C2022735_RFP_CommunicationsPlan_COBID_Addendum1.pdf
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- Attached to
- PAINT
- Solicitation number
- S-29100-00004585
- Issued by
- Jackson County, Mcminnville City, Oregon
About this file
This document is Addendum #1 to an Oregon Business Development Department Request for Proposal (RFP No. C2022735) for a Communications Plan to support the Certification Office for Business Inclusion and Diversity (COBID). The addendum addresses a vendor inquiry regarding social media and digital marketing channels and clarifies the final deliverables and submission timeline. Business Oregon currently utilizes Twitter, LinkedIn, and Facebook for communications and is open to additional recommended channels if more appropriate for target audiences. The scope includes developing an integrated marketing communications plan that leverages partnerships with regional economic development groups, businesses, and communities served by COBID programs. The consultant is expected to report engagement rates from digital marketing campaigns. The final products and report delivery date has been amended from October 30, 2023 to September 30, 2023.
The RFP confirms that Business Oregon will provide the selected consultant with current branding materials, including the Business Oregon logo, color palette, and associated branding elements, eliminating the need for the consultant to develop new branding identity. The addendum does not address pricing, set-asides, incumbents, or specific funding amounts in this document. All other sections of the original RFP remain unchanged, with the proposal submission deadline maintained at October 31.
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| File | Type | Posted |
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| 401815-OP MILLER PAINT DRCI.pdf |
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Addendum #1 to Oregon Business Development Department RFP No. C2022735
(OregonBuys no. S-12300-00004589)
“COMMUNICATIONS PLAN – Certification Office for Business Inclusion and Diversity (COBID)”
The Oregon Business Development Department received one question regarding the requested services, and while the deadline for proposals remains October 31, we wish to provide a response to the question received to date:
Q1. Under Section 1.2.2 the RFP gives reference to creating an integrated marketing communications plan that incorporates social media and cooperative marketing with Business Oregon partners, as well as an outcome involving reporting rates of engagement from a digital marketing campaign. Can you clarify which social media/digital marketing channels of Business Oregon and/or partners you expect the consultant to use?
A1. Business Oregon currently uses Twitter, LinkedIn and Facebook, but would be open to other recommended channels as well if they are more ideal for the identified key audiences. We mention partners to leverage our economic development partners through the state to help disseminate information, such as regional economic development groups, businesses and communities served by our programs, etc.
The Oregon Business Development Department would also like to address a discrepancy regarding the final products and report submittal date of the requested services within the RFP document. All other sections in the RFP document remain the same. The RFP is hereby amended as follows:
Amend the last paragraph of Section 1.2.1 – Description of Services Needed – as follows (deletions in strikethrough, additions in bold underline):
The Project will not include a new logo, color palette or other branding elements. The current Business Oregon logo, color palette, and associated branding materials will be provided to the selected consultant (“Contractor”) for their use in developing materials for the communications plan. The final product(s) and report will be delivered to Business Oregon no later than October 30, 2023 September 30, 2023.
Thank you for your continued efforts and interest.
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