D-4 Patch Design Change Request.pdf

USMA FORM 5 9 Oct 2010 ( FOUO )

WEST POINT STAFFING FORM

1. TRACKING NUMBER 2. TODAY’S DATE 3. SUSPENSE DATE

4. OFFICE SYMBOL 5. SUBJECT

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7. EXECUTIVE SUMMARY / ACTION MEMORANDUM

APPROVED__ ___ DISAPPROVED_ ___ NOTED_ ___ SEE ME_ ____ COMMENT_ ___

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USMA FORM 5 9 Oct 2010 ( FOUO )

8. LEAD AGENCY STAFF COORDINATION TRACKING NUMBER:

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10. REMARKS BY SGS/SACS RETURNED REQUESTING ADDITIONAL INFORMATION/CLARIFICATION

DEPARTMENT OF THE ARMY

DELTA COMPANY, 4TH REGIMENT, USCC

UNITED STATES MILITARY ACADEMY

WEST POINT, NEW YORK 10996

MACC-O-D4 22 October 2021

MEMORANDUM FOR RECORD

SUBJECT: Request for Company Patch and Mascot Change

1. Purpose. The purpose of this memorandum is to request permission for Delta Company, 4th Regiment to change its current mascot from the “Dukes” in the context of John Wayne to “Dukes” in the context of royalty.

2. Reasons for Request. An incongruence between an organization’s espoused values and their actual standards and behaviors is an indicator that there is a need for change within the organization. As a company, D4 is working to be a family, which includes having all members feeling included and respected. “Dukes” is not a problematic mascot in and of itself, but in the context of John Wayne “the Duke” creates division. John Wayne and some of his characters do not build an inclusive environment of respect for all members of the organization. We believe that by implementing a mascot change, we have the opportunity to continue to establish a unit identity and culture rooted in our mission statement (Build the Duke Family and take pride in the Duke identity in order to establish a cohesive and effective unit committed to excellence in character, physical fitness, academics, and military technical and tactical expertise), while maintaining a legacy of being a “Duke.”

3. Circumstances of Change to Royal “Dukes”.

a. At the beginning of AY22-1, Company Climate Survey results indicated that there needed to be a change of mascot because of respect issues.

i. Comments and concerns were expressed along the lines of John Wayne being racist and homophobic and detrimental to company cohesion. Members of D4 are proud to be members of the company but “ashamed” to be associated with John Wayne.

ii. Specifically, John Wayne was known to have said some controversial comments in a 1971 Playboy interview including: “I believe in white supremacy until the blacks are educated to a point of responsibility, I don’t believe in giving authority and positions of leadership and judgment to irresponsible people” -John Wayne

iii. D4 felt strongly about keeping the name “Dukes” tied to the legacy of those before us but changing the mascot and patch to be reflective of royalty.

b. In keeping with the Brigade mission of legacy, the change to Royal Dukes aligns.

MACC-O-D4

i. With the updated patch, D4 wishes to keep a portion of the current patch, the sword at the center as a connection to past and present Dukes.

ii. The Dukes will maintain a theme of “Gone but never forgotten” which pay tribute to fallen Dukes and Dukes who have graduated before us becoming part of the Long Gray Line. This is applicable as Royal Dukes are slowly becoming less prevalent however, their legacy remains. This is reflected through the new patch (Enclosure 4), which has a skull wearing a crown, representing the passing on of Dukes.

c. With the newly scrambled Cow class and Plebes, half of the D4 cadets have never fully embraced their identity as John Wayne “Dukes”. Furthermore, many of the returning members of D4 have never seen a John Wayne film and do not know who he is. John Wayne “Dukes” is outdated and difficult for the company to adopt as a mascot because of the disconnect, in addition to the respect challenges.

4. Contextualizing Royal “Dukes” within D4 and Army values. Considering D4’s defined values and commitment to the Army values, the company has the opportunity to create a more inclusive and respectful environment to promote a better company culture.

a. D4’s Company Mission is focused on building the Duke Family and taking pride in the

Duke identity in order to establish a cohesive and effective unit committed to excellence in character, physical fitness, academics, and military technical and tactical expertise.

i. By changing the mascot, members of the company can comfortably adopt he

Duke identity and create a cohesive unit.

ii. With a mascot change, the Dukes will be able to realign their character to demonstrate excellence.

b. D4 leadership has established a mission and vision (Enclosure 1) that inspires its values (Enclosure 2). At the onset of AY22-1, D4 leadership explicitly communicated the mission and vision and the accompanying expectations for company members at the company in-brief.

c. D4’s change to Royal “Dukes” identity will be displayed through cultural artifacts found around company (i.e. Posters and newsletters). Physical artifacts will remind D4 members that the organization is in active pursuit of the end-state defined by the mission and vision.

d. At the individual level, D4 leadership will develop a culture committed to anchoring the company identity in the expectation that D4 members will work towards its vision and values.

e. When contextualized within D4 values, “Dukes” also remains congruent with the Army Values – a standard required of all USCC companies.

MACC-O-D4

f. Living up to the Army Values is a way for D4 cadets to display excellence, and build the Family, a D4 value.

g. Positive communication and ownership, D4 values, are also aligned with the Army value Respect that D4 seeks to promote.

5. Promoting a Unified Identity and Esprit De Corps. D4 can never achieve its desired excellence as a company without a unified identity and strong esprit de corps.

a. In recontextualizing “Dukes” within the current values of D4 and the people in the company, while still connecting to the legacy of those before us, the company leadership intends to promote a unified company identity that supports a respectful, inclusive company and family environment. D4 leadership recognizes this is an active endeavor that requires work at the individual and organizational level to promote a company culture and climate consistent with our values and reflective of the identity “Dukes” and believes this can be facilitated through a mascot change. We look forward to the opportunity afforded by a return to Royal “Dukes” to better our formation.

6. The point of contact is the undersigned at rachel.carlton@westpoint.edu.

4 Encls RACHEL A. CARLTON

1. D4 Mission and Vision CDT CPT, USCC

2. D4 Values Commander, D4

3. D4 Current Patch

4. D4 Proposed Patch mailto:rachel.carlton@westpoint.edu

2021-10-25T10:57:05-0400

CARLTON.RACHEL.ABIGAIL.1545439588

Company Mission and Vision

Mission: Build the Duke Family and take pride in the Duke identity in order to establish a cohesive and effective unit committed to excellence in character, physical fitness, academics, and military technical and tactical expertise.

Vision: Be authentic, take initiative, inspire and develop others to be the best version of themselves.

Company Mission and Vision

CUI

MAJA-AL (RN 27-1a2) 1 November 2021

MEMORANDUM FOR Commandant of Cadets, United States Corps of Cadets, United States Military Academy, West Point, New York 10996

SUBJECT: Legal Review –Patch Change Request

1. Conclusion. I have no legal objection to the proposed change to the patch of D Company, 4th Regiment.

2. Background. D Company, 4th Regiment, has requested to change their patch to better represent their company and distance themselves from John Wayne. The patch design was designed by CDT Mathilda Sullivan. CDT Sullivan has signed a Release from Liability and Assignment of Copyright to the Academy.

3. Analysis. The assignment of copyright from CDT Sullivan addresses all intellectual property concerns There are no other copyright or trademark issues with the current design.

4. The point of contact for the undersigned at sarah.gardner-cox@westpoint.edu or

(845) 938-8570.

SARAH GARDNER-COX

Administrative & Civil Law Attorney

Controlled by: Administrative Law, OSJA, USMA CUI Category: PRIVILEGE Limited Dissemination Control: Attorney Work Product POC: Sarah Gardner-Cox (845) 938-8570

DEPARTMENT OF THE ARMY

UNITED STATES MILITARY ACADEMY

OFFICE OF THE STAFF JUDGE ADVOCATE

646 SWIFT ROAD, BLDG. 606

WEST POINT, NEW YORK 10996-1955

2021-11-01T08:13:56-0400

GARDNER-COX.SARAH.ESMA.1294928843

RELEASE OF LIABILITY Al'ID ASSIGNMENT OF RIGHTS

I certify that the design I submitted is of my own creation and does not violate the intellectual property rights of any other person or entity. If my article incorporates the work of others, or does not consist entirely of my own work, I certify that I have obtained any necessary licenses and paid all required fees for such use.

(Initial)

I understand that submission of my article constitntes agreement to grant the United States Military Academy (USMA) an exclusive, perpetual, world-wide, no-charge license uuder any copyright or any other intellectual property right. Such grant includes the right to modify and publish the article in any manner and any media.

I agree that I will not take any legal action (lawsuit or claim) against the USMA, Department of the Army (DA), or their agents, officers, employees, representatives, successors, and assignees for any potential loss sustained in relation to the voluutary assignment of my right to the article.

I hereby fully and forever release, discharge, and hold harmless the USMA, DA, and their agents, officers, employees, representatives, successors, and assignees from any and all liability whatsoever that may potentially arise from my articles infringement of the intellectual property rights of any other person or entity.

I have read this document. I understand this document. I agree to all terms and conditions.

Author Contact Information:

Name: Company:

Street:

City: State: Zip:

Phone: Date:

Author's Signature:

Initial: MS

Initial_2: MS

Initial_3: MS

Initial_4: MS

City: West Point

State: New York

Zip: 10997

Phone: (847) 977-9428

Date: 28OCT2021

Street: P.O. Box 3994

Name: Mathilda Sullivan

Company: USCC D-4

The current mascot does not represent the culture, climate, and values of the company. The new mascot would help to reinforce the company values of Family, Ownership, and Positive Communication.

Tab B: D4 Company Mission, Vision, Values Tab C: Legal Review Tab D: D4 Current Patch Tab E: D4 Proposed Patch Tab F: D4 Release from Liability and Assignment Rights

1. PURPOSE: The purpose of this memorandum is to request permission for Delta Company, 4th Regiment to change its current mascot and patch from the “Dukes” in the context of John Wayne to “Dukes” in the context of royalty.

2. BACKGROUND: An incongruence between an organization’s espoused values and their actual standards and behaviors is an indicator that there is a need for change within the organization. “Dukes” is not a problematic mascot in and of itself, but in the context of John Wayne “the Duke” creates division. John Wayne and some of his characters do not build an inclusive environment of respect for all members of the organization. By implementing a mascot change, there is opportunity to continue to establish a unit identity and culture rooted in the D4 mission statement (TAB B), while maintaining a legacy of being a “Duke.” The current patch also copies a prior 1st Special Forces Operational Detachment Delta Force patch preventing originality.

3. DISCUSSION: Company leadership intends to promote a unified company identity that supports a respectful, inclusive company and family environment. D4 believes this can be facilitated through a mascot change. With the updated patch, D4 wishes to keep a portion of the current patch, the sword at the center, as a connection to past and present Dukes. The Dukes will maintain a theme of “Gone but never forgotten” which pays tribute to fallen Dukes and Dukes who have graduated before us becoming part of the Long Gray Line. This is applicable as Royal Dukes are slowly becoming less prevalent however, their legacy remains. The new patch which has a skull wearing a crown, represents the passing on of Dukes.

4. RESOURCE IMPACT: N/A

5. RECOMMENDATION: The Commandant approves the Company Mascot and Patch change request from "Dukes" in the context of "the Duke" John Wayne to "Dukes" in the context of royalty.