D-17-CP-0042_Online_Social_Media_Campaign_SOW_FBO.docx

Statement of Work Online Social Media Public Education Campaign

In the fall of 2017, the Elks Drug Awareness Program will partner with a YouTube acting troupe (SMOSH) for a social media project to create a custom video that highlights the costs and consequences of drug use. The video will air on SMOSH’s YouTube channel and gain additional exposure to SMOSH’s 6.1 million followers on Twitter and Instagram.

The selected vendor will perform the following tasks:

· Facilitate purchase of media time for two 30-second PSAs, which DEA will provide and will focus on the prescription opioid problem, to air during the first 4 weeks of the SMOSH video’s premiere in October, with an expected reach of 6.1 million impressions.

· Facilitate placement of digital banner ads during the first 4 weeks of the SMOSH video’s premiere in October, with an expected reach of 5.1 million impressions.

· Insert the URL www.justthinktwice.com (DEA’s website for teens) in the SMOSH video and on SMOSH’s YouTube Channel and desktop and mobile networks.

· Consult with the DEA as a subject matter expert to the video’s content to ensure accuracy of the portrayal of the physical and social consequences of drug use.

· Provide a final analytics report to DEA summarizing the total number of media impressions achieved, and any other relevant metrics, to illustrate the reach and impact of airing the PSAs and placing the digital banner ads.

Proposed Performance Period August 1, 2017 – November 30, 2017

Contact Information Rich Lucey Prevention Program Manager Community Outreach and Prevention Support Section Drug Enforcement Administration Phone: 202-598-8900 E-mail: richard.lucey@usdoj.gov