C14 - Redacted Brand Name Justification.pdf

Subj: BRAND NAME JUSTIFICATION TO ACQUIRE KELLER AMERICA

INCORPOATED PRESSURE TRANSMITTERS

1. Identification of the agency and the contracting activity, and specific identification of the document as a “Brand Name Justification.”

This is a brand name justification. Contracting activity is the Naval Sea Systems Command, Naval Surface Warfare Center, Panama City Division (NSWC PCD), 110 Vernon Avenue, Panama City, FL 32407-7001.

2. Nature and/or description of the action being approved.

This action will award a firm fixed price purchase order, on a brand specific basis, to acquire Keller America brand pressure transmitters to support the Ocean Simulation Facility (OSF) platform at the Navy Experimental Dive Unit (NEDU). Competition will be limited to authorized distributors of Keller America Incorporated brand components.

3. A description of the supplies or services required to meet the agency’s needs. The contract effort is to acquire the following:

Item Part Number Qty

High Precision Pressure Transmitter, PA33X/03-00411-01/6000

PSI/mA+RS485/MCBH5MSS/FOMBLIN

PA33X/03-00411-01/6000

High Precision Pressure Transmitter, PA33X/03-00411-01/3000

PSI/mA+RS485/MCBH5MSS/GALDEN

PA33X/03-00411-01/3000 6

High Accuracy Differential Pressure Transmitter, PD39X/80946.8/500 PSI/mA+RS485/MCBH5MSS/GALDEN

PD39X/80946.8/500

High Accuracy Differential Pressure Transmitter, PD39X/80946.8/250 PSI/mA+RS485/MCBH5MSS/GALDEN

PD39X/80946.8/250

The Government’s minimum needs have been verified by the certifying technical and requirements personnel. This memo does not authorize acquisition for other requirements. This acquisition will be conducted using simplified acquisition procedures with a total dollar value above micro-purchase levels, but not exceeding the simplified acquisition threshold of $250,000.00.

4. Identification of the justification rationale and, if applicable, a demonstration of the proposed contractor’s unique qualifications to provide the required supply or service.

10 U.S.C. 2304(c)(1), 10 U.S.C. 2304(a)(1). Application for brand name description FAR 6.302-1(c).

The pressure transmitters are being acquired as new equipment to meet testing requirements of manned diving operations at NEDU. Monitoring of the diving equipment while testing under pressure is critical for collection of the data points required to fulfill NAVSEA testing requirements. The Keller America pressure transmitters requested are the only equipment compatible with the current installed hardware and software control systems. In summary, using alternate equipment would prove costly in time and dollars to the government and to the mission.

Use of another system may change or introduce new parameters that may be harmful to all diving systems tested and maintained at NEDU. Therefore, it is imperative that this particular brand of equipment is purchased. As such, the Government does not expect significant savings through competition and does expect significant and unacceptable delays that will negatively impact this requirement. Therefore, it is in the Governments’ best interest to acquire the Keller America brand pressure transducers.

5. A determination by the ordering activity contracting officer that the order represents the best value consistent with FAR 13.106-1(b).

The Contracting Officer has determined that the order represents the best value and results in the lowest overall cost alternative (considering price, special features, administrative costs, etc.) to meet the Government’s needs.

6. A description of the market research conducted among schedule holders and the results or a statement of the reason market research was not conducted.

For the reasons specified in paragraph 4 above, Keller America is the only brand of equipment that can meet the Government’s needs. This requirement will be synopsized in the government point of entry SAM.gov because it is estimated greater than $25,000.00.

7. Any other facts supporting the justification.

None

8. A statement of the actions, if any, the agency may take to remove or overcome any barriers that led to the restricted consideration before any subsequent acquisition for the supplies or services is made.

As stated in paragraph 4 above, Keller America is the only brand of equipment that can meet the Government’s needs.