Building-A-Better-America-Brand-Guide.pdf

Version 1.0

08/22

Buiding A Better America

General Guidelines for Lo o Applications The purpose of this document is to provide general guidelines and specifications for using the Building A Better

America logomark.

Variations and Usage

There is one approved mark associated with the Building A Better America logo. To preserve the integrity of the Building A Better America logomark, make sure to apply them correctly. Altering, distorti ng, or recreating the 'marks' in any way weakens the power of the image and what it represents.

Layout and design of signs and communication materials will vary, so care must be taken when applying the logomark.

Primary Lo omark

========= PRESIDENT JOE BIDEN =========

============BUILD.GOV============

Colors

COLOR CMYK RGB

Blue 83,48,0,48 22 / 68 / 132

Red 0, 100, 81, 0 255 / 0 / 49

White 2, 2, 0, 3 242 / 244 / 248

HEX PMS

#164484 PMS 7687 C

#FF0031 PMS 185 C

#F2F4F8 Bright White

Clear Space The clear space is shown as the value "X" in this exhibit. The minimum clear space must always be at least "X" on all sides of the logo. Whenever possible, increase the amount of clear space.

- -----r------,-----------------------------------------------------------------------------------------------------------------r------,----- -

1 I I I

I I I I

- -----L-----_ J __ --------------------------------PRESIDENT JO_E_B-1D

I

-----------------------------------L ______ J _____ _ x = letter height

- -----r------ ,--------------------------------------------- ----------------------------------------------r ------,----- -

_ _____ L ______ J _________________________________________________________________________________________________________________ L ______ J _____ _

I I I I

X X

Sign Colors

Use a black or white logo for brown, green and blue signs. If the sign is yellow, use a black logo. If the sign is white, utilize the original color logo.

========= PRESIDENT JOE BIDEN =========

===========BUILD.GOV============

========= PRESIDENT JOE BIDEN =========

BUILDING A

BETTER A ERICA

===========BUILD.GOV============

Signage Instructions

To promote transparency, signage should prominently feature the words “Project funded by the

Bipartisan Infrastructure Law,” and include the Building A Better America logomark and any additional agency branding. Signage requirements may differ by agency and type of project but should at a minimum include the logomark and ‘funded by’ language. In addition, state and local government may customize signs by, for example, including their agency logo on the sign. For context, a potential mock-up of a sign is included below.

Contact Information

For information regarding this document, please email:

i nfrastructu re@who.eop.gov

Please refer to this document as:

Buiding A Better America General Guidelines for Logo Applications, Version 1.0