontracting opportunities in compliance with Chapter 2161 of the Texas Government Code. After Contract award, Successful Respondent may be subject to debarment pursuant to Section 2161.253(d) of the Texas Government Code if any modifications are made to the HSP without PRIOR approval from TDA.

The HSP is available as part of this solicitation package on the ESBD website, available at: http://www.txsmartbuy.com/esbd. Respondents may send an HSP review request to the Contact person provided in Section II. TDA will provide a courtesy HSP review if the request is received no later than the date questions are due, as specified in Section II.

If Respondent is not subcontracting any portion of the Contract, Sections 1, 2(a), 3 and 4 of the HSP must be completed. If Respondent is subcontracting some portion of the Contract, the supporting documentation of “Good Faith Effort” must be demonstrated in either Method A (Attachment A) or Method B (Attachment B) of the HSP. The Texas Comptroller of Public Accounts requests all Respondents to consider utilizing HUBs in subcontracting areas listed below; however, this list should not be considered exhaustive.

#
Class
Item
Description
1
915
22
Communications marketing services
2
915
76
Marketing consulting
3
918
24
Communications consulting
4
915
78
Television commercial production services
5
915
74
Radio commercial production services
6
915
10
Advertising, digital
7
915
71
Newspaper and publication advertising, non legal

3) DIR Contracts (only): Any subcontractors must be listed on the Respondent’s approved DIR HSP for their contract. DIR will work with Respondent in the event a new subcontractor needs to be added.

4) HUB Subcontracting Plan (HSP) Prime Contractor Progress Assessment Report (PAR):

After award of the Contract, Contractor shall report all HUB and non-HUB subcontractor information using the HSP Prime Contractor Progress Assessment Report form. The report shall be submitted to the TDA HUB Program monthly. The report shall be submitted monthly even during the months the Successful Respondent is not invoicing TDA. All payments made to subcontractors shall be reported. TDA may verify the amounts being reported as paid by requesting copies of cancelled checks paid to subcontractors.

Pre-proposal Vendor Conference Attendance is strongly encouraged, but not required. Failure to attend in person, participate in the conference call, or participate in the webinar will not disqualify a Respondent.

Attendance Log For conference calls and webinars, participants will be added to the attendance log with the following information ready and properly announced or submitted:

1) Legal business entity name or name of individual which will be used if submitting a response to this solicitation or subcontractor acting on behalf of the legal business entity;

2) Name and title of each representative on the call; and

3) E-mail address for the sole point of contact.

Webinar Vendor Conferences TDA will conduct a webinar vendor conference on the date and time identified in the Procurement Schedule (Section II), or on the date and time established in subsequent Addenda. The conference will provide a review of the requirements, scope of work, terms and conditions, and all components of this solicitation. Respondents must pre-register for the vendor conference prior to the scheduled date and time identified in the Procurement Schedule (Section II), or on the date and time established in subsequent Addenda.

The conference will be held via TEAMS. Vendors must register for the vendor conference prior to the conference date. Please use the following link for conference registration:

· 8/8/2024 Microsoft Virtual Events Powered by Teams

Questions or Requests for Clarification The vendor conference allows participants to ask TDA questions or request clarifications. Questions are required to be submitted, either prior to or immediately after the conference, in writing, by e-mail, to the Sole Point of Contact, Section II. The questions and requests for clarifications must be submitted on Exhibit E of this solicitation.

1) Answers During the Conference

a) During the conference, TDA may provide responses to questions or requests for clarification; however, these answers will not be considered official;

b) After the conference, the official responses to questions and requests for clarifications received during the conference and those received by the deadline identified in the Procurement Schedule or deadlines established in subsequent Addenda, will be posted in an Addendum on the ESBD; and

c) TDA reserves the right to amend the answers previously posted at any time prior to the Response Deadline or deadlines established in subsequent Addenda. Amended answers will be posted on the ESBD in a separate, new Addendum or Addenda.

SOLICITATION RESPONSE COMPOSITION AND DELIVERY

Response Submission Proposals must be submitted in a manner which does not carry any benefit, keepsake, or value for members of the evaluation committee. Responses submitted by mail, facsimile, or any other method not specified in this solicitation, will NOT be accepted, or considered. Responses must be received prior to the response due date listed on the cover page of this solicitation.

1) SUBMISSION METHOD: E-Mail Submission Respondent is solely responsible for ensuring that the electronic response is complete and submitted to and RECEIVED by TDA before the Response Deadline identified in the Procurement Schedule (cover page) or deadline established in subsequent Addenda. TDA is not responsible for lost, misdirected or late responses. Late responses will be disqualified.

The solicitation response, including all documentation required by this solicitation and Appendix, must be sent in its entirety in one or more e-mails as warranted by the size of each attachment.

Responses sent by e-mail must be sent to: bidroom@texasagriculture.gov

a) E-mail Subject Line The e-mail subject line must contain the solicitation number, title as indicated on the cover page and number quantity of e-mails if more than one (e.g., 1 of #, etc.).

b) Body of E-mail The body of each e-mail must include the following information:

i) Respondent’s name

ii) Contact Name for Respondent

iii) Phone number for Respondent’s Contact

iv) Solicitation number from cover page

v) Purchaser Name (Sole Point of Contact, Section II, Paragraph 2.1).

TDA takes no responsibility for e-mailed solicitation responses that are captured, blocked, filtered, quarantined, or otherwise prevented from reaching the proper destination server by any TDA anti-virus or other security software.

c) Additional Information Regarding Electronic Submission by E-Mail All documents should be submitted in Microsoft Office® formats (Word® and Excel®, as applicable) or in a form that may be read by Microsoft Office® software. Any documents with signatures shall be submitted as an Adobe® portable document format (pdf) file, or DocuSign. TDA is not responsible for documents that cannot be read or converted. Unreadable responses may be, in TDA’s sole discretion, rejected as nonresponsive.

d) E-mail Attachment Naming Convention Respondents must name e-mail attachments in accordance with Response Submission Checklist, Section VIII.

Example: Respondents Execution of Offer, Terms and Conditions and Proposal Preferences may be submitted in PDF format with PDF name of Exhibit A.pdf.

e) All required forms must be electronically signed or manually signed with scanned signatures;

f) By submitting a Proposal, permissions to edit, print, copy, and distribute as authorized under public information or other law is given to TDA. Two (2) versions of the Proposal must be submitted on approved electronic media as described below.

i) One original Proposal, that includes all attachments (Original Proposal) and identifies claimed proprietary or confidential information, if any, by highlighting such claimed information and clearly labelling it as proprietary, confidential, or both in a comment. The Original Proposal must be in portable document format (PDF) or Microsoft Word and accessible (no password) to TDA staff.

ii) One redacted copy of the entire Proposal that makes the claimed confidential or proprietary information, if any, unreadable. Redaction can be made in MS Word™ by highlighting the confidential words in black. Adobe™ also has a redaction feature.

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