ATTACHMENT_J_Agency_WRAP_StyleGuide_V5~1.pdf
PDF 2 MB Posted
- Attached to
- Upfitting Supply and Related Services
- Solicitation number
- S-DASOBO-00011985
- Issued by
- Marion County, Oregon
About this file
The provided document is the WorkSource Oregon Style Guide for 2022, Version 5, created by the Oregon Employment Department and WorkSource Oregon. This comprehensive branding guide details the visual and communication standards for the organization, covering logo usage, color palettes, typography, photography styles, design elements, business card templates, and communication guidelines. The style guide aims to ensure consistent branding across all WorkSource Oregon materials and communications, with specific instructions for using logos in different contexts, selecting appropriate colors with accessibility considerations, and maintaining a uniform visual identity.
The guide emphasizes inclusivity and professionalism, providing detailed guidance on logo variations (horizontal, vertical, and for different backgrounds), recommended color codes (including HEX, RGB, CMYK, and Pantone values), and font usage exclusively from the Arial family. It offers specific recommendations for photography, requiring images that showcase Oregon landscapes and diverse population demographics. The document also includes pronoun guidance to promote an inclusive workplace culture, provides template designs for various materials like PowerPoint presentations and flyers, and offers contact information for design assistance. Notable elements include optional business card backers, standardized job titles across centers, and a commitment to creating a consistent brand experience for Oregonians.
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WorkSource Oregon Style Guide 2022 - V.5 Page 1 worksource OREGON Brand Style Guide 2022 - V.5
ATTACHMENT J
Agency WRAP Style Guide
RFP S-DASOBO-00011985 - Upfitting Supply & Related Services
WorkSource Oregon Style Guide 2022 - V.5 Page 2
WorkSource Oregon is a statewide partnership with state, local, and nonprofit agencies. We provide a variety of employment and training services to job seekers and employers in Oregon.
WorkSource Oregon helps people find jobs and helps businesses find talent.
WorkSource Oregon Style Guide 2022 - V.5 Page 1
Logo Always try to use the primary color (navy) and blue logo. It cannot not be placed on dark backgrounds.
Use primary solid white on dark backgrounds.
Use primary solid black for special circumstances. Recommended for printer color ink conservation.
Avoid placing logo on busy (multi-colored) backgrounds.
The logo cannot be altered in any way, including changing the colors, angle,or dimensions. When using the logo, ensure it is large enough that all words are legible.
Never replace the logo font for a different font.
Do not rearrange elements of the logo.
worksource OREGON worksource OREGON worksource OREGON
Horizontal
Vertical
Horizontal Black
Vertical Black
Horizontal For Dark Backgrounds
Vertical For Dark Backgrounds
WorkSource Oregon Style Guide 2022 - V.5 Page 2
Which logo should I use?
Here are some tips for WorkSource Oregon centers on when and how to use WorkSource logo and when to incorporate the logos of other programs/agencies.
Statewide WorkSource Logo If you are creating a material for the overarching WorkSource Oregon community, you would use the statewide WorkSource Oregon brand. This can be when you are trying to reach audiences across the entire state or when you don’t have a local-specific logo.
For example, you’re creating a Facebook post for a statewide job fair event. Though the events are different depending on the center, all of them are happening on the same day. When presenting it as a statewide event, you would use the statewide WorkSource Oregon Logo.
Local WorkSource Center Logo If you are creating a material for your specific center, then you would use your local center branding. If it is a service that can be found in your WorkSource center, like veterans services, then you would use the local WorkSource Oregon brand.
For example, if you are creating a flyer for a workshop or job fair your center is hosting, you would use your local WorkSource center’s logo.
Note: Some centers have opted to use the state logo instead of a local-specific log.
Employment Department or another agency logo If you are creating a material for an agency or partner-specific program that you would not normally find in a WorkSource Center, then you would use that agency or partner brand/logo.
For example, if you are creating a product for the Self- Employment Assistance program, which is an unemployment insurance program, you would use the Employment Department’s logo.
We hope this guide helps you in better understanding our logo usage. Thank you for working to create a consistent brand experience for Oregonians. If you have any questions regarding branding or logos, please reach out to Graphic Designer Paul Shafer-Marche or Communications Specialist Jessica Prakke.
WorkSource Oregon Style Guide 2022 - V.5 Page 3
Color
Navy Blue
HEX - #003366
RGB - 0 / 51 / 102
CMYK - 95 / 81 / 24 / 35
Pantone 2955 C Accessibility - Passes AA on light backgrounds.
Dark Blue
HEX - #006699
RGB - 4 / 102 / 153
CMYK - 93 / 58 / 18 / 2
Pantone 307 C Accessibility - Passes AA on light backgrounds.
Medium Blue
HEX - #03A4C8
RGB - 3 / 164 / 200
CMYK - 76 / 16 / 14 / 0
Pantone 631 C Accessibility - Passes AA on light backgrounds.
Dark Teal
HEX - #03626D
RGB - 3 / 98 / 109
CMYK - 91 / 47 / 47 / 20
Pantone 5473 C Accessibility - Passes AA on light backgrounds.
Light Teal
HEX - #009999
RGB - 0 / 153 / 153
CMYK - 81 / 20 / 42 / 1
Pantone 7472 C Accessibility - Passes AA on light backgrounds.
Orange
HEX - #DF9315
RGB - 223 / 147 / 21
CMYK - 12 / 46 / 100 / 0
Pantone 7564 C Accessibility - Passes AA on light backgrounds.
Red HEX - #8f2a2b
RGB - 143 / 42 / 43
CMYK - 28 / 93 / 85 / 28
Pantone 7623 C Accessibility - Passes AA on light backgrounds.
Purple HEX - #3f3a60
RGB - 63 / 58 / 96
CMYK - 82 / 82 / 36 / 26
Pantone 5265 C Accessibility - Passes AA on light backgrounds.
Brown HEX - #373a36
RGB - 55 / 58 / 54
CMYK - 69 / 60 / 64 / 54
Pantone 447 C Accessibility - Passes AA on light backgrounds.
S ec on da ry C ol or s
WorkSource Oregon Style Guide 2022 - V.5 Page 4
Fonts Arial, Arial Narrow, or Arial Black are the fonts that you should use across all WSO collateral (e.g. flyers, handaouts, etc.). Arial is a standard font found on all common operating systems and is more accessible to a wider range of people, along with being available as both a webfont and desktop font. OED Communications will provide templates to further guide you. It’s recommended to create a new copy of the original template so you can be sure to use the correct styling for each new project.
Arial Regular (or Arial Narrow) abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 &@?!/+(.,:;)
Arial Italic (or Arial Narrow Italic) abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 &@?!/+(.,:;)
Arial Bold (or Arial Narrow Bold) abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 &@?!/+(.,:;)
Arial Bold Italic (or Arial Narrow Bold Italic) abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 &@?!/+(.,:;)
Use Arial Regular or Arial Narrow for body copy.
Arial Black abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 &@?!/+(.,:;)
Use Arial Bold or Arial Black for headlines and titles.
Invites You To Join Us On
Oregon Healthcare Heroes Recruitment Day
Clinical & Non-clinical Opportunities
Job fairs and hiring events happening across Oregon Click on a city below for detailed information on events happening near you
Follow the Statewide Event page for updates Check out our new WorkSource Oregon website
Follow us on LinkedIn to keep up to date on services, resources, and events throughout Oregon
WorkSource Oregon is an equal opportunity employer/program. Free auxiliary aids and services are available to individuals with disabilities, and free language assistance is available to persons with limited English proficiency.
Albany/Lebanon Astoria Benton County Central Oregon Columbia Gorge Hermiston
La Grande/Baker City Lincoln County/Newport North Bend Ontario Portland Roseburg
Salem Tillamook Washington County Yamhill County/McMinnville
Wednesday, January 12th, 2022
WorkSource Oregon Style Guide 2022 - V.5 Page 5
Maps
Workforce Development Boards Map
Map Markers
Google Maps Styling Use muted colors for the map so the map markers stand out.
Need assistance:
Paul Schafer-Marche paul.n.marche@employ.oregon.gov Jessica Prakke jessica.v.prakke@employ.oregon.gov mailto:paul.n.marche%40employ.oregon.gov?subject= mailto:jessica.v.prakke%40employ.oregon.gov?subject=
WorkSource Oregon Style Guide 2022 - V.5 Page 6
Business Cards
WSO_BusinessCard.indd 1WSO_BusinessCard.indd 1 10/5/21 10:25 AM10/5/21 10:25 AM
First and Last
POSITION
PHONE (333)-222-4444
EMAIL name@worksourceoregon.org ADDRESS Street, City, State, Zip www.worksourceoregon.org worksource OREGON
WSO_BusinessCard.indd 2WSO_BusinessCard.indd 2 10/5/21 10:25 AM10/5/21 10:25 AM
Titles When it comes to our customers, we need to be direct and consistent with job titles from office to office.
A customer using our services in Eugene moves to Baker City, they be able to identify a WorkSource employee’s duties if the titles are the same from office to office. Below is a list of public-facing job titles.
| Employment Specialist | Business Specialist | WorkSource Liaison | Career Advisor | |||
| Career Coach | Office Coordinator | Program Director | Supervisor | |||
| Manager | Area Manager | Career Development | ||||
| (Title for Senior Managers aligned | Coordinator | |||||
| to the workforce areas) |
Pronoun Guidance A pronoun is a word that is used instead of a noun to refer to the person or people speaking or being spoken about. For example: she/her, he/him, they/them.
WorkSource Oregon promotes an inclusive workplace culture that encourages diversity and allows employees to excel. You can choose to add your gender pronouns next to your name on your business cards and email signatures to help promote a welcoming and inclusive environment for colleagues and customers from a wide range of gender identities and expressions.
Optional business card backers There are two optional backers you can use for your business cards. These options are available when using the templates and ordering process Oregon Corrections Enterprise (OCE) has set up for our WorkSource Oregon staff.
You have an appointment on: ________________ With: ___________________________________ Time: _________________
WSO_BusinessCardApptBacker.indd 1WSO_BusinessCardApptBacker.indd 1 1/24/22 3:21 PM1/24/22 3:21 PM
Visit our social media sites for more information
WSO_BusinessCardSocialMediaBacker.indd 1WSO_BusinessCardSocialMediaBacker.indd 1 1/26/22 1:49 PM1/26/22 1:49 PM
Backer Options
WorkSource Oregon Style Guide 2022 - V.5 Page 7
Templates Templates are available in your WorkSource Oregon Toolbox, on WOMIS.
Below are a few examples.
Need assistance:
Paul Schafer-Marche paul.n.marche@employ.oregon.gov Jessica Prakke jessica.v.prakke@employ.oregon.gov
Power Point
Invites You To Join Us On
Oregon Healthcare Heroes Recruitment Day
Clinical & Non-clinical Opportunities
Job fairs and hiring events happening across Oregon Click on a city below for detailed information on events happening near you
Follow the Statewide Event page for updates Check out our new WorkSource Oregon website
Follow us on LinkedIn to keep up to date on services, resources, and events throughout Oregon
WorkSource Oregon is an equal opportunity employer/program. Free auxiliary aids and services are available to individuals with disabilities, and free language assistance is available to persons with limited English proficiency.
Albany/Lebanon Astoria Benton County Central Oregon Columbia Gorge Hermiston
La Grande/Baker City Lincoln County/Newport North Bend Ontario Portland Roseburg
Salem Tillamook Washington County Yamhill County/McMinnville
Wednesday, January 12th, 2022
Flyer (multiple options)
The Trade Act program provides benefits and services to help eligible workers return to work.
A Trade Act Information Session is a meeting where you will learn about the benefits, apply for the program, and receive important information about your next steps.
OPTIONAL
Click to add phone# website/address
What is a Trade Act Information Session
Facebook (multiple options)
Virtual Background (online meeting background)
Title Subtitle
Heading 1
Heading 2
HEADING 3
Body copy
Page | 1
MS Word Document mailto:paul.n.marche%40employ.oregon.gov?subject= mailto:jessica.v.prakke%40employ.oregon.gov?subject=
WorkSource Oregon Style Guide 2022 - V.5 Page 8
Photography and Design Elements There are two types of photography WorkSource Oregon uses. The first type is landscape photography, which must be specific to Oregon.
The second type is of people, which must include a wide demographic of people to reflect the communities WorkSource Oregon serves.
Page 8WorkSource Oregon Style Guide 2021
Photography Styles
There are two types of photography WorkSource Oregon uses.
The first type is landscape photography. Landscape photography must be specific to Oregon.
The second type is of people. Photography of people must include a wide demographic of people to reflect the communities
WorkSource Oregon serves.
Gradient Style
Button Styles
Photography and Design Elements
Button StylesNOTE: Department of Defense and military seals and insignia are protected by law from unauthorized use, and these seals may not be used for non-official purposes.
Therefore, Oregon Employment Department staff may not use military seals or insignia as a part of their signature block in emails, or with any other correspondence such as letters, memos or flyers.
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