Attachment 1 - SOW.pdf

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Technology Strategy, Innovation, Outreach, and Marketing Support
Solicitation number
80AFRC22R0007
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STATEMENT OF WORK

Technology Strategy, Innovation, Outreach, and Marketing Support

NASA / AFRC

Date: August 5, 2022

National Aeronautics and Space Administration Armstrong Flight Research Center Edwards, California

Table of Contents

1.0 Background

2.0 Objectives

3.0 Scope

4.0 Requirements

5.0 Deliverables

6.0 Government-Furnished Property (GFP)

7.0 Security Considerations

8.0 Travel

9.0 Special Material Requirements

10.0 Other Unique Requirements and Considerations

11.0 Place of Performance

1.0 Background

The purpose of this statement of work (SOW) is to describe the work required in support of the Flight Opportunities Program Office, the Chief Technologist Office, and the Small Business Innovation Research Office at NASA Armstrong Flight Research Center (AFRC) as each office executes its mission. In this section, a high-level description of each office is described.

1.1 Flight Opportunities Program Offices

The NASA Flight Opportunities (FO) Program was established in 2011 as part of NASA’s newly formed Office of the Chief Technologist. The program was later incorporated into the Space Technology Mission Directorate. The mission of the program is to rapidly demonstrate promising technologies for space exploration, discovery, and the expansion of space commerce through suborbital testing with industry flight providers. The program matures capabilities needed for NASA missions and commercial applications while strategically investing in the growth of the U.S. commercial spaceflight industry. These flight tests take technologies from ground-based laboratories into relevant environments to increase technology readiness and validate feasibility while reducing the costs and technical risks of future missions.

Awards and agreements for flight test are open to researchers from industry, academia, non-profit research institutes, and government organizations. These investments help advance technologies of interest to NASA while supporting commercial flight providers and expanding space-based applications and commerce. Since the program began, FO has competitively selected over 350 technologies.

For more information about the Flight Opportunities program, see http://nasa.gov/flightopportunities.

The Flight Opportunities program has a close relationship with the Small Spacecraft Technology (SST) program—another program within Space Technology Mission Directorate. Both programs are managed by the same Program Executive at NASA Headquarters and the programs often share resources to accomplish their respective missions. Support for FO under this SOW may also include support to SST.

For more information about the Small Spacecraft Technology program, see https://www.nasa.gov/smallspacecraft.

1.2 Chief Technologist Office

The Chief Technologist at Armstrong Flight Research Center is the center advisor and advocate on matters concerning center and agency-wide technology policy and programs. The Center Chief Technologist provides the strategy and leadership that guide technology development and open innovation activities. The office performs a center and agency-level technology coordination role, coordinating with the NASA Mission Directorates and other field centers to align the agency’s technology investments to meet mission requirements while filling gaps, anticipating future needs, and minimizing duplication of effort.

1.3 Small Business Innovation Research Program Office

The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs are highly competitive programs that encourage domestic small businesses to engage in Federal Research/Research and Development (R/R&D) with the potential for commercialization. Through a competitive awards-based program, SBIR and STTR enable small businesses to explore their technological potential and provide the incentive to profit from its commercialization. By including qualified small businesses in the nation's R&D arena, high-tech innovation is stimulated, and the United States gains entrepreneurial spirit as it meets its specific research and development needs. Central to the STTR program is the partnership between small businesses and nonprofit research institutions. The STTR program requires the small business to formally collaborate with a research institution in Phase I and Phase II. STTR's most important role is to bridge the gap between performance of basic science and commercialization of resulting innovations.

2.0 Objectives

The goals and objectives of this contract are to provide a mechanism for the Flight Opportunities Office, Chief Technologist Office, and Small Business Innovation Research Office to request specific work as needed through Task Orders (TO) during the duration of the contract. The TO end products will be used to support technology strategy, innovation, outreach, and marketing efforts.

3.0 Scope

This statement of work covers the contractor effort required to assess, develop, validate, deliver, document, and support AFRC’s Flight Opportunities Office, Chief Technologist Office, and Small Business Innovation Research Office. The tasks will focus on technology strategy, innovation, marketing, and outreach.

4.0 Requirements

Task Orders will be written for specific work. Task descriptions below will provide general guidance on the types of tasks expected under this contract.

4.1 Report Development

The contractor shall assist AFRC in developing and formatting reports that AFRC may be required to develop.

4.2 Strategy Development

The contractor shall assist AFRC in the development of its infusion and other tactical and strategic planning, including technology and market assessment reports, technical input into various communications products, partnership development strategies, and implementation and due diligence on potential partners.

4.3 Innovation Support

The contractor shall assist AFRC in the execution of its technology innovation and IR&D efforts. Examples of these efforts are the annual call for technology innovation through the Center Innovation Fund (CIF), the annual call for proposals for technology projects through the Early Career Initiative (ECI), and the technology working groups.

Other technology innovation projects and activities may emerge during the period of performance of the contract. For AFRC innovation efforts, the contractor will assist with development and outreach of innovation initiatives, support selection and review processes, monitor technical progress and budget of selected technology projects, coordinate communities of interest, and other support, as needed.

4.4 Outreach Support

4.4.1 Website Support

The contractor shall design and develop website structure and content as needed to maintain a current and active web presence to support the AFRC technology and need partnership activities. Content may include but is not limited to:

program or project information, blog development; event advertising and registration; other marketing materials; and information on how to do business with AFRC. Website content updates web team monthly or as needed to ensure timely updates are effectively communicated to Armstrong stakeholders, both within and outside of Armstrong. Web-ready code shall be submitted electronically to AFRC through the COR or designee in support of the following:

• NASA Tech port website entry

• Center Chief Technology Website

• Flight Opportunities program website

• SBIR/STTR website

4.4.2 Success Story Development

The contractor shall research and write technology and partnership success stories and significant event articles suitable for publication in various venues including print, web, and video. Each success story shall have minimally 800 words of text describing the technology, the development team, the technology’s space application, impact over the state of the art, and potential space mission application. Photographs, figures, and graphics should be included. To the extent practical, success stories will be developed in tandem with other outputs of this SOW such as awards, press releases and articles. The draft and final documents shall be submitted electronically to AFRC through the COR or designee. The success stories shall be developed for public release and shall not contain proprietary or International Traffic in Arms Regulations (ITAR) data.

4.4.3 Publication Development

The contractor shall prepare various publications and presentations in support of AFRC. These may include updating existing publications, newsletters/magazines, technology portfolio briefing material development, technology writing and editing support for papers, developing AFRC accomplishments reports, and developing special topic brochures in a final format suitable for publication and printing. The draft and final documents shall be submitted electronically to AFRC through the COR or designee.

4.4.4 Awards Support

The contractor shall prepare awards and other supporting tasks for the preparation of award applications/nominations for Space Act Awards, Research & Development (R&D) 100, Federal Laboratory Consortium (FLC), Space Technology Hall of Fame, and other award applications. The draft and final documents shall be submitted electronically to AFRC through the COR or designee.

4.4.5 Conferences, Symposia, and Webinar Support

The contractor shall develop, coordinate, and support conferences, symposia, and webinars that feature and promote various technology interests and activities at AFRC. The contractor shall coordinate topics and participants (speakers, panel members, moderators, and other participants), and shall develop and maintain a schedule of these events. The contractor will interact with AFRC personnel, conference organizers, participant organizations, as needed. The contractor shall develop facilitation materials for moderated events and shall support development of participant presentations, as needed.

4.4.6 Other Outreach Support

The contractor shall design and develop additional outreach materials. These include trade show displays, presentation materials, training materials, and training classes. The draft and final documents shall be submitted electronically to AFRC through the COR or designee.

4.5 Communications

The Contractor shall assist AFRC in communications of its technology strategy, innovation, outreach, and marketing with entities inside and outside of NASA as it pertains to the AFRC Technology scope in this SOW. Communications are the transfer of information between the AFRC Technology activity and its various stakeholder and customers. These stakeholders and customers include, but are not limited to: NASA public affairs at AFRC and across the Agency; NASA programs, projects, and mission directorates (HQ), including management and communications staff; and external partners, as required.

4.6 Special Projects

Special Projects shall be defined in task orders in areas including the following:

• Technology infusion projects,

• Application-based activities

• Event planning and coordination

• Development of professional conference and organization papers

• Presentations on tech methodologies and case studies, including analysis of technical, commercial viability, or economic data on specific topics

• Studies to develop strategies to identify alternative funding sources

• Identification and assessment/qualification/verification of potential partners

• Management of industry briefings to solicit and secure partnership interests of

AFRC.

5.0 Deliverables

For each TO written against this SOW, required deliverables and delivery dates will be supplied for each deliverable. The contractor will provide a status report at the beginning of each month describing the efforts and deliverables of the previous month.

Any resulting documents shall be submitted in an electronic format to AFRC through the COR or designee.

The Contractor Officer Representative (COR) is:

Earl S. Adams, (AFRC-570) Tel. 661.276.5307 Earl.S.Adams@nasa.gov

6.0 Installation-Accountable Government Property (IAGP)

The government will provide a two-factor authentication mechanism for the contractor to access NASA Information Technology resources required to perform the tasks listed in this SOW.

7.0 Security

Contractors will need to be NACI eligible. This will ensure that they can be PIV compliant Investigations/HSPD‐12/PIV compliant PIV badges and VPN access since the current way they access our network remotely.

8.0 Travel

Travel may be required in conjunction with the performance of this requirement. Travel costs incurred shall be in accordance with Federal Acquisition Regulation (FAR) 31.205-46, and only to the extent that they do not exceed on a daily basis the maximum per diem rates in effect at the time of travel as set forth in the Federal Travel Regulations. Travel must be coordinated through the COR or designee and is not authorized until approved in writing by the Contracting Officer (CO) or his/her authorized representative.

The contractor shall participate in on-site meetings to assist in strategy development and execution, including technology marketing strategy meetings. These meetings will be scheduled by the COR.

9.0 Other Direct Costs

Other Direct Costs (ODCs) are charges in direct support of this requirement, and also include travel. All ODCs shall be associated with performance and within the scope of the requirement.

Costs are allowable to the extent they are reasonable, allocable, and determined to be allowable under FAR Part 31. All ODCs must be approved by the Contracting Officer or his/her authorized representative prior to the purchase of supplies or performance of services.

10.0 Other Unique Requirements

Technical Education and Experience

Personnel Qualifications: Personnel must be U.S citizens.

10.1 Executive Manager

The Executive Manager provides professional management over a broad range of intellectual property (IP) management and commercialization activities. The manager has strong project management skills, with an acute attention to detail and ability to organize and communicate complex information. The manager is able to establish and manage many projects simultaneously across a broad range of technologies and markets.

Education: Bachelor's degree Bachelor's degree in a technical or business field from an accredited college or university.

Experience:

Minimum of 5 years of technology transfer experience including successful drafting and negotiation of license agreements and working with venture capital community and start-up companies. Demonstrated ability to work effectively with researchers, business development leaders, legal staff, and industrial contacts.

Intellectual achievement that demonstrates (1) in-depth knowledge of the marketplace of technology investors and private capital partners; (2) trends and developments intended to move emerging government or university technologies to the private sector; (3) an awareness of technology transfer methods and current practices; and (4) government/university initiatives to develop and expand commercialization of intellectual property and related research.

10.2 Marketing and Outreach Specialist

The Marketing and Outreach Specialist markets early-stage NASA Armstrong developed technology and research to industry. The specialist develops marketing strategies and prepares non-disclosing summaries of technical/need information for marketing purposes.

The specialist also creates marketing campaigns and descriptive marketing advertisements to attract research partners and licensees, and monitors responses to marketing campaigns.

Education: Bachelor's degree Bachelor's degree in a technical or business field from an accredited college or university.

Experience:

Minimum of 3 years of developing marketing material and campaigns to attract research partners and licensees.

11.0 Place of Performance

Support will primarily be provided at the contractor's facilities. Travel to AFRC may be required periodically as needed.

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