Beautification RFP.docx

Request for Proposals (RFP) Campus Interior Branding & Visual Enhancements Mid Michigan College — Harrison & Mt. Pleasant Campuses Release Date 7/29/2025 Proposals Due 8/12/2025 Project Overview Mid Michigan College (Mid) is seeking proposals from qualified design/build agencies for a comprehensive interior branding and visual enhancement project at our two campuses, located in Harrison and Mt. Pleasant, Michigan.

This project focuses on creating welcoming and inspiring entry points, corridors, and student gathering spaces using dynamic design and color aligned with Mid’s existing brand elements.

We are seeking a partner who can help conceptualize, design, produce, and install the project from start to finish.

Potential Target Areas

· Entry points on both Harrison and Mt. Pleasant Campuses

· Hallways in the Center for Liberal Arts & Business (CLAB) and the Herbert D. Doan Center for Science & Health Technologies (DOAN)

· Center for Student Services (CSS) Connector (2nd Floor) between CLAB & DOAN

· Hallways in the Harrison Campus Main Building Project Goals

· Reinforce Mid’s brand identity and values in campus spaces.

· Enhance the visual environment to foster student pride and engagement.

· Apply a consistent design language across both campuses.

· Maximize impact within available budgets.

Scope of Work Proposals should address the following components

· Capture Stakeholder Feedback | The agency should plan to hold a minimum of three stakeholder meetings (via Zoom) for leadership, employees, and students. These meetings should strive to capture content ideas and overall vision. The agency should plan to work closely with the College’s Strategic Communications team regarding brand, graphic elements, and color selections.

· Creative Concept Development | Craft a strategy and provide detailed renderings applying Mid’s brand to dynamic visual elements while maximizing space, existing architectural elements, and natural light.

· Concepts to consider include

· Large-format photo panels showcasing student life, community, and Mid’s mission.

· Bold graphics, branded color applications, and thematic designs for high-traffic areas.

· Typography-driven designs highlighting key words, phrases, or values meaningful to the Mid community.

· Fabrication & Installation | Coordinate the production and professional installation at both campuses of the approved designs.

· Project Management | Provide clear communication, timelines, and budget tracking throughout the project lifecycle.

Proposal Requirements

· Company background and relevant experience in educational or corporate branding projects.

· Conceptual approach based on Mid’s goals.

· Visual samples of past work, particularly projects of similar scope.

· Itemized budget estimate based on scope.

· Detailed explanation of design phase, including the change/refinement process during concept development.

· Project timeline and key milestones.

· Approach to collaboration and stakeholder engagement.

· References from recent clients.

Evaluation Criteria Proposals will be evaluated on

· Creative approach and alignment with project goals.

· Quality and relevance of past work.

· Clarity and feasibility of budget and timeline.

· Experience with comprehensive branding and installation projects.

· Value and impact of proposed concepts within available budgets.

Submission Instructions Submit your proposal in PDF format by 8/12/2025 via BidNet.

Additional Information Mid reserves the right to request additional information or presentations from respondents. Final scope and budget will be refined collaboratively with the selected partner(s).

Images of Mid’s current spaces can be seen using these virtual tour links.

· https://midmich.edu/admissions/visit/harrison-virtual

· https://midmich.edu/admissions/visit/mtpleasant-virtual Additionally, below are links to the Campus Master Plan (this project is under Campus Beautification), and the floor plans to both campuses.

· https://midmich.edu/about/projects/2023-campus-master-plan

· https://midmich.edu/about/locations/

Harrison | Mt. Pleasant | Online 1375 S. Clare Avenue, Harrison, MI 48625 H (989) 386-6622 MP (989) 773-6622 midmich.edu image1.jpeg