Draft SOW - Media Monitoring and Press Release.docx

Statement of Work (SOW) U.S. International Development Finance Corporation (DFC) Project Title: Media Monitoring and Press Release Distribution

1.0 GENERAL INFORMATION

The U.S. International Development Finance Corporation (DFC) is financing solutions to the most critical challenges facing today's developing world. Working with businesses, we mobilize private capital to invest in projects that create jobs and opportunities in emerging markets, including building critical infrastructure, expanding access to telecommunications, and providing small business financing for women entrepreneurs. Launched in 2019, DFC helps to advance America's foreign policy by partnering with projects that create economic stability, protect sovereignty, and ensure transparency. DFC investments adhere to high U.S. business standards and respect the environment, human rights, and worker rights.

2.0 BACKGROUND

As the U.S. Government's development finance agency, the United States International Development Finance Corporation (DFC) mobilizes U.S. private capital to help solve critical development challenges while advancing U.S. foreign policy interests. DFC works with the U.S. private sector to help gain footholds in emerging markets, catalyzing revenues, jobs, and growth opportunities at home and abroad. DFC achieves its mission by providing investors with financing, loan guarantees, political risk insurance, support for private equity investment funds, and direct equity investments.

3.0 SCOPE

The Office of External Affairs (OEA) supports and maintains communications outreach for DFC. The Agency is seeking a contracted subscription service for media monitoring and press release distribution services. The Contractor will provide the agency media monitoring and press release distribution services from its platform.

4.0 REQUIREMENTS

The Contractor shall provide the following task areas:

· Task Area 1 – The Contractor shall provide the agency with access to a comprehensive media monitoring service.

· The Contractor shall provide access to a multichannel media monitoring platform.

· Multichannel media includes broadcast media, print and online media, and social media, as well as podcasts.

· The platform shall provide access to media and social media mentions of DFC from global, regional, and local outlets, as well as non-English-language media options.

· The Contractor’s media monitoring platform shall provide the following performance measurements tools:

· Volume mention: Monitor for news coverage of DFC mentions.

· Potential reach of the mentions: Indicator showing the total potential of impressions received over a specific period.

· Engagement: Metric generally used to measure how involved DFC’s audience is with content that’s been shared on social media.

· Sentiment analysis: A measure of how DFC is perceived in discussions online.

· Trends analysis: The most common topics associated with DFC.

· Top publications: The publications that are discussing DFC the most.

· Top location: Where DFC mentions are originating from.

· Top influencers and journalists: Who is mentioning DFC.

· The Contractor shall provide access to a user dashboard with access to comprehensive performance measurements as outlined above.

· Task Area 2 – The Contractor shall provide the Agency with access to a comprehensive, wide-reaching press release distribution service.

· The Contractor shall provide access for DFC to distribute press releases to a large news distribution network that targets top-tier U.S. and international outlets covering foreign policy, business and finance, and international development.

· Press releases should be distributed to a broad global audience of print, broadcast, and digital journalists, and influencers.

· The service should cover a minimum of 12 and no more than 17 press releases per year.

General System Requirements:

· Authentication via single sign-on using SAML (Security Assertion Markup Language).

· Processing and data storage locations for all DFC usage are within U.S. jurisdiction.

· System undergoes third-party security assessment regularly (ex. SOC 2, ISO 27001, or other applicable assessments).

5.0 DELIVERABLES

The Contractor shall provide the following deliverables:

6.0 PERFORMANCE REQUIREMENTS SUMMARY

7.0 TRAVEL

Non-Applicable.

8.0 PLACE OF PERFORMANCE

Non-Applicable.

9.0 HOURS OF OPERATIONS:

Non-Applicable.

10.0 PERIOD OF PERFORMANCE (POP)

The Period of Performance shall be for a base period of one (1) year plus four (4) option years from the award date.

image1.png