DOC2444737319.pdf

Contract Overview

This is an advertising services contract (Contract #5787223) dated October 9, 2026, between The Lamar Companies and the Board of Regents of the University of Nebraska. The contract is for the UNK Fall 2026 Western Nebraska advertising campaign. The customer contact is Kyle Means at the University of Nebraska-Kearney campus located at 1910 University Drive, Kearney, Nebraska. The advertiser authorizes Lamar to display outdoor advertising on its behalf in accordance with the terms specified in the agreement.

Services and Pricing

The contract encompasses production and other services totaling $1,075.00, including poster-flex production ($875.00) and a Scottsbluff installation and trip fee ($200.00). The primary service component is billboard space advertising across six locations in Nebraska with a combined total cost of $10,200.00, bringing the total contract value to $11,275.00. Billboard placements include locations in McCook, North Platte, Scottsbluff (two locations), and Lexington, with service dates ranging from November 9, 2026, to January 17, 2027. Most placements consist of 10'6" x 22'9" poster panels serving two billing cycles at investment rates between $600.00 and $1,750.00 per period. One digital poster location in North Platte commands a higher investment of $1,750.00 per period. The advertiser is responsible for producing and shipping copy materials, which must meet Lamar production specifications with a 60-day warranty against fading and tearing.