California_Brand_Campaign_-_Budget_Template.xlsx
XLSX spreadsheet 95 KB Posted
- Attached to
- California Brand Campaign
- Solicitation number
- 0000037787
- Issued by
- California
About this file
This is a budget template for the California Brand Campaign, a state-level contract opportunity managed by GO-Biz (Governor's Office of Business and Economic Development) in California. The template is designed to capture comprehensive budget information for a creative and innovative brand campaign that includes website design and development, digital content creation, video production, and both earned and paid media strategies. The budget template accommodates multiple cost categories and requires detailed breakdowns across personnel, subcontractors and consultants, travel, equipment and supplies, and paid media placement across digital, traditional, retail, and sponsored channels. The template mandates that all proposal development costs be borne by the proposer and excluded from the submitted budget, and requires bidders to identify and cost five key deliverables with associated estimated timeframes for completion.
The budget template emphasizes paid media placement as a critical component, structured to capture costs across digital media (social media, search, performance media, and streaming), traditional media (television, radio, print, and out-of-home advertising), and retail and sponsored media. Personnel costs must include hourly rates and estimated hours on contract, while subcontractors and consultants require California certification documentation (Minority Business, Small Business, Disabled Veteran Business Enterprise, or equivalent). The template requires line-item detail for all expenses, cost per unit calculations for equipment and supplies, and justification for travel expenses including destination, duration, and traveler identification. All costs must be submitted in U.S. dollars, with the template designed to automatically calculate totals and percentages of the overall budget allocation across all cost categories.
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Text version
Budget Overview
| Basic Information | |||||
| Legal Name | |||||
| Address | |||||
| Website | |||||
| General Phone | |||||
| General Email | |||||
| Project Title | California Brand Campaign | ||||
| Category | Amount | Percentage of Total | Key Deliverable | Amount | |
| Personnel | $ - 0 | 0.00% | #1 | 0 | $ - 0 |
| Subcontractors & Consultants | $ - 0 | 0.00% | #2 | 0 | $ - 0 |
| Travel | $ - 0 | 0.00% | #3 | 0 | $ - 0 |
| Equipment, Supplies, Subscriptions | $ - 0 | 0.00% | #4 | 0 | $ - 0 |
| Other | $ - 0 | 0.00% | #5 | 0 | $ - 0 |
| Paid Media Placement (Digital, Traditional, Retail & Sponsored) | $ 1.00 | 100.00% | TOTAL | $ - 0 | |
| TOTAL | $ 1.00 | 100.00% |
Budget Breakdown
| Budget Breakdown | |||||||||
| All costs associated with the Proposal must be included in the table below in U.S. dollars. Costs for developing proposals are entirely the responsibility of the propose and shall not be included as part of the budget. | |||||||||
| PERSONAL AND PROFESSIONAL SERVICES | |||||||||
| Personnel | Last Name, First Name | Title | % of Time | Hourly Rate | Estimated Hours on Contract | Total Cost | Role on Project & Area of Responsibility | ||
| $ - 0 | |||||||||
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| $ - 0 | |||||||||
| $ - 0 | |||||||||
| Add row above to add more Personnel | $ - 0 | ||||||||
| Subcontractors & Consultants | Subcontractor Organization Name | Contact Person | Email Address | CA Certification (MB, SB, DVBE or None) Include Certification # | Link to Certification | Total Cost | Overview of Work Performed for this Contract | ||
| $ - 0 | |||||||||
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| Add row above to add more Subcontractors & Consultants | $ - 0 | ||||||||
| OPERATING EXPENSES | |||||||||
| Travel | Purpose & Justification | Destination (City, State) | #1 Traveler Name | #2 Traveler Name | #3 Traveler Name | Duration of Trip | |||
| # of Days | Total Cost | ||||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
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| $ - 0 | |||||||||
| Add row above to add more Travel | $ - 0 | ||||||||
| Equipment, Supplies, & Subscriptions | Description | Cost Per Unit | Quantity | Total Cost | |||||
| $ - 0 | $ - 0 | ||||||||
| $ - 0 | $ - 0 | ||||||||
| $ - 0 | $ - 0 | ||||||||
| $ - 0 | $ - 0 | ||||||||
| $ - 0 | $ - 0 | ||||||||
| $ - 0 | $ - 0 | ||||||||
| $ - 0 | $ - 0 | ||||||||
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| $ - 0 | $ - 0 | ||||||||
| Add row above to add more Equipment, Supplies, & Subscriptions | $ - 0 | ||||||||
| Other | Description | Reason | Total Cost | ||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
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| Add row above to add more Other | $ - 0 | ||||||||
| PAID MEDIA PLACEMENT | |||||||||
| Digital Media (Social Media, Search & Performance Media, Streaming, etc.) | Description | Total Cost | |||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
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| $ - 0 | |||||||||
| Add row above to add more Digital Media | $ - 0 | ||||||||
| Traditional Media (TV, Radio, Print, Out-of-home, etc.) | Description | Total Cost | |||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
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| $ - 0 | |||||||||
| $ - 0 | |||||||||
| Add row above to add more Traditional Media | $ - 0 | ||||||||
| Retail & Sponsored Media | Description | Total Cost | |||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
| $ - 0 | |||||||||
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| $ - 0 | |||||||||
| $ - 0 | |||||||||
| Add row above to add more Retail & Sponsored Media | $ - 0 | ||||||||
| Other Paid Media Placement | Description | Total Cost | |||||||
| $ - 0 | |||||||||
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| $ - 0 |
Delivery Details
| Delivery Breakdown |
| Identify key deliverables that the project will accomplish. For each deliverable, include the estimated total cost for delivery. The amount should include all costs for personnel, subcontractors, any other direct and indirect costs. For each deliverable, include estimated timeframes for completing the identified key deliverables. |
| Key Deliverables | Amount | Estimated Timeframes | |
| #1 | $ - 0 | ||
| #2 | $ - 0 | ||
| #3 | $ - 0 | ||
| #4 | $ - 0 | ||
| #5 | $ - 0 | ||
| TOTAL | $ - 0 | ||
| Additional rows can be added |
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