CB-21-002_Redacted.pdf

IN REPLY REFER TO:

CB-21-002

25 March 2021

UNITED STATES MARINE CORPS

MARINE CORPS INSTALLATIONS COMMAND

3000 MARINE CORPS PENTAGON

WASHINGTON, DC 20350-3000

5. Rationale Justifying Use of Cited Statutory Authority

MCRC is charged with bringing into service over 40,000 new applicants each year to sustain the All-Volunteer Force so that the Commandant of the USMC is able to fulfill the mission to man and equip the force for Combatant Commanders’ use in meeting strategic objectives as set by the President of the United States. The requirements under Contract M95494-19-C-0020 call for unique and highly specialized services to supplement recruiters’ efforts to fill USMC vacancies. In recent years, WT has generated over 200,000 qualified leads annually, which translates to 20% of new recruits originating from this advertising program. These particular leads tend to be higher quality applicants, as measured by aptitude and recruit training graduation rates, and have historically converted to enlistments at a higher rate than other prospecting methods. The requirement for targeted support at the regional and district levels is integrally related to the existing advertising strategy being executed by WT to meet MCRC’s recruiting mission. Awarding this work to any other source could jeopardize the USMC’s ability to implement a local solution that is integrated and aligned with the USMC’s national recruiting and advertising strategy, which could lead to a degradation of quality in leads and a reduction in recruiting rates, directly affecting the USMC’s ability to execute its Title 10 mission.

WT is uniquely positioned to perform these local requirements, using their proven tools and techniques and their existing infrastructure and established partnerships all across the country, which are necessary for performing this work. It would take significant time for a new vendor to be indoctrinated into both historical and current advertising efforts to gain an understanding of the USMC’s mission and brand and become acclimated to the USMC’s demanding and evolving marketing requirements. This could limit its ability to capitalize on emergent opportunities, which could negatively impact the USMC’s ability to meet recruiting goals. Further, a new vendor would need a robust infrastructure and established partnerships to be able to rapidly respond to RS’s ever-changing needs in a timely and cost-effective manner. Based on this analysis, competing and awarding this scope of work to another vendor would result in inefficiencies and unacceptable delays in fulfilling the Marine Corps’ requirements, increasing risk in MCRC meeting its required annual number of applicants to maintain the All-Volunteer Force. WT is the only vendor that possesses the highly specialized experience, capabilities and infrastructure to immediately support recruiting stations’ requirement for local program support aligned with the USMC’s national recruiting and advertising strategy.

6. Description of Efforts Made to Solicit Offers from as Many Offerors as Practicable

A synopsis was posted on beta.sam.gov on 22 February 2021, providing notice of the government’s intent to sole source this modification, and included a statement that all responsible sources were permitted to submit capability statements, quotes, and proposals which will be considered by the agency. Six (6) responses were received from small businesses (2 women-owned small businesses, 2 small disadvantaged businesses, 1 service-disabled, veteran-owned small business and 1 small business) expressing interest in this requirement. All responses were reviewed by MCRC, who determined that none of the respondents were capable of performing the requirement in its entirety. However, all respondents were referred to the incumbent for subcontracting opportunities in an effort to promote small business participation.

7. Determination of Fair and Reasonable Cost

The Contracting Officer will determine that the cost to the Government of the services covered by this Justification are fair and reasonable prior to the award of this modification. The fair and reasonableness of prices will be based on an analysis of the contractor’s price proposal and comparison to the independent government cost estimate. It is anticipated this analysis will be conducted using experienced technical representative(s), a contract specialist, and field pricing support, as needed.

25 March 2021

UNITED STATES MARINE CORPS

MARINE CORPS INSTALLATIONS COMMAND

3000 MARINE CORPS PENTAGON

WASHINGTON, DC 20350-3000

8. Actions to Remove Barriers to Future Competition

MCICOM will include the requirement for targeted support at the regional and district levels in the future competition for the follow-on contract.

2 March 2021

UNITED STATES MARINE CORPS

MARINE CORPS INSTALLATIONS COMMAND

3000 MARINE CORPS PENTAGON

WASHINGTON, DC 20350-3000

CERTIFICATIONS AND APPROVAL

TECHNICAL/REQUIREMENTS CERTIFICATION

I certify that the facts and representations under my cognizance which are included in this Justification and its supporting acquisition planning documents, except as noted herein are complete and accurate to the best of my knowledge and belief.

Requirements Cognizance:

Signature Name (Printed) Phone No. Date

LEGAL SUFFICIENCY REVIEW

I have determined that this Justification is legally sufficient.

Signature Name (Printed) Phone No. Date

CONTRACTING OFFICER CERTIFICATION

I certify that this Justification is accurate and complete to the best of my knowledge and belief.

Signature Name (Printed) Phone No. Date

ADC, I&L (CONTRACTS) APPROVAL

Upon the basis of the above justification, I hereby approve as ADC, I&L (Contracts), the solicitation of the proposed procurement(s) described herein using other than full and open competition, pursuant to the authority of 10 U.S.C.

2304(c)(1).

Signature Name (Printed) Phone No. Date

F. PAUL LIRIO 703-604-3236 3/25/21