DRAFT - ACS-FAP Media PWS.docx

ARMY COMMUNITY SERVICE FAMILY ADVOCACY PROGRAM (ACS/FAP)

MEDIA

PERFORMANCE WORK STATEMENT

As of 8/22/2024 Part 1 General Information

1. GENERAL: This is a non-personal services contract to provide Army Community Service (ACS)/Family Advocacy Program (FAP) video commercial advertising via cable and internet streaming apps and platforms. The Government shall not exercise any supervision or control over the contract service providers performing the services herein. Such contract service providers shall be accountable solely to the Contractor who, in turn is responsible to the Government.

1.1 Description of Services/Introduction: The contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items as well as the non-personal services necessary to ensure that the video commercials are produced and run via live television and streaming services as defined in this Performance Work Statement (PWS) (Section 5) and that it is performed efficiently, accurately, on time and incompliance with the requirements of the this document except for those items specified as government furnished property and services.

1.2 Background: The ACS mission is to facilitate a Commander’s ability to provide comprehensive, coordinated, and responsive services which support readiness of Soldiers, Civilian employees, and their Families. Services include a wide variety of prevention-focused life skills, educational classes, briefs, workshops, outreach, events/activities, information and referral, and activities which are designed specifically to prevent or reduce family violence. Army Regulation 608-18 mandates that the Family Advocacy Program Manager (FAPM) institute a robust outreach effort to educate the military community on the prevention of family violence, which includes child abuse and intimate partner violence. Advertising by means of targeted video commercials on television and streaming services on their devices is a highly effective way to reach military families residing both on and off the installation as well as retirees and Department of Defense (DoD) Civilian employees. Targeted video Advertising allows for maximum impact and ROI, serving targeted commercials to families and individuals in specific demographic categories and/or those with specific trackable online behaviors.

1.3 Objectives: The contractor shall design, develop and deploy an integrated video commercial campaign including both television and streaming platforms, to serve commercials highlighting ACS/FAP resources and services to Active Duty Service members, retirees and their family members within at least a 30-mile radius of Fort Liberty, NC. These video commercials shall be tailored to address the wide variety of services and resources within ACS and served to targeted audiences (based on topic) using demographic and behavior insights from first- and third-party data.

1.4 Scope: ACS/FAP requires a targeted ad campaign of resources and services that shall be viewed on live television and streaming services within local areas known to contain a high population of military families. These areas include Fort Liberty / Fayetteville /Cumberland and the surrounding counties of Harnett, Lee, Hoke, Moore, Robeson, and Johnston and will be selected along with specified demographics.

Video Commercials/Advertisements shall include:

· Twenty four :30 dayparted commercials per week and 12 :10 billboards per week introducing the news or weather on live television, ultimately providing no less than 3,976,000 impressions per week across at least three cable zones. A “make-good” system will be utilized to capture full impressions.

· Streaming :30 commercials through exclusive provider and reputable news apps delivering no less than 333,000 impressions weekly (using a “make-good” system as necessary to capture full impressions. Commercials may be changed, added or replaced at any time as desired to meet campaign-specific goals.

· Unlimited custom audience targeted cable television schedules running :30 second videos to government-specified target audiences focusing on targeted ACS programs and campaigns. (Spot and impressions will vary depending on audience targeted per program campaign because the ad will only be served when the target audience is available.) Targeted schedules may be added and changed as necessary throughout.

· Run of :30 commercials delivered, streaming via exclusive subscriber-based local provider app and affiliate subscriber apps; exclusive provider video on demand programming; partner networks; and OTT (over the top) services. These together will provide no less than 353,000 impressions per week utilizing the “make-good” system to capture full impressions. Commercials may be changed, added or replaced as desired for campaign-specific goals.

· Full production of one :30 evergreen commercial and three :30 donut-formatted edits, resulting in 4 complete commercials, written and directed by the government customer, but fully produced by the exclusive provider production team – including revisions to satisfy approval by government customer. Government customer retains full rights and ownership of the commercials for official use.

· Government customer is to be granted unlimited access to contractor’s video design tools for unlimited commercial creations by the government customer (or contractor). Edits, resulting in commercials beyond the four full production videos, will be played/streamed and scheduled as necessary in all of the above platforms. Government customer retains full right and ownership of the videos for official use.

· Government customer also gains access to insights from the local providers proprietary first- and third-party data to find and reach desired targeted audiences.

· Government customer also gains full access to incumbents reporting dashboard for real-time metrics to track and measure performance.

The ACS/FAP 30 and 15 second video advertisements shall be displayable on desktop and mobile devices with a minimum of 400,000 impressions (field of view) during the period of performance. Contractor shall provide 8 videos of 30-seconds and 16 videos of 15-seconds. Contractor shall develop, design, shoot and submit all ad videos for approval prior to running. ACS/FAP may choose to edit the advertisement at any time during the period of performance. Minimum acceptable standards for video equipment must be equal to DSLR/Camcorder, tripod, lav mic and key light. All professional line, HD quality.

1.5 Period of Performance:

1.6 General Information

1.6.1 Quality Control: The contractor shall develop and maintain an effective quality control program to ensure services are performed at or above the standard defined in the Performance Requirements Summary. The QCP shall document how the contractor will meet and comply with the quality standards established in this statement of work. The QCP must include a self-inspection plan, internal staffing plan, and an outline of the procedures that the Contractor will use to maintain quality, timeliness, responsiveness, customer satisfaction. The contractor shall develop and implement The QCP is to be delivered within 30 days after contract award QCP shall be submitted to the KO and COR within 5 working days when changes are made thereafter. After acceptance of the quality control plan the contractor shall receive the contracting officer’s acceptance in writing of any proposed change to the QC system.

1.6.2. Contractor Discrepancy Report (CDR): When the Contractor's performance is unsatisfactory, a CDR will be issued. The Contractor shall reply in writing within five (5) work days from the date of receipt of the CDR, giving the reasons for the unsatisfactory performance, corrective action taken, and procedures to preclude recurrence.

1.6.3 Quality Assurance: The government shall evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan. This plan is primarily focused on what the Government must do to ensure that the contractor has performed in accordance with the Performance Work Statement standards. Contract quality requirements” means the technical requirements in the contract relating to the quality of the product and service and those contract clauses prescribing inspection to ensure the products service conforms to the contractual requirements.

1.6.3 Recognized Holidays: The contractor is not required to perform services on holidays, but commercial advertisements can be pre-populated to run on holidays.

1.6.4. Place of Performance: The 30 ACS/FAP video commercial advertisements will be placed on live television, cable television and streaming platforms viewable within the local areas known to contain a high population of military families. These areas include Fort Liberty / Fayetteville /Cumberland County and the surrounding counties of Harnett, Lee, Hoke, Moore, Robeson, and Johnston.

1.6.5 Type of Contract: The government will award a firm fixed contract.

1.6.6 Access and General Protection Policy and Procedures: All Contractor personnel performing work under this contract shall comply with Fort Liberty Installation applicable installation, facility and area commander installation/facility access, local security policies and security procedures provided by the Security Manager Government representative.

1.6.7.1. Physical Security: The contractor shall be responsible for safeguarding all government information and property provided for contractor use. At the close of each work period materials shall be secured IAW Army Regulation (AR) 190-13, “The Army Physical Security Program.”

1.6.7.2. Contractor Personnel Roster: The Contractor shall provide a roster of personnel expected to perform services under this contract to the COR, no later than ten (10) workdays prior to commencing work. This personnel roster shall include the employee's full name and position to be held. The Contractor shall update this roster within ten (10) calendar days if personnel changes occur during the duration of the contract.

1.6.8. Post Award Conference/Periodic Progress Meetings: The Contractor agrees to attend any post award conference convened by the contracting activity or contract administration office in accordance with Federal Acquisition Regulation (FAR) Subpart 42.5. The post award conference will also be utilized to ensure contractor understands all HSPD-12 requirements. IAW AR 70-13 para 4.b. (1). The contracting office will hold periodic status or progress meetings with the contracting officer, the COR, the contractor, and other personnel as necessary (at least quarterly) to discuss problems, progress of the contract, and contractor performance. This meeting will be held at a mutually agreed location, or telephonically. The CORs must ensure that they receive copies of written minutes and other correspondence related to these meetings, including follow-up actions. These meetings shall be at no additional cost to the Government.

1.6.9. Contracting Officer Representative (COR): The Contracting Officer will designate, in writing, a COR. The COR will have authority to take certain actions specifically provided and within the limitations prescribed in the designation. A copy of the designation will be furnished to the Contractor. In no event will the COR, by virtue only of his/her designation as such, empowered to execute or agree to any contract modification thereof. The Contracting Officer will retain the ultimate responsibility for the administration of the contract. Any discrepancy resulting from coordination with or advisement from the COR shall be addressed, in writing, to the Contracting Officer. The COR monitors all technical aspects of the contract and assists in contract administration. The COR is authorized to perform the following functions: Assures that the Contractor performs the technical requirements of the contract;

performs inspections necessary in connection with contract performance; maintains written and oral communications with the Contractor concerning technical aspects of the contract; issues written interpretations of technical requirements, including government drawings, designs, specifications; monitors Contractor's performance and notifies both the KO and Contractor of any deficiencies; coordinates availability of government furnished property, and provides site entry of Contractor personnel.

1.6.9.1. The Contracting Officer will designate, in writing, an Alternate Contracting Officer’s Representative. The Alternate COR will have authority to take certain actions specifically provided and within the limitations prescribed in the designation. A copy of the designation will be furnished to the Contractor. In no event will the Alternate COR, by virtue only of his/her designation as such, empowered to execute or agree to any contract modification thereof.

The Contracting Officer will retain the ultimate responsibility for the administration of the contract. The Alternate COR’s authority shall only be in effect during the absence of the COR.

1.6.10. Key Personnel: Key personnel shall not be added to or removed from the contract without express acknowledgement of the COR. Any changes to the working status of these key personnel shall be transmitted (in writing) to the KO/COR within ten (10) work days of the proposed change. If, for any reason, any of the key personnel becomes, or is expected to become, unavailable for work under this contract for a continuous period exceeding 30 work days the contractor shall promptly replace personnel with personnel who possess qualifications equal to or better than that of the original employee. The Contractor shall ensure all key personnel terminated or released from employment under this contract are replaced within ten (10) work days of the termination.

1.6.10.1. The follow are considered key personnel by the Government: The Contractor shall provide a Program Manager (PM) who shall be responsible for the performance of the work under this contract. The name of this person, and an Alternate PM (APM), who shall act for the Contractor when the PM is absent, shall be designated in writing to the KO at the post award conference. The PM or APM shall have full authority to act for the Contractor on all contract matters relating to daily operation of this contract. The PM or APM shall be available between the hours of 8:00 AM to 4:30 PM, Monday through Friday, except federal holidays or when the government facility is closed for administrative reasons.

The following personnel are considered key personnel by the government: The contractor shall provide a contract manager who shall be responsible for the performance of the work. The name of this person and an alternate who shall act for the contractor when the manager is absent shall be designated in writing to the contracting officer. The contract manager or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The contract manager or alternate shall be available between 8:00 a.m. to 4:30 p.m. Monday thru Friday.

1.6.1. Identification of Contractor Employees: All contract personnel attending meetings where their contractor status is not obvious to third parties are required to identify themselves as such to avoid creating an impression in the minds of members of the public that they are Government officials. They must also ensure that all documents or reports produced by contractors are suitably marked as contractor products or that contractor participation is appropriately disclosed.

1.15.2. General: (This subsection is applicable to ALL Contractor personnel).

1.15.2.1. The Contractor shall be responsible for ensuring all personnel performing work under this contract possess and maintain current certifications as indicated in this PWS during the execution of this contract.

1.15.2.2. Contractor personnel performing work under this contract shall be able to read, write, speak, and understand the English language to effectively carry out all contract requirements. They shall have a command of both the written and spoken English language to properly clearly, and effectively communicate in person or via electronic devices (telephone or Email) with co-workers, customers, and the general public.

1.15.2.3. Contractor personnel performing work under this contract shall be U.S. citizens unless the provisions of Army Regulation 25-2, Information Assurance have been fully completed and approval has been granted by the Government for the non-U.S. citizen to perform the required support. Contractor Personnel Appearance and Performance: It is essential that all Contractor personnel meet the highest standards of professionalism and personal integrity. The Contractor shall ensure their personnel do not perform work under the influence of alcohol, illegal prescribed drugs or any other incapacitating agents. Contractor personnel shall be neatly groomed and dressed in business casual attire to present a professional appearance at all times.

1.15.6.2 Conduct of Personnel: The Contracting Officer may require the Contractor to remove from the job site any employee working under this contract for reasons of misconduct, security, or found to be under the influence of alcohol, drugs, or other incapacitating agents. Contractor employees shall be subject to dismissal from the premises upon determination by the Contracting Officer that such action is necessary in the interest of the Government. In accordance with (IAW) Joint Ethics Regulations, DOD 5500.7-R, and 18 U.S.C. 1382 (1972), The removal from the job site or dismissal from the premises shall not relieve the Contractor of the requirement of providing sufficient personnel to perform the services as required by this contract.

1.6.12. Data Rights: The Government has unlimited rights to all documents/material produced under this contract.

These documents and materials shall not be used or sold by the contractor without written permission from the Contracting Officer. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights. The Contractor shall NOT post information to public website or social media locations, personal or professional that in any way disclose participants, discussions, pictures, etc. before, during or after the contract period of performance without the express consent of the Government. The use of propaganda violates DOD Commercial Use of Imagery Guidelines stated at (http://www.defenseimagery.mil/products/DODimagery/commercialuse.html). The Contractor shall not cite any information (e.g., contract information, pictures, locations, etc.) obtained through this contract on any marketing tools to include its company website.

1.6.13. Organizational Conflict of Interest: Contractor and subcontractor personnel performing work under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent Organizational Conflict of Interests (OCI) as defined in FAR Subpart 9.5. The Contractor shall notify the Contracting Officer immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the Contracting Officer to avoid or mitigate any such OCI. The Contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the Contracting Officer and in the event the Contracting Officer unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the Contracting Officer may affect other remedies as he or she deems necessary, including prohibiting the Contractor from participation in subsequent contracted requirements which may be affected by the OCI.

1.6.14 PHASE IN /PHASE OUT PERIOD: N/A.

1.6.15 General Security Requirements:

1.6.15.1 Anti-Terrorism (AT) Level I Training: Contractor personnel performing work under this contract that require access to Army installations, facilities and controlled access areas shall complete AT Level I awareness training within 30 calendar days after commencing performance under this contract. The Contractor shall submit employee certificates of completion within 30 calendar days after completion of the training. AT Level I awareness training is available at the following website: https://jkodirect.jten.mil/Atlas2/page/login/Login.jsf.

1.6.15.2 iWATCH Training: The Contractor shall brief all personnel performing work under this contract on the local iWATCH program [training standards provided by the requiring activity Anti-Terrorism Office (ATO)]. This local developed training will be used to inform employees of the types of behavior to watch for and instruct employees to report suspicious activity to the COR. This training shall be completed within 30 calendar days of contract award with the results reported to the COR NLT 45 calendar days after contract award. New employees shall complete the training within 10 calendar days of commencing performance of work under this contract, with the results reported to the COR NLT 15 calendar days.

1. 6.15.2.1 iWatch is simply common awareness. Contract employees can be good sources of information. iWatch training would include organization instructions on “things to look for” and a phone number to call in case the contract employees have information regarding possible terrorist or criminal activities. Providing contractors with awareness materials such as the iWatch brochure or wallet card is a cost effective alternative to training. The card describes suspicious activity and can be modified to include the COR in reporting procedures. Samples of the iWatch brochure and posters are available on the Antiterrorism Enterprise Portal (ATEP) at https://army.deps.mil/army/sites/PMG/prog/ATEP/iWATCH%20Army/Forms/AllItems.aspx and https://www.army.mil/e2/c/downloads/287489.pdf.

1.6.15.3. OPSEC Training: All Contractor employees and sub-Contractor employees performing services under this contract will complete Level I OPSEC training within 30 calendar days of employment under this contract.

National Industrial Security Program (NISP).

The Contractor shall implement and maintain a security program for control of personnel, property, and information, including, unclassified and classified materials, documents, and records. Contractor shall comply with FAR 52.204-2, Security Requirements. This clause involves access to information classified “Confidential,” “Secret,” or “Top Secret” and requires Contractors to comply with—(1) The Security Agreement (DD Form 441), including the National Industrial Security Program Operating Manual (DoD 5220.22-M); any revisions to DOD 5220.22-M, notice of which has been furnished to the Contractor. In addition, the Contractor’s security program shall include provisions for, but not limited to:

--Initial and Annual Operations Security (OPSEC) awareness training IAW AR 530-1. Operations Security, new contract employees shall complete Level I OPSEC training within 30 calendar days of their reporting for duty and annually thereafter.

--Receiving, storing, disseminating, transmitting, transporting, and protecting items classified as CONFIDENTIAL or SECRET by the Government, including the use of courier cards.

--In-processing and out-processing Contractor personnel for security matters.

--Obtaining Contractor personnel security clearances.

--Documenting and reporting actual and potential security problems.

--Initiating proper procedures to correct documented problems and implementing corrective procedures in the Contractor's security program.

--Filing Classified Documents. All Government-furnished classified and unclassified files in existence at the contract performance start date and those generated under this contract shall be maintained in accordance with AR 25-400-2 or other applicable regulations. Files shall be transferred to the KO or designated representative upon completion of the contract period or last day of contract performance, whichever comes first. Such files are the property of the U.S. Government. The Contractor shall provide security of classified documents in accordance with AR 380-5 and DOD 5200.1-R, NISP Operating Manual.

PART 2

DEFINITIONS & ACRONYMS

2. DEFINITIONS AND ACRONYMS:

2.1. DEFINITIONS:

2.1.1. CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.

2.1.2. CONTRACTING OFFICER. A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3. CONTRACTING OFFICER'S REPRESENTATIVE (COR). An employee of the U.S. Government appointed by the contracting officer to administer the contract. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4. DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Statement of Work.

2.1.5. DELIVERABLE. Anything that can be physically delivered, but may include non-manufactured things such as meeting minutes or reports.

2.1.6. KEY PERSONNEL. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS.

2.1.7. PHYSICAL SECURITY. Actions that prevent the loss or damage of Government property.

2.1.8. QUALITY ASSURANCE. The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.9. QUALITY ASSURANCE Surveillance Plan (QASP). An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.10. QUALITY CONTROL. All necessary measures taken by the Contractor to assure that the quality of an end product or service shall meet contract requirements.

2.1.11. SUBCONTRACTOR. One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.2. ACRONYMS:

ACOR Alternate Contracting Officer's Representative AFARS Army Federal Acquisition Regulation Supplement AR Army Regulation ACS Army Community Services CFR Code of Federal Regulations COR Contracting Officer Representative DA Department of the Army DFARS Defense Federal Acquisition Regulation Supplement DOD Department of Defense FAP Family Advocacy Program FAR Federal Acquisition Regulation KO Contracting Officer OCI Organizational Conflict of Interest PIPO Phase In/Phase Out POC Point of Contact QA Quality Assurance QAP Quality Assurance Program QASP Quality Assurance Surveillance Plan QC Quality Control QCP Quality Control Program TE Technical Exhibit

PART 3

GOVERNMENT FURNISHED PROPERTY, EQUIPMENT, AND SERVICES

3. GOVERNMENT FURNISHED ITEMS AND SERVICES:

3.1. Services: The Government will not provide any personnel, services, facilities, utilities or equipment.

PART 4

CONTRACTOR FURNISHED ITEMS AND SERVICES

4. CONTRACTOR FURNISHED ITEMS AND RESPONSIBILITIES:

4.1 The Contractor shall furnish all supplies, equipment, facilities and services required to perform work under this contract that are not listed under Section 3 of this PWS.

PART 5

SPECIFIC TASKS

5.1. Basic Task: Contractor shall produce and run :10 billboard ads per week introducing the news or weather and :30 digital video commercial advertisements to be broadcast on live television, cable television and on streaming platforms viewable on televisions and devices viewable in local areas known to contain a high population of military families. Deliverable # 1

5.1.1. The ACS/FAP shall write content, guide direction and tone of video commercials, review and request edits prior to approval and run. ACS/FAP government customer shall verify accuracy of center and monitor metrics to ensure contractor is running video commercials and billboards per agreement. Impressions vary by platform and targeted campaign – as specified in the PWS.

5.2. Advertisements. Contractor shall create a video product using engaging, targeted videos to reach specific Fort Liberty target audiences. Professional videos shall include compelling imagery, smooth transitions, engaging audio/voice overs and background music. A copywriting team will ensure content is error proof and accurate prior to submission.

Contractor shall produce Full production of one :30 evergreen commercial and three :30 donut-formatted edits, resulting in 4 complete commercials, written and directed by the government customer, but fully produced by the exclusive provider production team – including revisions to satisfy approval by government customer. Government customer retains full rights and ownership of the commercials for official use. Use of video tools will be allowed for ultimate filler topic revisions to transform each donut-formatted video into various topics for various ACS programs and campaign-specific needs. Monthly meetings as necessary with video strategist will be arranged between the Contractor and COR to discuss goals, targeted demographics, create storyboards, etc.. Videos shall be created and reviewed to ensure acceptable quality, with unlimited revisions.

5.3 Targeted Advertising Campaign shall include:

Twenty four :30 dayparted commercials per week and 12 :10 billboards per week introducing the news or weather on live television, ultimately providing no less than 3,976,000 impressions per week across at least three cable zones. A “make-good” system will be utilized to capture full impressions.

Streaming :30 commercials through exclusive provider and reputable news apps delivering no less than 333,000 impressions weekly (using a “make-good” system as necessary to capture full impressions. Commercials may be changed, added or replaced at any time as desired to meet campaign-specific goals.

Unlimited custom audience targeted cable television schedules running :30 second videos to government-specified target audiences focusing on targeted ACS programs and campaigns. (Spot and impressions will vary depending on audience targeted per program campaign because the ad will only be served when the target audience is available.) Targeted schedules may be added and changed as necessary throughout.

Run of :30 commercials delivered, streaming via exclusive subscriber-based local provider app and affiliate subscriber apps; exclusive provider video on demand programming; partner networks; and OTT (over the top) services. These together will provide no less than 353,000 impressions per week utilizing the “make-good” system to capture full impressions. Commercials may be changed, added or replaced as desired for campaign-specific goals.

5.4. Contractor Manpower Reporting: The contractor will report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the Department of the Army via a secure data collection site. The contractor is required to completely fill in all required data fields using the following web address: http://www.ecmra.mil, and then click on “Department of the Army CMRA” or the icon of the DOD organization that is receiving or benefitting from the contracted services. Reporting inputs will be for the labor executed during the period of performance during each Government FY, which runs from October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October of each calendar year, beginning with 2013. Contractors may direct questions to the help desk by clicking on “Send an email” which is located under the Help Resources ribbon on the right side of the login page of the applicable Service/Component’s CMR website at http://www.ecmra.mil. The required data fields include:

(1) Contracting Office, Contracting Officer, Contracting Officer's Technical Representative;

(2) Contract number, including task and delivery order number;

(3) Beginning and ending dates covered by reporting period;

(4) Contractor name, address, phone number, e-mail address, identity of contractor employee entering data;

(5) Estimated direct labor hours (including sub-contractors);

(6) Estimated direct labor dollars paid this reporting period (including sub- contractors);

(7) Total payments (including sub-contractors);

(8) Predominant Product Service Code (PSC)/Federal Service Code (FSC) reflecting services provided by contractor (and separate predominant PSC/FSC for each sub-contractor if different);

(9) Estimated data collection cost;

(10) Organizational title associated with the Unit Identification Code (UIC) for the Army Requiring Activity (the Army Requiring Activity is responsible for providing the contractor with its UIC for the purposes of reporting this information);

(11) Locations where contractor and sub-contractors perform the work (specified by zip code in the United States and nearest city, country, when in an overseas location, using standardized nomenclature provided on website);

(12) Presence of deployment or contingency contract language; and

(13) Number of contractor, and sub-contractor employees deployed in theater this reporting period (by country).

As part of its submission, the contractor will also provide the estimated total cost (if any) incurred to comply with this reporting requirement.

PART 6

APPLICABLE PUBLICATIONS

6. APPLICABLE PUBLICATIONS (CURRENT EDITIONS).

6.1. The Contractor must abide by all applicable regulations, publications, manuals, and local policies and procedures.

DOD Commercial Use of Imagery Guidelines AR 190-13 Army Physical Security Program Note: Government surveillance of contractor performance is not limited to the Performance Objectives as outlined in this PRS. The government reserves the right to conduct compliance surveillance of any contractual requirement of this acquisition.

TECHNICAL EXHIBIT 1

Performance Requirements Summary

PERFORMANCE OBJECTIVE

(PWS 5.1)

INCENTIVE / DISINCENTIVE

Deliverable # 1 The Contractor shall provide news / weather sponsorships on 24/7 local news channel to include :30 digital video commercials and :10 billboards.

PERFORMANCE OBJECTIVE

(PWS 5.1 - 5.3)

INCENTIVE / DISINCENTIVE

Deliverable # 2 The Contractor shall provide custom audience targeted cable television schedules running :30 second videos focusing on targeted ACS program or campaign as well as streaming television.

ACS/FAP :30 approved video advertisements shall be delivered to targeted audiences via cable television and streaming television schedules as described in the PWS.

PERFORMANCE OBJECTIVE

(PWS 5.2)

INCENTIVE / DISINCENTIVE

Deliverable # 3 The Contractor shall provide full production of 4 complete commercials and unlimited commercial versions either by contractor or by government customer via use of contractor design tools.

ATTACHMENT 2

Deliverables Schedule

QCP

PWS Para 1.6.1 Within 30 days after contract award. KO and COR within 5 working days when changes are made thereafter

Contractor Personnel Roster PWS Para1.6.7.2.

10 Workdays prior to commencing work. Update this roster within 10 calendar days when personnel changes occur

Anti-Terrorism (AT) Level I Training PWS Para1.6.15.1 Within 30 calendar days after commencing performance under this contract, submit employee certificates of completion of the training

of contract award results reported to the COR NLT 45 calendar days after contract award. New employees shall complete the training within 10 calendar days of commencing performance of work with the results reported to the COR NLT 15 calendar days.

OPSEC Training PWS Para1.6.15.3 Complete Level I OPSEC training within 30 calendar days of employment under this contract.