C14 Redacted BNJ.DOCX

(Redacted) Subj: BRAND NAME JUSTIFICATION TO PROCURE DOODLE LABS HEX MODEL RADIOS AND EQUIPMENT (Redacted)

1. Identification of the agency and the contracting activity, and specific identification of the document as a “Brand Name Justification.”

This is a brand name justification. Contracting activity is NSWC-PCD, Code 024, 110 Vernon Ave., Panama City, FL, 32407.

2. Nature and/or description of the action being approved.

This action will award a firm fixed price contract to authorized sellers of the Doodle Labs, LLC. items listed in Paragraph 3 of this document.

3. A description of the supplies or services required to meet the agency’s needs (including the estimated).

(Redacted) The Government’s minimum needs have been verified by the certifying technical and requirements personnel. This memo does not authorize acquisition for other requirements. This acquisition will be conducted using simplified acquisition procedures with a total dollar value above micro-purchase levels, but not exceeding the simplified acquisition threshold of $250,000.00. (Redacted)

4. Identification of the justification rationale and, if applicable, a demonstration of the proposed contractor’s unique qualifications to provide the required supply or service.

10 U.S.C. 2304(c)(1). Application for brand name description FAR 6.302-1(c).

The Naval Surface Warfare Center Panama City Division (NSWC PCD) currently has a requirement for the items listed in Paragraph 3 of this document. The Doodle Labs radio is a tactical network radio that was selected via an engineering trade study to be the best fit for the MVCS 2.0 launch and recovery radio. The trade study looked at offerings from other brands and determined that the Doodle Labs brand radio was best for our use case. The engineering study looked at the radio’s spectrum compatibility, interfaces, performance and power. The specified radio must have multiple frequency options that include a frequency band that can be approved in Japan and South Korea. Only the Doodle Labs radio listed in Paragraph 3 of this document has multiple frequency options that include those required for use in Japan and South Korea.

As such, the Government does not expect significant savings through competition and does expect significant and unacceptable delays that will negatively impact this requirement. Therefore, it is in the Governments’ best interest to acquire the Doodle Labs, LLC. brand.

5. A determination by the ordering activity contracting officer that the order represents the best value consistent with FAR 13.106-1(b).

The Contracting Officer has determined that the order represents the best value and results in the lowest overall cost alternative (such as considering price, special features, administrative costs) to meet the Government’s needs.

6. A description of the market research conducted among schedule holders and the results or a statement of the reason market research was not conducted.

For the reasons specified in paragraph 4 above, Doodle Labs, LLC. is the only brand that can meet the Government’s needs. This requirement will not be synopsized in the government point of entry sam.gov because it is estimated less than $25,000.00.

7. Any other facts supporting the justification.

None.

8. A statement of the actions, if any, the agency may take to remove or overcome any barriers that led to the restricted consideration before any subsequent acquisition for the supplies or services is made.

As stated in paragraph 4 above, Doodle Labs, LLC. is the only brand that can meet this requirement.

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