DBI Project Narrative_New Compliant.docx

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Dairy Business Innovation Initiatives Competitive Application Federal grant opportunity
Opportunity number
USDA-AMS-TM-DBII-G-21-0009
Issued by
Department of Agriculture Agricultural Marketing Service

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Dairy Business Innovation Initiatives PROGRAM

PROJECT NARRATIVE FORM AND INSTRUCTIONS – NEW APPLICANTS

This form is mandatory. Thoroughly review the “2021 Dairy Business Innovations (DBI) Initiatives Request for Applications (RFA) – New Applicants” before completing this form. Upon completion, this form must be converted to PDF and attached to the Grants.gov application package using the “Project Narrative Attachment Form” on the application package.

1. Applicant Organization - Must match box 8 of the SF-424.

Name:

Email:

Phone:

Fax:

Mailing Address:

2. Authorized Organization Representative (AOR) - This person will be the main contact for any correspondence and is responsible for signing any grant documentation. Must match box 21 of the SF-424.

Name:

Email:

Phone:

Fax:

Mailing Address: ☐ Check if same as above

3. Project Title - Must match box 15 of the SF-424.

4. Requested DBI Initiative Funds - Insert the total amount ($) of Federal funds requested. This must match the total amount requested on the SF-424, Line 18a.

EXECUTIVE SUMMARY

In 250 words or less, briefly describe the project’s intended goal(s) with a description of how the goal(s) will be completed during the project period. This summary will be made available to the public.

Alignment and Intent List the objectives for the project. Add more lines as needed.

Objective 1:

Objective 2:

Objective 3:

Describe the specific issues, problems, or needs that the project will address in relation to the statutory language of the program (7 U.S.C. § 1632d), the geographic area that the project will focus on and why it is the most appropriate. Include data and/or estimates that describe the extent of the issue or need in order to justify the project’s objectives and approach.

Describe the intended benefits (direct and indirect) for dairy producers or dairy businesses resulting from the initiative’s activities, including the number of impacted producers and businesses.

TECHNICAL MERIT

Work Plan Describe the activities necessary to achieve each Objective listed in the Alignment and Intent section above. Include the following information: the planned activities (including technical assistance development and delivery, and how you plan to recruit participants); the anticipated completion date; required resources; milestone(s) for assessing progress; and who is responsible for completing the activity. Add more rows as needed.

Describe Each Planned Activity Include the scope of work and how it relates to the project objectives

Anticipated Completion Date
Required Resources

For completion of each activity Milestones For assessing progress of each activity Who Will Do the Work?

Such as collaborative arrangements or subcontractors

Sample Activity 1
October 20XX
Hire contractor

Training Space Milestone 1: Complete XX assessment

Milestone 2: Conduct XX food safety workshops ABC Best Contracting Service

XYZ Company’s Executive Director

Achievability This section includes the outcome indicator evaluation plan.

Outcome Indicators Complete all applicable project Outcomes and Indicators with baseline and/or estimated realistic target numbers.

Applicants must choose at least one Outcome and Indicator(s) from 1-3 and are strongly encouraged to select Outcome 4.

Outcome 1: To Increase Consumption of and Access to Dairy Products.

Indicator
Description
Estimated Number
N/A
1.a.
Total number of project beneficiaries/stakeholders to be reached
☐
1.b.
Of the number in 1.a., the number that will report buying, selling, aggregating, storing, producing, and/or distributing dairy products
☐
1.c.
Of the number in 1.a., the number that will gain knowledge on how to access or produce dairy products

Outcome 2: To Increase Sales of Dairy Products.

For projects that do not already have a baseline of sales in dollars or an initial customer count, one of the objectives of the project must be to determine such a baseline to meet the requirement and to document the value of sales increases or percent change in customer count by the end of the project.

Indicator
Description
Estimated Number
N/A
2.a.
Sales increased as a result of marketing and/or promotion activities during the project performance period.
Initial (Original) Sales Amount (in dollars)
$
☐
Estimated Final (Resulted) Sales Amount (in dollars)
$
☐
Percent Change ((n final – n initial)/(n initial) * 100 = % change)
%
☐

Outcome 3: To Develop New Market Opportunities for Producers or Processors of Dairy Products.

Please provide estimated target numbers.

Number of new and/or existing delivery systems/access points reached that expanded and/or improved dairy products

Indicator
Description
Estimated Number
N/A
3.a.
Number of farmers markets
3.b.
Number of roadside stands
3.c.
Number of agritourism activities
3.d.
Number of grocery stores
3.e.
Number of wholesale markets
3.f.
Number of other systems/access points, not noted

Of the dairy businesses, the:

3.g.
Number that reported an increase in revenue expressed in dollars
3.h.
Number that reported an increase in dairy activities
3.i.
Number that reported an increase in dairy product production and innovative marketing strategies

Number of jobs, farmers that went into production

3.j.
Number of jobs maintained/created
3.k.
Number of new beginning farmers that began producing dairy products

Outcome 4: (OPTIONAL – Please enter outcome language here) Initiatives are strongly encouraged to add at least one Outcome and Indicator(s) based on relevant initiative efforts not covered above. Creativity is highly encouraged, particularly regarding any metrics reflecting coordination, learning, and responsiveness to regional realities. Add more rows as needed.

Project Specific Outcome Indicator(s)

Indicator
Description
Estimated Number

4.a.

Outcome Indicator Measurement Plan For each completed outcome indicator, describe how you derived the numbers, how you intend to measure and achieve each relevant outcome and indicator, and any potential challenges to achieving the estimated targets and action steps for addressing them.

Outcome and Indicator # I.e., 3.i., 6.a., 6.b.
How Did You Derive the Estimated Numbers?

I.e., documented background or baseline information, recent research and data, etc.

How and When Do You Intend to Evaluate?

I.e., surveys, 3rd party assessment Anticipated Key Factors Predicted to Contribute to and Restrict Outcome Including action steps for addressing identified restricting factors

Distribution of Project Results Describe how you will distribute the project’s results (positive and negative) to organizations, stakeholders, and others that may be interested in the project’s results or implementing a similar project.

Expertise and Partners Key Staff (Applicant Personnel and External Partners/Collaborators) List key project partner staff that comprise the Project Team and their roles below and provide a one- to two-page resume or summary of relevant experience and/or qualifications for each of the participants listed. Longer resumes or summaries will be disregarded. Initiatives must include Letters of Commitment from Partner and Collaborator Organizations to support the information (see section 4.2.4 in the RFA). Add additional rows as needed.

Key Staff Staff Name, Title, Organization Project Role

Project Management Plan Describe your management plan for coordination, communication, and data sharing and reporting among members of the Project Team and stakeholder groups, including both internal applicant personnel and external partners and collaborators.

OMB No. 0581-0240

FISCAL PLAN AND RESOURCES

Please complete the Budget and Justification below.

Budget and Justification The budget must show the total cost for the project and describe how category costs listed in the budget are determined. The budget justification must provide enough detail for AMS staff to easily understand how costs were determined and how they relate to the Project Objectives and expected outcomes. The budget must show a relationship between work planned and performed and the costs incurred. Add additional rows to a table as needed.

Refer to section 4.6.2 of the RFA for more information on allowable and unallowable expenses.

A general line-item for “grants” must be provided under Contracts. The individual subaward budgets are not expected at the submission of this application; however, initiatives will be expected to provide a comprehensive plan detailing each project, associated outcomes, and applicable expenses in order to draw down on the funds associated with this line item.

Budget Summary

Expense Category
Federal Funds

Personnel

Fringe Benefits

Travel

Equipment

Supplies

Contractual/Subawards

Other (specify)

Direct Costs Subtotal

Indirect Costs

Total Budget (direct + indirect)

Personnel List each person who has a substantive role in the project and the amount of the request and/ or the value of his or her match. Personnel costs should be reasonable for the services rendered, conform to the established written policy of your organization, and consistently applied to both Federal and non-Federal activities.

Name, Title
Justification for Requesting Funds
Level of Effort

(# of hours OR % FTE)

Annual Salary Requested
Funds Requested

Year 1: $ Year 2: $ Year 3: $

Year 1: $

Year 3: $

Year 1: $

Year 3: $

Personnel Subtotals
$

Fringe Benefits Provide the fringe benefit rates for each of the project’s salaried employees listed above. The costs of fringe benefits should be reasonable and in line with established policies of your organization.

Name, Title
Fringe Benefit Rate
Funds Requested
Fringe Benefits Subtotals
$

Travel Explain the purpose for each Trip Request. Please note that travel costs are limited to those allowed by formal organizational policy; in the case of air travel, project participants must use the lowest reasonable commercial airfares. For recipient organizations that have no formal travel policy and for-profit recipients, allowable travel costs may not exceed those established by the Federal Travel Regulations, issued by GSA, including the maximum per diem and subsistence rates prescribed in those regulations. This information is available at https://www.gsa.gov/.

Trip Details (Destination, Timing, Justification)
Expense Type (airfare, car rental, etc.)
Unit of Measure (days, miles, etc.)
# of Units
Cost/Unit
# of Travelers
Funds Requested
Travel Subtotals
$

☐ By checking this box, I affirm that my organization’s established travel policies will be adhered to when completing the above-mentioned trips in accordance with 2 CFR 200.474 or 48 CFR subpart 31.2, as applicable.

Equipment Describe any special purpose equipment to be purchased or rented under the grant. ‘‘Special purpose equipment’’ is tangible, nonexpendable, personal property having a useful life of more than one year and an acquisition cost that equals or exceeds $5,000 per unit and is used only for research, medical, scientific, or other technical activities. Rental of "general purpose equipment’’ must also be described in this section. Purchase of general purpose equipment is not allowable under this grant.

Item #
Description and Funds Justification
Rental or Purchase?
Date Acquired?
Funds Requested
Equipment Subtotals
$

Supplies List the materials, supplies, and fabricated parts costing less than $5,000 per unit and describe how they will support the purpose and goal of the proposal.

Description and Funds Justification
Cost/Unit
# of Units
Date Acquired?
Funds Requested
Supplies Subtotal
$

Contractual The Contractual section includes contractual, consultant, and subaward agreements that are part of the completion of the project. A subaward is an award provided by the non –federal entity to a subrecipient for the subrecipient to carry out part of a Federal award received by the non-federal entity. Contractual/consultant costs are expenses associated with purchasing goods and/or procuring services performed by an individual or organization other than the applicant in the form of a procurement relationship. If there is more than one contractor or consultant or subaward, each must be described separately. List each contract/consultant/subaward separately.

Type
Name/Organization and Funds Justification
Hourly/Flat Rate
Funds Requested

Contract ☐ Subaward ☐

Contract ☐

Contract ☐

Contractual Subtotal
$

☐ By checking this box, I affirm that my organization followed the same policies and procedures used for procurements from non-federal sources, which reflect applicable State and local laws and regulations and conform to the Federal laws and standards identified in 2 CFR §200.317 through §200.326, as applicable. If the contractor(s)/consultant(s) is/are not already selected, I affirm that my organization will follow the same requirements.

Other Include any expenses not covered in any of the previous budget categories. Be sure to break down costs into cost/unit. Expenses in this section include, but are not limited to, meetings and conferences, communications, rental expenses, advertisements, publication costs, and data collection.

Description and Funds Justification
Cost/Unit
# Units/Pieces Purchased
Date Acquired?
Funds Requested
Other Subtotal
$

Indirect Indirect costs (also known as “facilities and administrative costs”—defined at 2 CFR §200.1) represent the expenses of doing business that are not readily identified with a particular grant, contract, or project function or activity, but are necessary for the general operation of the organization and the conduct of activities it performs. For additional information, refer to Section 4.6.1 of the RFA.

Indirect Cost Rate Requested (%)
Funds Requested

Program Income Program income is gross income—earned by a recipient or subrecipient under a grant—directly generated by the grant-supported activity or earned only because of the grant agreement during the grant period of performance. Program income includes, but is not limited to, income from fees for services performed; the sale of commodities or items fabricated under an award (this includes items sold at cost if the cost of producing the item was funded in whole or partially with grant funds); registration fees for conferences, etc.

Income Source
Description of How Income is Reinvested
Funds Expected
Program Income Total
$

USDA’S Equal Opportunity STATEMENT USDA is an equal opportunity provider, employer, and lender.

Paperwork Burden Statement According to the Paperwork Reduction Act of 1995 (44 U.S.C. 3501), an agency may not conduct or sponsor, and a person is not required to respond to a collection of information unless it displays a valid OMB control number. The valid OMB control number for this information collection is 0581-0240.The time required to complete this information collection is estimated to average 4 hours per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information.

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