DRAFT PWS PHOTOGRAPHY SERVICES.1638372241245.pdf

PERFORMANCE WORK STATEMENT

MCoE PUBLIC AFFAIRS PHOTOGRAPHY SERVICES CONTRACT

C.1. GENERAL

C.1.1. Scope of work. The Contractor shall provide photography services for the coverage of simultaneous events on Fort Benning, at its satellite locations, in and around the Chattahoochee Valley area. On an intermittent basis, coverage may be required throughout the southeast region, in accordance with the Joint Travel Regulation. The work includes a wide scope of photography services that communicate the Fort Benning and U.S. Army Maneuver Center of Excellence command messages and objectives via the medium of photography throughout Fort Benning, the

World Wide Web and other print or broadcast products produced in support of the mission of the MCoE.

C.1.2. Contract services that are within the scope of the photojournalism services to be provided under this contract include, but are not limited to, photography, writing cutlines; digital image organization and archiving; integration of photography into Website and social networking site design; photo-finishing; field and flight photography; photo editing; graphic design, desktop publishing and using images and software to produce photo graphics to support command messages. As part of field and flight photography, the contractor will provide photo coverage of training to include units on or associated with Fort Benning. The contractor shall provide the necessary personnel, equipment and services to accomplish the requirements specified herein, if an event requires multiple photographers. The contractor understands that all images produced pursuant to this contract remain the property of the U.S. Government and all images shall be public domain once published to the government’s online photo site, in accordance with the data rights and special works clause. Images produced under this contract shall not be independently sold or traded by the photographer or another third party. This is not a personal services contract.

C.1.3 Personnel. The Contractor shall provide a Project Manager to act as his or her representative with the government for all matters pertaining to the contract. The Contractor shall provide the name and telephone number of this individual for scheduling and coordination of services. The name and telephone number of the designated individual will be provided to the Contracting Officer and the Contracting Officer’s Representative (COR) at the start of the contract period.

C.1.4. Operating/Work Hours. Work hours may vary due to covering different events and may include weekends, holidays and unusual hours, coverage for multiple events occurring simultaneously, and multi-day events requiring extensive photo coverage. The services outlined in this contract could be required anywhere from 80 hours per week up to 120 hours per week.

C.1.5. Quality Control. The Contractor shall maintain a quality control system that will ensure the quality of services and materials provided meets or exceeds contract requirements.

C.1.6. Quality Assurance. The Government will monitor and inspect services performed under this contract pursuant to the INSPECTION OF SERVICES – FIXED PRICE clause.

C.1.6.1. Quality Assurance Plan Objective. The purpose of this plan is to provide a quality surveillance plan for the MCoE PAO Photography Services Contract. This plan provides a basis

Performance Work Statement - 2 for the COR to evaluate the quality of the Contractor’s performance. The oversight provided for in the contract and in this plan will help to ensure that service levels reach and maintain the required levels throughout the contract term. Further, this plan provides the COR with a proactive way to avoid unacceptable or deficient performance.

C.1.6.2. Performance Standards:

C.1.6.2.1. Quality Level. By monitoring the Contractor, the COR will determine whether the performance levels set forth in the contract have been attained. Quality standards (i.e., performance standards) for all tasks are specified in this Performance Work Statement (PWS).

C.1.6.2.2. Frequency. During the performance of this contract, the COR will take periodic measurements (i.e., conduct surveillance), as specified, and will analyze whether the negotiated frequency of measurement is appropriate for the work being performed. Adjustments may only be made by a modification to the contract.

C.1.6.2.3. Management Responsiveness. The COR will determine whether the Contractor has managed the contract effectively and efficiently, as specified in the quality standards set forth in this section. The COR will confirm whether the Contractor has satisfactorily met all reporting requirements, including subcontracting reports when applicable.

C.1.6.3. Evaluation Methods. The COR will conduct performance evaluations based upon the required performance levels set forth in the contract. The following techniques will be used to perform surveillance:

C.1.6.3.1. Service Level Monitoring. The Contractor is required to complete assignments on time and at a quality level that meets the contract requirements outlined in this section.

C.1.6.3.2. Inspections. In accordance with the Performance requirements Summary below, the COR will conduct 100 percent inspections of all contract work and services rendered.

Photography services provided will be reviewed for accuracy and completeness. Results of the inspections will be documented, and the COR will review these results for compliance with the contract.

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C.1.6.4. Performance Requirements Summary

Table 1

For use of this form, see AR 5-20; The proponent agency is ACSIM Required Service Para

No.

Standard Maximu m

Allowab le

Degree of deviation from requirem en t

(ADDR)

Method of

Surveillan ce and

Frequen cy

The

Proportion Of

Required

Service To

Total Contract

Price

Task 1 – REPORTING FOR PHOTOGRAPHY SERVICES

1. Shooting MCoE/Fort Benning events – between 15 and 20 per week

C.5.1.c. IAW AR 360-1 &

PWS

standards

None. 100% Inspection – by assignment

Pro rata cost (PRC) of the task

2. Technical expertise in Photo Shop, InDesign Illustrator and Freehand

C.5.1.b. IAW AR 360-1 &

PWS

standards

None. 100% Inspection – by assignment

PRC

3. Write accurate cutline information for all published images

C.5.1.e. IAW AR 360-1 &

PWS

standards

None. 100% Inspection – by assignment

PRC

4. Provide digital copies to all stakeholders;

uploading images to photo site

C.5.1.f. IAW AR 360-1 &

PWS

standards

None. 100% Inspection – by assignment

PRC

5. Support PAO products

C.5.1.g. IAW AR 360-1 &

PWS

standards

None. 100% Inspection – by assignment

PRC

Task 2 – ADMIN DUTIES PHOTOGRAPHY SERVICES

6. Upload all images and maintain a consistent and uniform photo library and archive

C.5.1.i. IAW AR 360-1 &

PWS

standards

None. 100% Inspection – by assignment

PRC

7. Products must be completed for uploading within 24 hours, in order for products produced to be timely and newsworthy.

C.5.19. IAW AR

360-1 &

PWS

standards

None. 100% Inspection – by assignment

PRC

Performance Work Statement - 4

8. Photographers acquire and maintain a Vision ID and upload photos to DIMOC and DVIDS at the discretion of the team lead or COR.

C.5.20. IAW AR

360-1 &

PWS

standards

None. 100% Inspection – by assignment

PRC

C.1.6.5. Travel. Travel predominately will be in and around Fort Benning, but may include Fort Benning satellite locations, in and around the Chattahoochee Valley area and on an intermittent basis, coverage may be required throughout the southeast region. Travel to other locations is less than 10 percent. All travel is at the contractor’s expense and reimbursed in accordance with the Joint Travel Regulation. Travel associated with this contract shall be executed as approved by the COR.

C.1.7 Qualification Requirements.

C.1.7.1. The Contractor shall provide uninterrupted performance of the designated services which are known for such a position within the department of labor guidelines; however, due to the diversity of events, assignments and command schedules, the Contractor shall stand ready to support, regardless of location (in or out of state), weather (cold and hot, outdoor/indoor temperatures) or complexity (possibly the need to pull additional photographers in to support special events).

C.1.7.2.The Contractor shall be able to work in various environments to include wooded areas, uneven terrains and heights and may be required to shoot photos and video from a military aircraft. Strenuous physical activity is often involved in covering Fort Benning events.

C.1.7.3.All photographers employed by the Contractor to perform services under this contract, shall have at least three (3) years of professional photography experience in the photography industry and shall be knowledgeable in the use and application of Adobe for photographers, PhotoShop, InDesign, Illustrator and Freehand. The contractor shall have specific experience in all aspects of digital photography, to include published photo essays that demonstrate the ability to document an event.

C.1.7.4.All photographers employed by the Contractor to perform services under this contract, shall have at least two (2) years of experience in computerized photo editing and post-production software systems, graphic design, desktop publishing; including a thorough working knowledge of Adobe PhotoShop, InDesign, and Illustrator is required. A contractor’s graphic design samples must be provided to the MCoE Public Affairs office for review before contractor is approved for hire.

C.1.7.5.The contractor will have a complete understanding and experience in maintaining photo archives. Organizational skills are a must.

C.1.7.6. All photographers employed by the contractor must be able to gather journalistic information in order to write and edit newsworthy and accurate cutlines.

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C.1.7.7. All photographers provided by the contractor hereunder must have the knowledge, ability, and skills to train PAOs and Unit Public Affairs Representative (UPAR) how to take photos; as needed.

C.7.7.8. The Contractor shall ensure that its photographers are not allowed to accept outside work or compensation for providing photojournalism services with respect to the same events covered under this contract.

C.2. DEFINITIONS

C.2.1. AP Style – The Associated Press Stylebook and Briefing on Media Law, usually called the AP Stylebook, is a style and usage guide used by newspapers and in the news industry in the

United States. Reporters, editors and others use the AP Stylebook as a guide for grammar, punctuation and principles and practices of reporting. Although some publications use a different style guide, the AP Stylebook is considered a newspaper industry standard and is also used by broadcasters, magazines and public relations firms. It includes an A-to-Z listing of guides to capitalization, abbreviation, spelling, numerals and usage.

C.2.2. Chattahoochee Valley – This area encompasses the counties that surround Fort Benning, Ga., including Muscogee, Talbot, Marion, Webster, Harris, Chattahoochee, Stewart and Taylor counties in Georgia, and Barbour, Russell and Lee counties in Alabama.

C.2.3. Cutline – A cutline is an accurate in-depth written explanation or description accompanying an illustration or a photograph. A cutline includes accurate information like names of individuals, the date the photograph was taken, where it was taken and describes the action taking place in the photograph. Cutlines shall be written for all photographs that are published on behalf of Fort Benning and the MCoE, whether online, in a print or broadcast medium, and they should adhere to the standard for cutlines as set forth in the Soldier's Manual and Trainer's Guide for Public Affairs Specialists and Chief of Public Affairs NCOs (STP 46- 46QZ14-SM-TG), Section 224-276-1314 and the AP Style guide. Duplicate cutlines can be used for similar pictures but one caption shall not be used for an entire gallery. Cutlines should explain what the viewer is looking at to include names of subjects, when possible.

C.2.4. Field photography – Photography assignments where the subject may be military training located on Fort Benning, at Fort Benning satellite locations, or in and around the Chattahoochee

Valley area. On an intermittent basis, coverage may be required at locations throughout the southeast region, in accordance with the Joint Travel Regulation. May require the photographer to shoot fast-action sequences, in low-light situations, move from location to location quickly while traversing uneven terrain, wearing personal protective equipment and photographing from heights.

C.2.5. Flight photography – Photos taken from inside a military aircraft during flight operations to include any type of helicopter, airplane or any other aircraft supporting military operations.

C.2.6. Minimum photography requirements – The standards for photographs as set forth in the

Soldier’s Manual and Trainer's Guide for Public Affairs Specialists and Chief of Public Affairs NCO (STP 46-46QZ14-SM-TG), sections 224-276-1410 through 224-276-1540.

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C.2.7. Post-production – Processing the images that are photographed and preparing/editing them for publishing including, but not limited to, cropping, color correction, dodging, burning, limited restorative work (removing unwanted items from group photos) resizing, embedding/uploading cutline/byline information, making duplication/printing, organizing and updating archives and uploading finished and approved images and cutlines to the Internet.

C.2.8. Pre-production – Any planning and coordination that goes into the preparation of a photography assignment including, but not limited to, phone calls, range coordination and communication with other stakeholders.

C.2.9. Satellite Locations – Fort Benning has two satellite locations. They are Camp Merrill near

Dahlonega, Ga., and Camp Rudder at Eglin Air Force Base, Fla.

C. 3. GOVERNMENT FURNISHED PROPERTY

C.3.1 Government Furnished Property (GFP) and Services. The government will provide one personal working space including a desk, desk phone, computer and photo printer access. In addition, the government will provide all necessary photo-printing supplies for printing photos on the government-owned system.

C.3.2 When necessary, the government will provide personal protective equipment. The Contractor understands this equipment – a military helmet and body armor – can weigh up to 40 pounds. Hearing protection will be provided by the government during activities involving gunfire.

C.3.3. The government will provide Contractor limited-use access to its online photo archiving accounts, as well as government-owned uniform resource locator (URL) redirect domains, for the purpose of uploading and archiving finished images. The Contractor is authorized to use the government-owned online photo account and domain name during the life of the contract. Use of this government-owned property shall no longer be authorized upon the termination or expiration of the contract, whichever occurs first.

C.4. CONTRACTOR FURNISHED ITEMS

C.4.1. The Contractor shall provide all equipment necessary to complete the services in this

PWS. The contractor shall provide its own transportation to and from assignments, as well as any personal storage devices including discs and drives and cell phones. All contractor photography equipment shall be compatible with current government equipment. The Government will not be held liable for the loss or damage of contractor equipment.

C.4.1. The Contractor is authorized to create hyperlinks to the government-owned online photo account and domain from its own Web page, at its discretion during the life of the contract. The contractor understands that this authorization expires upon the termination or expiration of the contract, whichever occurs first.

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C.5. SPECIFIC TASKS

C.5.1. The Contractor shall perform all tasks associated with this PWS independently.

C.5.2. The contractor shall provide photographers who can immediately undertake the management, administration and technical services of the photography required for performance within the MCoE Public Affairs Office at Fort Benning.

C.5.3. All pre- and post-production work shall be performed using government-provided resources or resources that are compatible with government-owned software and hardware.

Some photo coverage assignments may require immediate, on-site post-production, such as tournaments and special events. These requirements shall be executed on contractor-owned equipment that is compatible with government-owned software and systems.

C.5.4. The contractor shall be assigned tasks such as:

C.5.5. Photographing groups, both large and small, and editing the image to include the command logo and visit information to it prior to printing copies for presentation.

C.5.5.1. Group photos may involve set up of contractor-owned lights and other photographic equipment. There are between 8 and 12 requirements for group photos per month and the Contractor shall maintain the ability to cover other events that may be scheduled during these group photos.

C.5.5.2. Often, the contractor will be required to print a number of copies of the group photo for members of the group prior to its departure from the installation. Photo coverage shall continue while these office duties are taking place.

C.5.6. Photographing daily interactions or special events involving the commanding general or other VIPs.

C.5.6.1. VIP visits may require total coverage from the beginning to the end of the visit. On average, there are between four (4) and six (6) of these events each month. During these events, not only shall the Contractor be required to provide dedicated photo coverage for the visiting dignitary, he/she shall also cover mission-related events of a routine and special nature simultaneously.

C.5.6.2. Often, the Contractor shall be required to print a selection of images for VIPs prior to the VIP’s departure. Photo coverage shall continue while these office duties are taking place.

The Contractor shall keep an archive of all images produced on the government-owned online photo site, and shall include the appropriate cutline information for each photograph.

C.5.7. Capturing the best images at special events where time is of the essence and the Contractor shall move from place to place quickly. The Contractor shall photograph installation events with high command priority including, but not limited to, presentations, meetings with news-makers, general officer visits, training events, environmental and other activities that support command priorities and mission.

Performance Work Statement - 8

C.5.7.1. The Contractor shall cover between 18 and 22 events of this nature per month. These events may be scheduled or last-minute in nature, consequently the Contractor shall be prepared to provide simultaneous coverage in the event of multiple activities conflicting. The Contractor shall archive all photos from events covered online, including a detailed cutline for each image uploaded to the photo site.

C.5.8. The Contractor shall be required to select and provide photos for publication in Public

Affairs products.

C.5.9. The Contractor shall be responsible for providing management and guidance related to capturing critical photographs in various environments and situations while also organizing and archiving past and present photographs. During assignments, photographers shall work independently of any direct supervision and with extreme discretion due to the sensitive nature of the events to be captured.

C.5.10. The Contractor shall provide cutline information for each photo taken including, but not limited to, name and contact information of any photographed individuals, locations and event information, including date and a detailed description of what’s taking place in the photograph.

AP Style cutlines (minus the contact info) will be uploaded to the online archive with their corresponding image. Contact information will be recorded by the Contractor and provided to the COR as needed.

C.5.11. The Contractor shall keep an archive of all images produced on the government-owned online photo site. The Contractor shall make digital duplication of photographs for distribution as necessary and deliver to appropriate outlets/individuals in a timely manner. Hosted photo galleries shall be consistent and all galleries and photos shall be uploaded in a manner to mainta in uniformity.

C.5.12. The Contractor shall provide photo support including, but not limited to, photo searches, photo editing and photo graphics to all Public Affairs products as specified by the COR.

C.5.13. The Contractor shall maintain an assignment-completion deadline of 72 hours from the end of coverage. All images pertaining to an event/assignment shall be edited and uploaded to the photo site no later than 72 hours after the completion of the event. Contractor at times required to work weekends and after normal duty hours at scheduled command events; in such incidents when events are scheduled on a Friday or the weekend, deadlines may be altered to where as the

72 hour deadline begins the following first day of the business week (excluding holidays- i.e.

Labor Day). This task does not apply to certain VIP coverage as stated in items C.5.5., C.5.6. and

C.5.7.

C.5.14. Normally, the government will provide a week’s notice for events requiring coverage.

However, occasionally, the contractor shall be required to provide services with a little as 10 minutes advanced notice during normal duty hours -- Monday through Friday, 8 a.m. to 5 p.m.

During non-duty hours, the government will provide at least two hours advanced notice of last-minute photo requirements.

C.5.15. The Contractor shall receive all assignments through the Contracting Officer’s

Performance Work Statement - 9

Representative and will be responsible for completing work by stated deadlines.

C.5.16. Production meetings will be held weekly to discuss upcoming events, ideas and concerns. The Project Manager shall attend.

C.5.17. The Contractor shall submit a monthly report summarizing the work performed to the COR within 10 days following the end of the month. The Contractor shall include the following information: number and types of events covered, total number of photos uploaded per event, and the total hours spent working each event (pre- through post-production).

C.5.18. The Contractor shall submit a monthly report to the COR that provides detailed analytics of visitor activity to the government-owned online photo site. This report shall be due during the first weekly production meeting each month. The Contractor shall be prepared to brief the report during the production meeting.

C.5.19. The Contractor’s products must be completed for uploading within 24 hours, in order for products produced to be timely and newsworthy.

C.5.20. All photographers under this contract shall acquire and maintain a Vision ID number in order to upload photos to DIMOC and DVIDS. Photographers under this contract are required to upload photos to DIMOC and DVIDS at the discretion of the team lead or COR.

C.6. REFERENCES

C.6.1. Army Regulation 640–30, Photographs for Military Human Resources Records

(Apr. 29, 2017.

C.6.2. Army Regulation 360-1, The Army Public Affairs Program. (Oct. 8, 2020)

C.6.3. Army Regulation 25-1, Army Knowledge Management and Information Technology

(Jul. 15, 2019).

C.6.4. AP Stylebook and Briefing on Media Law (Jun. 23, 2020).

C.6.5. Soldier’s Manual and Trainer's Guide for Public Affairs Specialists and Chief of Public Affairs NCO (STP 46-46QZ14-SM-TG) (Dec. 17, 2010).

C.6.7. Army Regulation 600–25, Salutes, Honors, and Visits of Courtesy

(Sep. 10, 2019).

C.6.8. Army Regulation 600–20, Army Command Policy (Jul. 24, 2020).

AT/OPSEC REQUIREMENTS

Performance Work Statement - 10

1. AT Level I Training: All contractor employees, to include subcontractor employees, requiring access to Army installations, facilities and controlled access areas shall complete AT level I awareness training within 30 calendar days after contract start date or effective date of incorporation of this requirement into the contract, whichever is applicable. The contractor shall submit certificates of completion for each affected contractor employee and subcontractor employee, to the COR or the contracting officer, if a COR is not assigned within 30 calendar days after completion of training by all employees and subcontractor personnel. AT level I awareness training is available at the following website: https://atlevel1.dtic.mil/at. AT level I training is an annual requirement if option years are exercised.

2. Access and General Protection/Security Policy and Procedures: Contractor and all associated sub-contractors employees shall comply with applicable installation, facility and area commander installation/facility access and local security policies and procedures (provided by the government representative). The contractor shall also provide all information required for background checks to meet installation access requirements to be accomplished by Installation

Provost Marshal Office, Director of Emergency Services or Security Office. Contractor workforce must comply with all personal identity verification requirements as directed by DOD, HQDA and/or local policy. In addition to the changes otherwise authorized by the changes clause of this contract, should the Force Protection Condition (FPCON) at any individual facility or installation change, the Government may require changes in contractor security matters or processes.

3. Contractors requiring Common Access Card (CAC): Before CAC issuance, the contractor employee requires, at a minimum, a favorably adjudicated National Agency Check with Inquiries (NACI) or an equivalent or higher investigation in accordance with Army Directive

2014-05. The contractor employee will be issued a CAC only if duties involve one of the following: (1) Both physical access to a DoD facility and access, via logon, to DoD networks on-site or remotely; (2) Remote access, via logon, to a DoD network using DoD-approved remote access procedures; or (3) Physical access to multiple DoD facilities or multiple non- DoD federally controlled facilities on behalf of the DoD on a recurring basis for a period of 6 months or more. At the discretion of the sponsoring activity, an initial CAC may be issued based on a favorable review of the FBI fingerprint check and a successfully scheduled NACI at the Office of Personnel Management.

4. iWATCH Training: The contractor and all associated sub-contractors shall brief all employees on the local iWATCH program (training standards provided by the requiring activity ATO). This local developed training will be used to inform employees of the types of behavior to watch for and instruct employees to report suspicious activity to the COR. This training shall be completed within 30 calendar days of contract award and within XX calendar days of new employees commencing performance with the results reported to the COR NLT 30 calendar days after contract award.

5. Access to Government Information Systems: All contractor employees with access to a government info system must be registered in the ATCTS (Army Training Certification Tracking System) at commencement of services, and must successfully complete the DOD Information

Assurance Awareness prior to access to the IS and then annually thereafter.

https://atlevel1.dtic.mil/at

Performance Work Statement - 11

6. OPSEC Standing Operating Procedure/Plan: The contractor shall adhere to the Government's Operations Security (OPSEC) Standard Operating Procedure (SOP)/Plan during the entire period of performance.

7. Operation Security (OPSEC) training: In accordance with AR 530-1 all personnel, to include contractor employees and associated sub-contractor employees must complete Level I

Operations Security (OPSEC) training which is composed of both initial and continual awareness training (annually). All personnel within the first 30 days of arrival in the organization must receive initial training to include a briefing on the organizations critical information (Essential Elements of Friendly Information) and read/sign the OPSEC Individual User Compliance Agreement form. The end state of initial and continual awareness training is that each individual should have the requisite knowledge to safeguard critical information. The following link is provided: https://www.iad.gov/ioss/index.cfm click on training, click OPSEC Fundamentals

Course, then OPSE-1301 CBT.

8. Information assurance (IA)/information technology (IT) training: All contractor employees and associated sub-contractor employees must complete the DoD IA awareness training before issuance of network access and annually thereafter. All contractor employees working IA/IT functions must comply with DoD and Army training requirements in DoDD 8570.01, DoD 8570.01-M and AR 25-2 within six months of employment.

9. Handling or Access to Classified Information: Contractor shall comply with FAR 52.204-2, Security Requirements. This clause involves access to information classified “Confidential,”

“Secret,” or “Top Secret” and requires contractors to comply with— (1) The Security Agreement (DD Form 441), including the National Industrial Security Program Operating Manual (DoD 5220.22-M); any revisions to DOD 5220.22-M, notice of which has been furnished to the contractor.

10. Threat Awareness Reporting Program: Per AR 381-12 Threat Awareness and Reporting Program (TARP), contractor employees must receive annual TARP training by a CI agent or other trainer as specified in 2-4b.

https://www.iad.gov/ioss/index.cfm