Brand Name Justification - ClickDimensions.pdf

RFQ NO. 1145PC20Q0012

CLICKDIMENSIONS SOFTWARE SUBSCRIPTION

Brand Name Justification (ClickDimensions)

JUSTIFICATION FOR AN EXCEPTION TO FAIR OPPORTUNITY

(BRAND NAME)

1. Identification of the agency and the contracting activity.

This justification is prepared by the United States Peace Corps, Office of the Chief Financial Officer (OCFO), Acquisition and Contracts Management (hereafter referred to as ACM) on behalf of the Office of the Chief Information Officer (OCIO). The ACM is located at the following address:

Peace Corps Acquisition and Contract Management 1275 First St. NE Washington, D.C. 20526

2. Nature and/or description of the action being approved.

This acquisition is being conducted as a combined synopsis/solicitation for commercial items under Federal Business Opportunities (FBO.gov). Peace Corps OACM must restrict consideration to an item peculiar to one manufacturer (e.g., a particular brand-name, product, or a feature of a product that is peculiar to one manufacturer). The required products are identified under Section 3 below. The anticipated Purchase Order will be issued on behalf of the Office of the Chief Information Officer under Solicitation 1145PC20Q0012.

The anticipated solicitation will be issued on behalf of the OCIO under Request for Quotations (RFQ) 1145PC20Q0012 and will result in a purchase order with options which will provide the products and services listed under Section 3 below on a firm-fixed unit price basis. In order to establish the purchase order with options, the Peace Corps must restrict consideration to an item peculiar to one manufacturer (e.g., a particular brand-name, product, or a feature of a product that is peculiar to one manufacturer).

3. A description of the supplies or services required to meet the agency’s needs (including the estimated value).

The OCIO has a requirement to purchase ClickDimensions software subscription. The categories of software covered by this Brand Name Justification are:

Yearly subscription to ClickDimensions Marketing Solution for Dynamics CRM, Custom Package for 10,000,000 email use level.

1 ClickDimensions Production Serial Bus Relay Connector (SBRC) 3 ClickDimensions Non-Production Serial Bus Relay Connectors (SBRCs) Business Support Package

The Government’s minimum needs have been verified by the certifying technical and requirements personnel.

Brand Name Justification (ClickDimensions)

4. Identification of the exception to fair opportunity and the supporting rationale, including a demonstration that the proposed contractor’s unique qualifications or the nature of the acquisition requires use of the exception cited.

The exception to fair opportunity is being made under the authority of FAR 13.501(2)(i), procedures outlined under FAR 6.303-2 were followed. The Peace Corps requires products which are peculiar to one manufacturer(s) (e.g., a particular brand name) in this case ClickDimensions.

The Peace Corps has a requirement to purchase ClickDimensions software and services. The Agency requires lead management and marketing automation software that can be housed natively in its Microsoft Agency CRM platform and that meets Federal Information Security Management Act (FISMA) standards.

As part of the Volunteer Delivery Services (VDS) system improvement project, Peace Corps is upgrading technology that facilitates this process and helps Volunteer Recruitment and Selection (VRS) to digitize and automate its lead recruitment and marketing activities. ClickDimensions lead management and marketing automation software reduces redundancies in software architecture, removes the need for integrations between different systems and bolsters central design for all relationship interactions, allowing Recruitment Users to go to one place for most of their job duties, and consolidating long-term support under the Agency CRM team. ClickDimensions is the only software available that meets Peace Corps’ requirements and is FISMA certified.

The Government has determined that ClickDimensions software is the only product capable of satisfying the Peace Corps’ current lead management and marketing automation software requirements.

5. A determination by the contracting officer that the anticipated cost to the Government will be fair and reasonable.

A competitive procurement will be conducted among authorized ClickDimensions small business resellers open marker. A Purchase Order will be awarded to the reseller who provides the lowest price technically acceptable offer to the Peace Corps.

6. Any other facts supporting the justification.

None.

Brand Name Justification (ClickDimensions)

7. A statement of the actions, if any, the agency may take to remove or overcome any barriers that led to the exception to fair opportunity before any subsequent acquisition for the supplies or services is made.

There are no practical considerations the Peace Corps can take at this time to eliminate the proprietary limitations placed on the ClickDimensions products at this time which led to the limited competition.

Peace Corps’ technical experts will continuously perform market research to ascertain the ability of other potential solutions in order to remove or overcome barriers to competition in future acquisitions.

8. The contracting officer’s certification that the justification is accurate and complete to the best of the contracting officer’s knowledge and belief.

I certify that this justification is accurate and complete to the best of my knowledge and belief.

Approved:

Avery Stevenson, Contracting Officer Date

9. Evidence that any supporting data that is the responsibility of technical or requirements personnel and which form a basis for the justification have been certified as complete and accurate by the technical or requirements personnel.

I certify that the technical information contained in this document for which I am responsible is accurate and complete to the best of my knowledge and belief.

Obie Pressman, Contracting Officer Representative Date __________________________________________________________________ 12/15/2020

Stevenson, Avery Digitally signed by Stevenson, Avery Date: 2020.12.16 12:23:49 -05'00'