Brand Name Justification Redacted.pdf

This is a Requiring Activity (RA) Justification and Approval (J&A) for Sole Source or Brand Name procurement, prepared by the Marine Corps Installation Command (MCINCR) RCO for Fiscal Year 2024.

The document justifies a sole source, brand-name acquisition of fourteen (14) Steelcase Coalesse Chord Conference Seating Chairs, Model 796-P, with a requested delivery date of 15 July 2026. The commercial description identifies these as conference room seating chairs intended for a Steelcase Coalesse Chord Conference Seating arrangement. The justification for brand-name procurement is based on the determination that the Steelcase Coalesse Chord Conference Chair, Model 796-P, uniquely satisfies the Government's requirements for appearance, quality, durability, and compatibility with existing furnishings. The document explains that market research identified the Steelcase product as best meeting the Government's needs for a refined executive appearance appropriate for high-level conference and hosting environments, with premium construction, pillow upholstery design, clean architectural styling, and professional presentation alignment with established appearance standards. The procurement seeks to maintain a cohesive executive environment and uniform appearance within the conference room, which serves as a primary briefing and reception area for distinguished visitors attending nationally significant engagements. The J&A acknowledges that procurement of alternative brands would result in a less uniform appearance and diminish the cohesive executive presentation of the space, and notes that future acquisitions will continue to conduct market research to identify commercially available products and ensure maximum competition.