NAGB_Social_Media_Industry_Day_Slide_Deck.pdf
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Social Media Industry Day Social Media Industry Day
February 4, 2016
For Audio: (866) 766 – 1003 (Toll Free)
(210) 234 – 0770
Attendee Code: 793 254 7
February 4, 2016
For Audio: (866) 766 – 1003 (Toll Free)
(210) 234 – 0770
Attendee Code: 793 254 7
Social Media Industry Day Social Media Industry Day
February 4, 2016
Anthony White, Contracting Officer
Stephaan Harris, Public Affairs Specialist
February 4, 2016
Anthony White, Contracting Officer
Stephaan Harris, Public Affairs Specialist
AgendaAgenda
Objectives of Industry Day
Brief Background on the Governing Board and National
Assessment of Educational Progress (NAEP), or “The
Nation’s Report Card”
The Governing Board’s Social Media Engagement Goals
Procurement Details
Current Social Media Audience and Work
Questions and Answers
Closing Remarks
Objectives
- Foster an early partnership and engage in open dialogue with industry
- Provide procurement details and outline social media goals
- Gain insight from the field to inform market research
- Respond to questions
Who We Are… Independent, bipartisan board created by Congress in 1988 to oversee NAEP
26 members made up of educators, policymakers, testing experts, business representatives and general public members
What We Do… Set policy for NAEP Decide subjects and grades to be tested and when
Coordinate initial release for NAEP results
Improve form, content, and use of NAEP data
Who We Measure
4th, 8th and 12th graders across the country in public, nonpublic and charter schools.
Results of those students are by:
Nation State 21 Large Urban Districts
What We Measure
Arts Civics Economics Geography Mathematics Reading Science Technology and Engineering Literacy U.S. History Writing
Social Media GoalsSocial Media Goals
Expand outreach to Governing Board’s stakeholders
Develop more targeted strategic partnerships
Increase Twitter and Facebook followers exponentially
Explore if other platforms are worth the investment
Become a bigger part of social media conversations and discussions on education and testing
Create content and hashtags that drive interaction
Leverage chats, blogs and other potential channels
Procurement DetailsProcurement Details
Small business set-aside
Base year with two option years
Estimated timeline: FBO posting to award
Federal regulations and limitations
Contractor capabilities
Social Media AudienceSocial Media Audience
683 Likes Actions (Dec. 2015):
32 engagements, 14 posts
1,564 Followers Actions (Dec. 2015):
71 engagements, 8,985 impressions
13,989 Lifetime Views, 43 Subscribers Actions (Dec. 2015):
93 views of 3 most popular videos
Major Social Media EffortsMajor Social Media Efforts o Daily Facebook and Twitter content postings o Promotion of infographics, videos, and charts/graphs o Live chats on Twitter, Facebook and Google+ o Linking posts to accounts of high-profile groups and individuals o Targeting of groups to post content on their social media channels and websites
Questions and AnswersQuestions and Answers
Questions Submitted to NAGB@ed.govQuestions Submitted to NAGB@ed.gov
1. Will the Department consider leveraging cloud applications?
2. Can companies outside the USA apply for this? (from India or Canada)
3. Can we perform tasks (related to RFP) outside the USA?
(from India or Canada)
4. Do we need to come over for meetings?
5. Can we submit proposals via email?
6. Will you be recording the webinar and have it available for download afterwards?
Questions Submitted to NAGB@ed.govQuestions Submitted to NAGB@ed.gov
7. Is the interest in using social media for a project which has goals and objective within a certain group of individuals?
8. Would the communications strategy have social media as an integrated component, or would social media be a stand alone strategy and function?
9. Do you have a sense of the constituent groups with whom you would want to use social media?
10. What do you think is missing from the current strategy and repertoire of communications tools available?
Open Q & A SessionOpen Q & A Session
Please ‘raise your hand’ in WebEx or type your question into the chat window and we will try to go in order
Thank you!Thank you!
To provide any feedback or provide us with additional information, please email:
NAGB@ed.gov
To provide any feedback or provide us with additional information, please email:
NAGB@ed.gov
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