D_SOW.pdf

STATEMENT OF WORK (SERVICES)

(SOW)

GENERAL INFORMATION

Title of Project:

Media Lists, Distribution, Monitoring, Social Media and Analysis Services

Statement of Need and Purpose:

The purpose of this acquisition is to procure a subscription service that combines an extensive news and social media contact list with a media monitoring service that generates and manages press lists; coordinates press release distributions; blogs outreach, and monitors media coverage of the National Institute on Aging (NIA) in print, broadcast, and online media.

Background Information and Objective:

The NIA works to support, conduct, and foster research on aging and to disseminate information on aging to the public, health care professionals, the scientific community, and other audiences.

The NIA Office of Communications and Public Liaison (OCPL) manages the NIA media efforts.

The OCPL works to secure interviews with news outlets for NIA staff and grantees to enhance NIA’s reputation as a credible and responsible source for news about age-related topics as well as to expand readership of the NIA blog for researchers. OCPL uses media subscription services to assist in this effort. This service will continue to help OCPL effectively manage NIA’s entire media operation to track media outlets covering stories related to NIA research on aging;

track and evaluate coverage related to specific press releases; identify new media to reach out to on particular topics, and track the number and types of different audiences NIA is reaching with media relations activities. In addition, OCPL needs to efficiently track, analyze, and report data by NIA program areas and spokespersons in support of individual and program performance plan goals regarding news coverage and newsclips. Using NIA’s social media contact lists, OCPL expects this feature to be particularly useful as NIA-funded Alzheimer’s research continues to make advances and discoveries related to Neurodegenerative diseases.

Period of Performance:

September 1, 2022 to August 31, 2023 with four (4) subsequent option years

SCOPE OF WORK

General Requirements:

OCPL seeks an annual online subscription service that will provide an integrated web-based system that combines several media databases that includes media monitoring services. Media database function with at least 425,000 or more US news media contacts, social media monitoring, print monitoring through LexisNexis. Access to a digital database will enable OCPL to identify bloggers and other influential individuals on social media outlets. This function is critical to expand readership of and subscriptions to NIA’s blog for researchers, which is improving communications between NIA and the research community. OCPL would like to have the ability to respond to individual reporters on deadline that are looking for experts on specific topics. OCPLe expects to not only secure more interviews with NIA staff and grantees, but also to enhance NIA’s reputation as a credible and responsive source for news about age-related topics.

Specific Requirements:

The Contractor shall provide an annual subscription service that provides an integrated web-based system which meets the following requirements:

1. Access to a database with print, broadcast, online, and social media contact information both within the United States and Internationally.

2. Monitoring of print, broadcast, online, and social media outlets for mention of the NIA.

a. Monitoring services shall identify the date, outlet, location, print circulation or number of unique monthly online visitors, and a link to the news article or item for further review.

b. Monitored information must be able to be summarized and collated in the database as needed by the NIA.

c. Ability to identify trends related to the NIA or aging in social media as well as the entities or individuals generating them

3. Public Relations monitoring through LexisNexis

4. Subscription service must allow for four (4) concurrent users to the integrated web-based system at a time.

5. This service must also have the ability to have at least six (6) concurrent users of the system at one time.

Independently and not as an agent of the Government, the Contractor shall furnish all the necessary services, qualified personnel, material, equipment, and facilities, not otherwise provided by the Government as needed to perform the Statement of Work.

SCOPE OF WORK