B.02 (23C0003) Single Source Justification_Redacted.pdf

This single source justification document provides details for a sole source recruitment and retention advertising contract opportunity with the Department of the Army Wyoming Army National Guard. The solicitation seeks an incumbent contractor to develop and place advertising on digital and social media platforms, as well as produce direct mail pieces and branded promotional products, for a one-year base period of performance starting in July 2023. The justification cites the incumbent's unique qualifications including their existing knowledge of the National Guard's target audiences and messaging, established relationships with media vendors for discounted rates, and prior successful performance under a similar contract as reasons for pursuing a sole source award. The not-to-exceed contract value is $500,000 including options.