Attachment A - PWS.pdf

Ver. October 2022

PERFORMANCE WORK STATEMENT (PWS)

FOR

Michigan High School Athletics Association (MHSAA) Advertising Services

1.0 General:

1.1 Scope: The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified in Paragraph 3.0 as Government Furnished, to perform MHSAA Advertising Services, as defined in this

PWS.

1.1.1 Objectives: The Michigan Army National Guard (MIARNG) Recruiting and Retention Command (RRC) seeks to renew a corporate partnership with the Michigan High School Athletic Association (MHSAA) to provide advertising opportunities during the 2023-2024 school year athletic events across the state of Michigan.

1.2 Background: The Michigan Army National Guard (MIARNG) Recruiting and Retention Command (RRC) has been a corporate sponsor for MHSAA since 2016. We are looking to achieve even more return on investments than in previous years. We had previously had 650,000 contracted views on our advertisements and ended with a total 1,152,517 delivered video views in year 2022. This was 177% of our contracted views.

1.3 Period of Performance (PoP): The Period of Performance shall be 1 Base Year of 12 months and two 12-month option periods.

1.4 General Information:

1.4.1 Place and Performance of Services: The place of performance shall be at the contractor’s site other than the Initial Planning Meeting. The Initial Planning Meeting shall take place at: Lansing RFSC, 3423 N. Martin Luther King Blvd., Lansing, MI 48906.The contractor shall always maintain an adequate work force for the uninterrupted performance of all tasks defined within this PWS. When hiring personnel, the contractor shall keep in mind that the stability and continuity of the work force are essential.

1.4.1.1 Telework: The Government will permit the contractor to telework in support of this requirement. In furtherance of Continuity of Operations Planning (COOP), a telework program may be enacted to ensure that the Government's mission-critical operations stay operational during times of national emergency or incidents of national significance. Telework shall be at no additional cost to the Government.

1.4.1.2 Reserved

1.4.1.3 Reserved

W912JB23Q0093 ATTACHMENT A

Total Pages: 10

1.4.2 Recognized Holidays: The following are recognized United States (US) holidays.

The contractor shall perform services on these days:

1.4.2.1 New Year’s Day: January 1

1.4.2.2 Martin Luther King, Jr.’s Birthday

1.4.2.3 President’s Day

1.4.2.4 Memorial Day

1.4.2.5 Juneteenth National Independence Day: June 19

1.4.2.6 Independence Day: July 4

1.4.2.7 Labor Day

1.4.2.8 Columbus Day

1.4.2.9 Veteran’s Day: November 11

1.4.2.10 Thanksgiving Day

1.4.2.11 Christmas Day: December 25

1.4.3 Quality Control (QC): The contractor shall develop and maintain an effective QC Plan (QCP) to ensure services are performed in accordance with this PWS. The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The contractor’s QCP is how it assures itself that its work complies with the requirements of the contract. As a minimum, the contractor shall develop QC procedures that address the areas identified in Technical Exhibit 1, Performance Requirements Summary (PRS).

1.4.4 Quality Assurance (QA): The Government will evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government will do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) or defect rate(s).

1.4.5 Reserved

1.4.5.1 Reserved

1.4.5.2 Reserved

1.4.5.3 Reserved

1.4.5.4 Reserved

1.4.5.5 Communications Security/Information Technology (COMSEC/IT) Security: All communications with DoD organizations are subject to COMSEC review. All telephone communications networks are continually subject to intercept by unfriendly intelligence organizations. DoD has authorized the military departments to conduct COMSEC monitoring and recording of telephone calls originating from, or terminating at, DoD organizations. Therefore, the contractor is advised that any time contractor personnel place or receive a call they are subject to COMSEC procedures. The contractor shall ensure wide and frequent dissemination of the above information to all employees dealing with DoD information. The contractor shall abide by all Government regulations concerning the authorized use of the Government's computer network, including the restriction against using the network to recruit Government personnel or advertise job openings.

1.4.5.6 Reserved

1.4.5.7 Reserved

1.4.5.8 Reserved

1.4.5.9 Reserved

1.4.5.10 Reserved

1.4.5.11 OPSEC Training: In accordance with AR 530-1, Operations Security, new contractor employees shall complete Level I OPSEC training within 30 calendar days of their reporting for duty and annually thereafter. The contractor shall submit certificates of completion for each contractor employee to the COR within 15 calendar days after completion of training. Level 1 OPSEC training is available at https://securityawareness.usalearning.gov/opsec/index.htm.

1.4.5.12 Reserved

1.4.5.13 Reserved

1.4.5. Reserved

1.4.6 Reserved

1.4.7 Reserved

1.4.8 Post Award Conference/Periodic Progress Meetings: The contractor agrees to attend any post award conference convened by the KO in accordance with FAR 42.5.

The KO, COR, and other Government personnel, as appropriate, may meet periodically with the contractor to review the contactor’s performance. At these meetings, the KO will apprise the contractor of how the Government views the contractor’s performance and the contractor shall apprise the Government of problems, if any, being experienced.

The contractor shall resolve outstanding issues raised by the Government. Contractor attendance at these meetings shall be at no additional cost to the Government.

1.4.9 Contract Manager (CM): The contactor shall designate a CM who shall ensure performance under this contract. The name of this person, and an alternate who shall act for the contractor when the CM is absent, shall be designated in writing to the KO.

The CM or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The CM shall work through the COR to resolve issues, receive technical instructions, and ensure adequate performance of services. The CM shall ensure that contractor employees do not perform any services outside the scope of the contract without an official modification issued by the KO. The CM shall ensure contractor employees understand that services performed outside the scope of the contract are performed wholly at the expense of the contractor.

1.4.10 Reserved

1.4.11. Combating Trafficking in Persons: The United States Government has adopted a zero-tolerance policy regarding trafficking in persons. Contractors and contractor employees shall not engage in severe forms of trafficking in persons during the period of performance of the contract; procure commercial sex acts during the period of performance of the contract; or use forced labor in the performance of the contract. The Contractor shall notify its employees of the United States Government’s zero tolerance policy, the actions that will be taken against employees for violations of this policy. The contractor shall take appropriate action, up to and including termination, against employees or subcontractors that violate the US Government policy as described at

FAR 22.17.

1.4.12 Reserved

1.4.13 Data Rights: The Government has unlimited rights to all documents/materials produced under this contract. All documents and materials, to include the source codes of any software, produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor without written permission from the KO. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

1.4.14 Organizational Conflicts of Interest (OCI): The contractor and subcontractor personnel performing services under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications, or work statements, etc.) or perform evaluation services which may create a current or subsequent OCIs, as defined in FAR Subpart 9.5. The contractor shall notify the KO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the KO to avoid or mitigate any such OCI. The contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the KO. In the event the KO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the KO may impose other remedies as he or she deems necessary, including prohibiting the contractor from participation in subsequent contracted requirements which may be affected by the OCI.

1.4.15 Reserved

2.0 Definitions and Acronyms:

2.1 Definitions:

2.1.1 Contractor: A supplier or vendor awarded a contract to provide specific supplies or service to the Government. The term used in this contract refers to the prime.

2.1.2 Defective Service: A service output that does not meet the standard of performance associated with the PWS.

2.1.3 Deliverable: Anything that can be physically delivered and includes non-manufactured things such as meeting minutes or reports.

2.1.4 Key Personnel: Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.5 Physical Security: Actions that prevent the loss or damage of Government property.

2.1.6 Quality Assurance: The Government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.7 Quality Assurance Surveillance Plan (QASP): An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.8 Quality Control: All necessary measures taken by the Contractor to ensure that the quality of a product or service shall meet contract requirements.

2.1.9 Subcontractor: One that enters a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.2 Acronyms:

AEI Army Enterprise Infostructure AR Army Regulation AT/OPSEC Antiterrorism/Operational Security BI Background Investigation CM Contract Manager COR Contracting Officer Representative DA Department of the Army

DD254 Department of Defense Contract Security Classification Specification DFARS Defense Federal Acquisition Regulation Supplement DoD Department of Defense DSCA Defense Counterintelligence and Security Agency FAR Federal Acquisition Regulation GFP/M/E/S Government Furnished Property/Material/Equipment/Services HQDA Headquarters, Department of the Army HSPD Homeland Security Presidential Directive IA Information Assurance IS Information System(s) KO Contracting Officer NGB National Guard Bureau OCI Organizational Conflict of Interest PII Personally Identifiable Information PIPO Phase In/Phase Out POC Point of Contact PRS Performance Requirements Summary PWS Performance Work Statement QA Quality Assurance QASP Quality Assurance Surveillance Plan QC Quality Control QCP Quality Control Program SCR Service Contract Reporting SSN Social Security Number TE Technical Exhibit USD(I) Under Secretary of Defense for Intelligence

3.0 Government Furnished Property, Material, Equipment and Services (GFP/M/E/S):

The Government will provide the property, material, equipment, and/or services listed below solely for the purpose of performance under this contract:

3.1 Reserved

3.2 Reserved

3.3 Reserved

3.4 Reserved

3.5 Reserved

4.0 Reserved

4.1 General: Except for those items specifically stated to be Government-Furnished in Paragraph 3.0, the contractor shall furnish everything required to perform these services as indicated in Paragraph 1.1.

4.2 Reserved

4.3 Reserved

5.0 Requirements: The contractor shall:

5.1 Provide, in writing, the following listed deliverables to be discussed at the Initial Planning Meeting. Upon approval of written plan, the contractor shall deliver the following items:

5.2 Digital Media

5.2.1 Exclusive home page ad placement and link to miarmyguard.com on MHSAA homepage

5.2.2 Rotating ad placement on secondary pages 20%

5.3 E-Mail Media Campaign

5.3.1 One email blast advertising Guard Fit Programs

5.4 Weekly Feature (Made in Michigan)

5.4.1 Include MIARNG logo and a link to the miarmyguard.com on weekly features.

5.5 State Champs Online Television Show

5.5.1 Online digital and opening - closing billboards at the beginning and the end of the show.

5.6 Program Advertisement

5.6.1 Print Ad souvenir program (13 programs)

5.6.2 Full page, black and white program ad

5.7 2024 Team and Individual Wrestling

5.7.1 On Site Presence – Reserved Table

5.7.2 Branding Signage LED Signage and/or Banner Placement /A Frames at venue

5.7.3 Logo on cover of Wrestling Souvenir Program Exclusive

5.8 2024 Competitive Cheer

5.8.1 On Site Presence – Reserved Table

5.9 2024 Girls and Boys Basketball

5.9.1 On Site Presence – Reserved Table

5.10 MHSAA Regional and Finals events – 2024 School Year

5.10.1 Tabling opportunities at Regional and Final events

5.11. At the conclusion of each sporting season MHSAA shall provide proof of service for the deliverables listed in 5.2 in the form of digital metrics, tear sheet (magazine or newspaper cut out), digital proofs, broadcast plans and master scripts.

5.12 No later than 10 business days after the advertising campaign ends, a report summarizing the advertising campaign shall be provided to the COR.

5.13 Contractor shall provide weekly reports with proof of each deliverable. This can be in the form of photos or digital copies.

5.14 Reserved

6.0 Applicable Publications: Publications applicable to this PWS are listed below:

Publication (Chapter/Page)

Date of Publication

Mandatory or Advisory

Website

Federal Acquisition Regulation Advisory https://www.acquisition.gov/?q=browsefar Defense Federal Acquisition

Regulation Supplement Advisory http://www.acq.osd.mil/dpap/dars/dfarspgi/cu rrent/index.html or https://www.acquisition.gov/dfars

DoDI 5400.11 Department of Defense

Privacy and Civil Liberties Programs

01/29/2019

Advisory https://www.esd.whs.mil/Directives/issuance s/dodi/

DoD 5400.11-R Department of Defense

Privacy Program

05/14/2007 Advisory https://www.esd.whs.mil/Directives/issuance s/dodm/

AR 25-2

Information Assurance 04/04/2019

Advisory http://armypubs.army.mil/ProductMaps/PubF orm/AR.aspx

AR 530-1

Operations Security 09/26/2014 Advisory http://armypubs.army.mil/ProductMaps/PubF orm/AR.aspx

AR 525-13

Antiterrorism 12/09/2019 Advisory http://armypubs.army.mil/ProductMaps/PubF orm/AR.aspx

6.1 Applicable Forms: Forms applicable to the PWS are listed below:

Form Date Website DD 250 Material Inspection and

Receiving Report Aug 2000 https://www.esd.whs.mil/Directives/forms/dd0001_0499/

TECHNICAL EXHIBIT 1

Performance Requirements Summary (PRS)

This PRS includes performance objectives the Government will use to determine contractor performance and will compare contractor performance to the Acceptable Quality Level (AQL).

Performance

Objective Performance Standard Acceptable

Quality Levels

(AQL)

Surveillance Method / By Whom

5.2 Digital Media

Ad placement and link to miarmyguard.com on MHSAA homepage

90% of the time ad is displayed and displayed correctly

Random Inspection/ COR will view website to validate 5.3

Email Media Campaign

One email blast 90% of the email blasts are sent and on time

Random Inspection/ Periodic Inspection/

Customer Feedback/COR 5.4

Weekly Feature (Made in Michigan)

Include MIARNG logo and a link to the miarmyguard.com on weekly features.

90% of advertisement placed, presented and visible; working link back to

MIARNG

homepage

Random Inspection/ Periodic Inspection/

Customer Feedback/COR

5.5 State Champs

Online Television Show

Online digital and opening - closing billboards at the beginning and the end of the show.

Advertising is placed correctly 90% of the time

Random Inspection/ Periodic Inspection/

Customer Feedback/COR

5.6 Program

Advertisement

MIARNG advertisement in ad souvenir for each sporting event

90% of advertisement placed, presented and visible

Random Inspection/ Contractor shall provide email validation of each souvenir program 5.7

2024 Team and Individual Wrestling

Mentions on MHSAA Press Releases

90% of advertisement placed, presented and visible

Random Inspection/ Contractor shall provide email validation of each souvenir program

TECHNICAL EXHIBIT 2

Deliverables Schedule

PWS Reference / Deliverable Title

Frequency Number of Copies

Medium/Format Submit To

5.12 Advertising

Campaign Summary

No later than 10 business days after each sporting season (fall, winter, spring) 1 Electronic COR

5.13 Weekly

Reports

Weekly 1 Electronic COR