Survey_Form.docx

National Assessment Governing Board Communications, Outreach & Dissemination Services Vendor Survey

Company Name and Website: ______________________________________ DUNS Number: _______________________________________ Business Type: Large Business Small Business Both Large and Small Business based on NAICS Codes NAICS Code/s: ________________________________________________________________________________ GSA Schedule # and GSA website link (if applicable): _________________________________________________

(Y/N)

Web site links or append supporting information to survey

Comprehensive social media expertise with ability to exponentially increase presence on social media platforms and strategically integrate online conversations to raise visibility and impact

Planning and logistics capability and experience in planning and executing large scale events, legislative briefings, seminars and other gatherings that incorporate multimedia and webcast technologies

Experience developing print and electronic materials such as press releases, media advisories and electronic communications for national release events and other dissemination and outreach activities

Experience in designing and implementing multi-media communication strategies integrated with social media content

Experience in developing website content and enhancements with techniques on expanding social media and multimedia integration with measurable outcomes

Statistical and communications staff expertise to support the Governing Board’s National Assessment of Educational Progress (NAEP) preparedness research work: see https://www.nagb.gov/what-we-do/preparedness-research.html

Experience in conducting focus groups with ability and experience in using input to implement strategic initiatives

Expertise in analyzing and interpreting education data and statistics such as NAEP and developing materials targeted to lay audiences

Knowledge of education marketplace (including assessment, curriculum, instruction and policy); and ability to apply this expertise to use NAEP data for multiple purposes to include development of visually appealing infographics, video scripts, press releases, and other materials, particularly for lay and educator audiences

Expertise in the use of social media tools to engage stakeholders for targeted communications and to use analytics to improve communications and expand visibility directed to key audiences

Creation and maintenance of national media and stakeholder databases to facilitate outreach communications

Preparation of event and meeting summaries with quick turnaround capabilities