C2022636_RFP Market Analysis - Live Performance Attach D White Paper.pdf
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- Solicitation number
- S-R02045-00004255
- Issued by
- Clackamas County, Cheshire CDP, Oregon
About this file
This is a white paper attachment for an Oregon Emerging Industries Request for Proposal (RFP) issued by Business Oregon concerning the state's live performance sector. The document provides background and strategic guidance for consultants developing proposals to conduct a comprehensive market analysis of Oregon's commercial live performance industry. The white paper does not specify a particular response deadline, site visit requirements, or bidders' conference, as it serves as informational material rather than a formal solicitation document. The scope of analysis should encompass venues, production services, staging, lighting, audio and audiovisual work, presenting, performing, administration, programming, workshops, and set and prop manufacturing within a traded-sector context.
The white paper emphasizes that this market analysis represents a unique opportunity to examine the commercial music and for-profit live performance sector in parallel with existing economic impact studies of nonprofit and institutional music organizations. Key analytical requirements include defining the industry using NAICS codes, calculating ranked location quotients for establishments and employment, and incorporating recent study data from foundational resources such as the National Independent Venue Association (NIVA), the Independent Venue Coalition (IVC), IBISWorld, and Statista. The analysis should address how the live performance sector competes in national and international markets. No specific budget, pricing terms, set-asides, or funding sources are detailed in this white paper, which is intended to provide industry-based perspective and insights rather than prescriptive methodological requirements.
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C2022636
ATTACHMENT D
OREGON EMERGING INDUSTRIES RFP
WHITE PAPER
OREGON’S LIVE PERFORMANCE SECTOR
This white paper reflects an overview information received from Business Oregon’s Live Performance Sector advisory committee and other resources and is intended to provide an industry-based perspective of the value the market analysis may provide. It is not intended to represent the required scope of work or methodology for analysis but can provide insights to consultants as they develop a proposal.
BACKGROUND
The non-profit live performance arts sectors have a long history of participating in economic partnership with state (and other public) funds. However, the commercial (“for profit”) sector has yet to be studied in terms of economic impact or integrated fully into Oregon’s priorities, in terms of supporting and integrating the Arts Economy.
A coalition built by the Independent Venue Coalition and other arts leaders lobbied for State COVID relief for all types of Live Performance impacted by forced closure. It did not matter whether the venue was for profit, non-profit or municipally owned, nor did it matter whether music, theater, comedy, or other modes of live performance was involved. All were in the same position, and they stood together to fight for survival relief.
That said, the passage recent legislation provides a unique opportunity to specifically analyze not only the Commercial Music economic and employment impacts in parallel to the Live Performance Sector and in addition to the existing reports about Arts and Culture economic impacts of nonprofit and institutional music that has long been monitored, studied and reported.
KEY AREAS OF FOCUS
To include: venues, producing, including pre-production and post -production, staging, lighting, audio and audio/visual, presenting, performing, administration, programming, workshops, set and prop manufacture, etc.
Needed: definition of the industry within a traded-sector context in markets for which national or international competition exists; NAICS analysis in accordance with industry definition; ranked location quotients for establishments and employment; overview and inclusion of recent study data and findings
FOUNDATIONAL RESOURCES
National Independent Venue Foundation (NIVF) — NIVA (nivassoc.org) IVC (voicevenues.com)
• Live performance theater: market size US 2022 | Statista Live performance industry Definition | Law Insider Live Performance Theaters in the US - Industry Data, Trends, Stats | IBISWorld https://www.nivassoc.org/foundation https://www.voicevenues.com/ https://www.statista.com/statistics/1176192/live-performance-theater-industry-market-size-us/ https://www.lawinsider.com/dictionary/live-performance-industry https://www.ibisworld.com/united-states/market-research-reports/live-performance-theaters-industry/
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